Introducing AdStage V2 and the Universal Data API

Posted by on Jan 19, 2017 in PPC News, Press Releases, Product Updates
Introducing AdStage V2 and the Universal Data API

San Francisco, CA — January 19, 2017 — AdStage — a cross-channel advertising suite for marketers and agencies, which enables users to automate and report on search and social ad campaigns from a single place — has launched version two of their platform and support for an open data API. These innovations provide marketers clarity into their cross-channel performance data that, to date, has not been available in the ad tech market.

Unveiling AdStage V2

Capitalizing on the momentum of 2016, in which AdStage released two flagship products, Report and Automate (see “Statistics and Availability” below), the company introduces significant updates in AdStage V2, including the technology necessary to achieve their next goal:

Expanding beyond integrations with Google AdWords, Facebook, LinkedIn, Twitter and Bing to include advertising sources like Snapchat, Pinterest, and DoubleClick, and relevant sales and marketing data sources like Salesforce and HubSpot.

“Imagine automatically generating cross-channel reports that show not just ad click performance data but also pull in lead data from your systems of record like HubSpot or Salesforce,” says AdStage CEO Sahil Jain. “Imagine, then, not simply pausing or editing the budget of a campaign based on the clickthrough rate or conversion rate but automating the management of your campaigns and creatives based on the actual lifetime value of customers pulled from a customer relationship management or marketing automation system. AdStage V2 lays the technological foundation to make this possible.”

Introducing the Universal Data API

Over the past 4.5 years, the AdStage team has been creating the infrastructure to integrate all of the major pay-per-click ad channels and data sources in a central, normalized view. Today, they announce the release of their Universal Data API — allowing advertisers to use this infrastructure to import custom data from their business intelligence tools, CRMs, and marketing automation systems to better inform ad campaign effectiveness and optimization down to realized revenue.

“Leveraging the AdStage API has brought additional insights and benefits to an already powerful tool, “says Paul Severts, Sr. Digital Marketing Manager at DOMO and longtime AdStage user. “It’s saved us a lot of time and effort as we’ve been able to automate more of our internal reporting and get access to LinkedIn ad data via API.”

“The applications of the Universal Data API are expansive and, while we’re ecstatic that we can empower users to ship or ingest deep cross-channel ad data into other tools, services, and systems, we’re even more excited to see how the API is used to go beyond those core applications,” says Sahil Jain. “For example, in one weekend, an engineer at AdStage built an Amazon Alexa Skill, Slackbot and Google Docs App that read out ad campaign performance and reports. With the rise of data accessibility, AI systems, and integrations, this flexible API can serve endless current and future marketer needs.”

Statistics and Availability

In 2016, AdStage saw over $309MM advertising spend in the platform across channels, as well as the release of its two headline products, Automate and Report. Since its release in February 2016, Automate has seen over two million rule-based optimization changes automatically generated for marketers through the system, saving users over 144 weeks in full-time man hours. And, since its release in July 2016, Report has seen over 1,300 unique users creating over 2,000 dashboards. To learn more and sign up for a free 14-day trial, visit www.adstage.io.

About AdStage

AdStage is a powerful cross-channel advertising platform that enables digital marketers and agencies to manage, optimize, report and automate across all their paid search and social campaigns from one easy-to-use dashboard. With direct API integrations across AdWords, Bing, Facebook, Instagram, Twitter and LinkedIn, the platform helps advertisers improve ad performance, save time, and make informed decisions on how to optimize for campaign ROAS. AdStage suite powers the marketing campaigns of companies like Moz, Apttus, New Relic, Universal McCann, and King Content.

Learn more about AdStage at: www.adstage.io

Follow us on Twitter at www.twitter.com/adstage

Follow us on LinkedIn at www.linkedin.com/company/adstage

Like us on Facebook at www.facebook.com/getadstage

Follow our blog at blog.adstage.io

Contacts

Sahil Jain

CEO, Co-Founder

AdStage, Inc.

sahil@adstage.io

(415) 562-5344

Michael McEuen

Director of Marketing

AdStage, Inc.

michael@adstage.io

(650) 382-2474

AdStage Secures $2 Million in Funding From Verizon Ventures to Double Down on Its MarTech Platform

Posted by on Sep 19, 2016 in Press Releases, Search, Social
AdStage Secures $2 Million in Funding From Verizon Ventures to Double Down on Its MarTech Platform

AdStage looks to simplify the complex technology needs of marketers with its centralized platform.

SAN FRANCISCO — September 19, 2016 — AdStage Inc., the only cross-channel advertising suite for marketers and agencies who want to create, manage, and optimize search and social campaigns from a single platform, announced it has secured an additional $2 million in funding from Verizon Ventures, the lead investor of their Series A round. AdStage’s customer base currently manages over 18,000 advertising accounts and $100MM in quarterly ad spend through its suite of products.

The latest injection of funding enables AdStage to invest in its vision to connect digital marketers with their disparate systems and workflows by consolidating the process into one platform. This includes developing solutions that allow marketers to easily analyze pay-per-click performance across channels, automate daily campaign tasks, and integrate their existing tools.

“Our vision has always been to unite the various paid channels where the digital marketer or Head of Demand Generation is at the apex of revenue operations,” said Sahil Jain, CEO of AdStage. “As marketing technology evolves, this individual requires the tools that not only unite the paid channels, but collaborates with the complementary business units to drive customer acquisition.”

Aligned with their mission to create a platform that supports the increasing demands of cross-channel campaigns, AdStage bolstered its suite of solutions with the release of two new product lines, Automate and Report. Automate allows marketers to place otherwise tedious campaign tasks on autopilot for continual monitoring and optimization of their ad campaigns. Since its release in late February, the product now supports over 2,000+ daily user-defined optimization rules. Report offers a customizable reporting solution that eliminates the need to prep and pull data from different marketing channels into a spreadsheet. Since its beta debut in July, AdStage customers have used real-time dynamic reporting views to generate over 1,000 reports.

“Constantly testing different marketing channels and messages with a unified dashboard to better compare, understand and monitor how campaigns are performing is crucial for brands to remain relevant and competitive,” said Mark Smith, Executive Director at Verizon Ventures. “AdStage’s platform delivers an easy to use yet comprehensive solution that benefits the digital marketer. We look forward to their continued growth.”

The new funding will be used to accelerate team growth and product development against the connected platform vision, as the technological needs of digital marketers becomes more complex and fragmented.

“The rise of the CMO, demand generation manager and marketing operations have ushered in new tools and technologies to bring business units together,” said Jain. “These solutions now enable organizations to effectively share their data in programmatic ways for sophisticated execution and analysis of campaigns in an omni-channel world.”

Learn more about AdStage at www.adstage.io/

Follow us on Twitter at www.twitter.com/adstage

Follow us on LinkedIn at www.linkedin.com/company/adstage  

Like us on Facebook at www.facebook.com/getadstage

Follow our blog at blog.adstage.io

About AdStage

AdStage is a powerful cross-channel advertising platform that enables digital marketers and agencies to manage, optimize, report and automate across all their paid search and social campaigns from one easy-to-use dashboard. With direct API integrations across AdWords, Bing, Facebook, Instagram, Twitter and LinkedIn, the platform helps advertisers improve ad performance, save time, and make informed decisions on how to optimize for campaign ROAS. AdStage suite powers the marketing campaigns of companies like Moz, New Relic, Universal McCann, and King Content.

Learn more about AdStage at: www.adstage.io.

Contacts

Michael McEuen

Director of Marketing

AdStage, Inc.

michael@adstage.io

(480) 241-9877

AdStage Announces its First Cross-Network PPC Automation Product

Posted by on Jan 27, 2016 in Press Releases, Search, Social
AdStage Announces its First Cross-Network PPC Automation Product

AdStage launches a Digital Marketing Academy and a new product called Automate. Advertisers and agencies can now use Automate to create automated optimization rules across search and social ad networks.

 

SAN FRANCISCO, CA — January 27, 2016 — Today, AdStage launches a new product on the platform called Automate. The former lightweight Automated Rules app gained so much popularity that it has been rebuilt as a complete end-to-end product for cross-network PPC automation. Available today on the AdStage platform, Automate is the world’s first ad automation product that powers alerts, bulk actions, ongoing optimizations, campaign scheduling, ad testing, and rotation-based rules across Google, Bing, Facebook, LinkedIn and Twitter Ads.

Advertisers are already seeing success with Automate. One large educational organization immediately lowered costs by $18,000 in a 28 day period with one dayparting rule. Other direct advertisers, such as HIRED, have been able to decrease their costs per acquisition by over 30%; while agencies, like Inflow, have seen increased conversions by over 20% using simple if/then logic-based rules around campaign bids, budgets, and flighting across networks.

 

Here are just a few examples of the types of automated optimizations that can be created using Automate.

Optimization Rules

Increase performance with rules that constantly monitor and optimize your campaigns

Optimization_Rule

Performance Alerts

Always be aware of drastic changes in your campaign performance

Performance_Alert

Daypart Scheduling for Search and Social Ads

Control when your ads are served to your target audience
Dayparting_Rule
This entirely new product has its own interface, database, and infrastructure and is connected directly to the AdStage API. The AdStage API enables the company to add new services to the platform in a modular way, making it the only open ad management platform that can truly connect third-party marketing technologies together, whether that be a bid algorithm, content management tool, or reporting solution.

We’ve refreshed the brand to depict our focus on connecting the marketer to the variety of solutions across ads, content marketing, marketing automation, and sales automation, while also bridging together the tools themselves,” said Sahil Jain, CEO and Co-founder of AdStage.

As part of the new website, AdStage also launches its first open Digital Marketing Academy.

academy-screenshot-2

 

The content is free, accessible to everyone, and focuses on educating the new era of digital marketers. The Digital Marketing Academy covers cross-functional strategy, solutions for scale, and new opportunities for ongoing optimization. It is home to several forms of content including podcasts, presentations, blog posts, webinars, white papers, videos, and more.

As marketers evolve and continue to add more tools and complexity to their technology stack, AdStage will be the hub that connects and automates a marketer’s daily interactions with these tools. Today, the Automate product supports cross-network ad optimizations and will eventually serve as the flagship in an ecosystem of products that stitch marketers’ disparate workflows together, not just for online ads. For more information on Automate or the AdStage Academy, see the links below.

Learn more about Automate at www.adstage.io/automation
Visit the AdStage Digital Marketing Academy at www.adstage.io/academy

Get started today – a free trial of AdStage Automate is available now.

CTA button - free trial

AdStage Launches AdStage Labs for Fringe Projects and Tools

Posted by on Oct 20, 2015 in Press Releases, Search, Social
AdStage Launches AdStage Labs for Fringe Projects and Tools

AdStage expands its platform offering to include AdStage Labs, a new division of the product dedicated to progressive cutting-edge tools for early adopter advertisers.

 

SAN FRANCISCO, California — October 20, 2015 — AdStage, the all-in-one ad management platform that allows businesses to create, optimize, and report on campaigns across search, social and mobile ad networks from a single interface, announced today the launch of AdStage Labs, new tools in the platform that provide cutting-edge cross-network features.

 

AdStage Labs is mandated to build quick fringe tools like script-based automation and reporting for social ad networks, automated rules based on external events such as weather, sports, or events, a tool for bringing collaboration between paid and organic content teammates, and built-in educational materials that offer best practices and tips published by other advertisers for ad campaign optimization.

 

AdStage Labs features tools that were built by our in-house developer team during our first company hackathon over just 3 days. 6 small teams of 1-2 developers were tasked to simply think outside of the box from their day-to-day roadmaps. Don’t worry about mass-marketability but instead, leverage unorthodox technologies and external triggers. We are hoping to add value to AdStage users while building what the market needs, a single solution that houses an advertiser’s current and future toolbox under one roof,” said Sahil Jain, CEO and co-founder of AdStage.

 

Similar to AdWords scripts, the AdStage Labs team produced a script-based automation solution offers scripts for advanced features for other networks, such as cross-network reports, campaign exports for making changes in bulk, and the ability to create custom scripts.

 

For social advertisers that want to capitalize on current events or external moments, AdStage Labs created an IFTTT model to launch campaigns when appropriate. For example, if it’s forecasted to rain in a specific location, ad campaigns for umbrellas, raincoats, or rainboots may be appropriate to show on platforms like Facebook or Twitter.

AdStage Labs IFTTT recipes

We’re building tools that are progressive for the marketing technology industry,”  said Sahil Jain, CEO and co-founder of AdStage.Our ability to innovate and build tools quickly sets AdStage Labs apart from other solutions in the space. We eventually will open up AdStage Labs to third-party developers and hackers alike.”

 

With the addition of AdStage Labs, the platform continues to innovate by creating advertiser solutions that are not only industry first, but are also time-saving and performance-enhancing. As the only self-serve platform in the world that offers full campaign management and optimization tools for both search and social advertising on Google AdWords, Bing, Facebook, LinkedIn, and Twitter Ads, the AdStage platform is available with plans starting at $199 per month and a 14-day free trial. Over 4,000 mid-market agencies and direct advertisers use AdStage in over 1,000 cities worldwide.

 

Request Early Access

 

Google Shopping Campaigns are Now Available in AdStage

Posted by on Aug 3, 2015 in Press Releases, Search, Social
Google Shopping Campaigns are Now Available in AdStage

With the emergence of eCommerce ad-units, AdStage expands offering to support Google Shopping Campaigns and continues to evolve the platform to include additional eCommerce solutions.

SAN FRANCISCO, California — August 3, 2015 –– AdStage, the all-in-one ad management platform that allows businesses to manage campaigns across search, social and mobile ad networks from a single interface, announced today that it supports full campaign creation and reporting for Google Shopping Campaigns.

AdStage now allows users to integrate, manage, and report on their Google Shopping Campaigns directly from the platform. The platform provides full campaign creation and reporting for the ad format and combines additional functionalities with its existing technology such as Automated Rules and its Google Analytics integration. AdStage brings Google Shopping Campaigns to the next level by allowing eCommerce advertisers to automate optimizations and access deep insights into campaign performance based on actual revenue and orders received.

 It has received high praise from the Google team as well.

“Everything looks really good. This is one of the better implementations of Shopping Campaigns I have seen, and it looks like your hard work paid off,” said a Google Partner Manager.

create ad group

The integration with Google Merchant Center is the first of many features that will support eCommerce advertisers. The AdStage team continues to invest in more sophisticated integrations, embracing new eCommerce solutions to add to the platform such as Facebook Carousel Formats, Pinterest Ads, and Twitter Product Pages.

“We’re expanding the AdStage platform capabilities to be more flexible for eCommerce advertisers. We’re working on even more new features that will provide cross-network value for this audience,” said Sahil Jain, CEO and co-founder of AdStage. “We’re sticking to our overall vision for the platform, to help advertisers consolidate their ad efforts by bringing in all their advertising tools under one umbrella.”

Google Shopping Campaigns are particularly useful for advertisers that have a product catalog that they’d like to promote in Google’s search engine results. Try it today in the integrations tab of your account.

integration page

AdStage Integrations now includes Google Analytics and Google Merchant Center. We will be expanding the platform’s integrations further to include additional solutions such as retargeting, call tracking, and 3rd party data sources.

The AdStage platform is available now with plans starting at $199 per month and a 14-day free trial. Over 4,000 mid-market agencies and direct advertisers use AdStage in over 1,000 cities worldwide. For more information and to sign up, visit www.adstage.io.

AdStage Integrates Twitter Ads in Major Platform Expansion, Adds Multi-Account Features for Agencies and Large Advertisers, Hires Kenshoo’s Paul Wicker to Lead Product

Posted by on Oct 21, 2014 in Press Releases, Social
AdStage Integrates Twitter Ads in Major Platform Expansion, Adds Multi-Account Features for Agencies and Large Advertisers, Hires Kenshoo’s Paul Wicker to Lead Product

Brands and agencies can now build, analyze, and optimize ads across multiple accounts throughout all major search and social networks from AdStage.

SAN FRANCISCO, CA — October 21, 2014 — AdStage®, the all-in-one advertising platform that allows businesses to manage campaigns across search, social, and mobile ad networks from a single interface, announced today a major platform expansion following their $6.25 million series A funding that adds native support for Twitter Ads along with advanced functionality for agencies and in-house teams managing multiple accounts, and has hired Kenshoo’s Paul Wicker as Director of Product. The AdStage Platform supports campaign management and analytics across Google AdWords, Bing, Facebook, LinkedIn, and Twitter ad networks; and it is the only platform in the world with native API integration with this full suite of ad networks.

Twitter Ads Integration

As more advertisers add Twitter to their mix of paid channels, there’s a greater need for tools to create, manage, and optimize Twitter ad campaigns at scale. In response to this need, AdStage has integrated Twitter Ads into its powerful advertising platform as an official Twitter Marketing Platform Partner. Advertisers can now create and optimize full-featured Twitter Ad campaigns in AdStage, choosing from all possible campaign objectives and creative types; analyze performance with interactive dashboards and custom reports; quantify results with integrated conversion tracking; and unlock a host of other features exclusive to the Twitter Ads API. AdStage also features dedicated apps to simplify management of the most advanced Twitter Ad campaigns. The Audience Manager app helps manage tailored audiences and retargeting lists, the Twitter Creatives app helps create and manage Tweets and Cards at scale with bulk editing features, and the Automated Rules app automates tasks like bidding and scheduling to keep Twitter Ad campaigns running at peak performance. This integration is live today and open to all AdStage customers.

We’ve been eagerly awaiting a better way to manage complex Twitter Ad campaigns,” said Lennie Sliwinski, Marketing Manager at Hired. “Now, AdStage is going beyond what’s offered by the native Twitter interface to help us manage our campaigns, alongside our other growing channels, in a fraction of the time.”

adstage with twitter ads

Multi-Account Management for Brands and Agencies

AdStage also announced Multi-Account Management, an evolution in the platform’s architecture that gives large advertisers and agencies the ability to easily group and manage distinct ad accounts across their portfolio of brands. This development makes AdStage a powerful management tool for advertisers with complex account structures, such as in-house marketing teams with multiple accounts per network and agencies managing multiple clients. Multi-Account Management gives advertisers quick access to their account groups, unlocks new performance dashboards across the many levels of account structure, and opens up the ability to work on many accounts at once.

The UI of AdStage blows away any other ad management software I’ve tested for our agency,” said Greg Shumchenia, Social Media Strategist at NAIL Communications. “It feels less like you need a programming degree to figure it out, and more like a well-thought-out interface designed for consumers to take quick action with minimal to no training.”

adstage multi-network MCC management

New Director of Product from Kenshoo

To drive further development of the growing Platform, AdStage has hired Paul Wicker to be the Director of Product. Paul comes to AdStage from Kenshoo, a prominent campaign management platform for enterprise advertisers, where he served as Director of Product for Kenshoo Local. He brings more than 10 years of experience in product management, research and development, and competitive intelligence for digital advertising products. Prior to Kenshoo, Paul served as the Senior Manager of New Media Product Development at Yellowbook. Paul has an MBA from Villanova University and a BS in Political Science from The George Washington University.

Paul has tremendous knowledge of the space and is an important addition to our team,” said Sahil Jain, CEO and co-founder of AdStage. “With every key network integration now in place, Paul will lead the AdStage Platform’s growth vertically. He has firsthand knowledge on both the power of bulk workflow tools and the disadvantage of heavy enterprise software. Paul is well equipped to add depth to the platform, such as data-driven recommendations, additional bulk workflows, and the coordination of 3rd party app integrations in order to make AdStage the quickest platform to manage and optimize online ad campaigns.”

Stats and Availability

AdStage is available now with subscriptions starting at just $99 per month. Over 1,000 businesses, including Hired, LendingTree, and Zenefits, have used the AdStage Platform to actively manage over 20,000 ad accounts containing 100,000 active ad campaigns. To learn more and sign up for a free 14-day trial, visit www.adstage.io.

About AdStage

The AdStage Platform is a self-serve cross-network online advertising platform with full management and analytics for campaigns across search, social, and mobile ad networks like Google AdWords, Facebook, LinkedIn, and Twitter Ads. It’s an all-in-one marketing platform, complete with a suite of first- and third-party apps built on the AdStage API for advertisers of all sizes. AdStage has received $8.78 million in funding from Digital Garage, Verizon Ventures, Freestyle Capital, and others. Learn more at www.adstage.io.

AdStage Launches Campaign Automation and Raises $6.25MM in Series A Funding

Posted by on Aug 13, 2014 in Press Releases, Social
AdStage Launches Campaign Automation and Raises $6.25MM in Series A Funding

SAN FRANCISCO, CA — August 13, 2014 — AdStage, the all-in-one ad management platform that allows businesses to manage campaigns across search, social and mobile ad networks from a single interface, announced today that it has integrated cross-network campaign automation, raised $6.25 million in Series A funding and is working on additional major network integrations.

Automation

adstage automated rulesThe new Automated Rules app, built on the AdStage API, allows advertisers to automate tedious campaign management tasks across campaigns, ad groups, ads and keywords in order to optimize 24 hours a day. Advertisers simply choose what type of optimizations they’d like to make, define their conditions and set a schedule for the rules to run. The rules – which handle bidding, day-parting, pausing and enabling and budget changes – run in the background 24 hours a day, even when the advertiser is offline. AdStage automation saves advertisers time by monitoring campaigns and making frequent changes across Google AdWords, Facebook, Bing and LinkedIn Ads on their behalf.

“We’re incredibly excited to add campaign automation to our suite of apps,” said Sahil Jain, CEO and co-founder of AdStage. “We were inspired by the simplicity and brilliance of the automation rules IFTTT created and wanted to do the same for ad campaign management. It’s a huge step forward toward our vision of easy online advertising. We’re helping advertisers create their own custom algorithms to meet their goals with a simple self-serve interface.”

create automated rules easily

Series A Funding

AdStage’s $6.25 million in Series A funding includes significant investments from Verizon Ventures, Digital Garage, Newbury Ventures, Freestyle Capital, Chris Noble and Neal Dempsey of Bay Partners, known for their investments in Buddy Media, Guidewire and Eloqua. AdStage has previously raised $2.53 million in seed from Freestyle Capital, Digital Garage, Quest VP, Dave McClure of 500Startups and others, bringing the total funding to $8.78 million. The new capital allows AdStage to expand the team of 17, with 11 engineers, into its new 4,500-square-foot headquarters in downtown San Francisco and further accelerate its growth as it integrates additional major ad networks.

“Verizon Ventures looks for energetic entrepreneurs whose innovations complement Verizon’s networks, service platforms and distribution channels,” said Mark Smith, Executive Director of Verizon Ventures. “AdStage is enthusiastic about developing new ways to help businesses advertise across channels and devices, and we are pleased to welcome them to our portfolio.”

Platform Overview

Since emerging from stealth at the LAUNCH 2013 conference, where it was awarded “Best Business,” AdStage has set itself apart from bulky enterprise advertising software by introducing the simplest and most accessible cross-network campaign management platform for the masses. The company released numerous features for convenient optimization and reporting including a report gallery and cross-network conversion tracking, as well as powerful creation apps such as the Ad Scrambler, which generates ad variants rapidly, and AdStage Express, which helps new advertisers build cross-network campaigns that deploy across Google AdWords, Bing, Facebook and LinkedIn Ads simultaneously.

“To keep pace with our tremendous growth, we need the right tools that can scale our advertising,” said Jeremy Bromwell, Marketing Director at Zenefits. “We’re loving AdStage so far because it helps us integrate powerful native ad types at scale while simplifying our campaign management and optimization processes.”

Availability

The AdStage Platform is available now with promotional pricing of only $99 per month with a 14-day free trial. Over 10,000 businesses have joined the wait list and 1,000 businesses have used AdStage to manage 20,000 ad accounts containing over 100,000 active ad campaigns. In the last 3 months alone, over $25,000,000 of ad spend has flowed through the AdStage Platform and paying customers include New Relic, Zenefits and Cotap. For more information and to sign up, visit www.adstage.io.

About AdStage

The AdStage Platform is a self-serve cross-network online advertising platform with full management and analytics for campaigns across search, social and mobile ad networks like Google AdWords, Bing, Facebook and LinkedIn Ads. It’s an all-in-one marketing platform, complete with a suite of first- and third-party apps built on the AdStage API for advertisers of all sizes. AdStage has received $8.78 million in funding from Digital Garage, Verizon Ventures, Freestyle Capital and others. Learn more at www.adstage.io.

Follow us on Twitter at www.twitter.com/adstage
Follow us on LinkedIn at www.linkedin.com/company/adstage
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Follow our blog at blog.adstage.io
Get logos and screenshots at www.adstage.io/press

AdStage Ad Platform Announces Support for New LinkedIn Ad Type ‘Direct Sponsored Content’

Posted by on Jul 24, 2014 in Press Releases, Social
AdStage Ad Platform Announces Support for New LinkedIn Ad Type ‘Direct Sponsored Content’

AdStage is the Only LinkedIn Partner in the World with Support for Both Text Ad and Sponsored Update Ad Types

SAN FRANCISCO, CA — July 24, 2014 — AdStage, the self-serve all-in-one advertising platform, today revealed that it will support LinkedIn’s latest native ad type, Direct Sponsored Content. The just-announced ad type adds new dimensions to Sponsored Updates in that it displays to targeted audiences in the LinkedIn feed without publishing to the advertiser’s public Company Page. AdStage is the only LinkedIn Certified Marketing Partner with support for both Text Ads and Sponsored Updates and was one of the first to implement Direct Sponsored Content, further reinforcing the company’s position as one of the leading campaign management platform for LinkedIn Ads.

Direct Sponsored Content is displayed to specific audiences directly in the LinkedIn feed, however it isn’t published publicly on the advertiser’s Company Page

Like Sponsored Updates, LinkedIn Direct Sponsored Content is displayed to specific audiences directly in the LinkedIn feed, however it isn’t published publicly on the advertiser’s Company Page. This key differentiation unlocks the ability for advertisers to customize messages for different audiences, test alternate variations of their creatives, control what gets published to their Company Page and utilize AdStage Conversion Tracking to maximize return on investment.

AdStage direct sponsored content

“There’s no doubt this is going to be our single greatest lead source for some time to come,” said Josh Turner, Founder of LinkedSelling and Webinarli. “Over the last year, Sponsored Updates have proven to be an extremely effective way for us to reach professionals in different niches, often at a better value than with other social networks. We’re incredibly excited about Direct Sponsored Content through AdStage because it now lets us customize our message for each audience to optimize performance even further.”

Key to unlocking the potential of Direct Sponsored Content are the advanced features included in AdStage’s dedicated Sponsored Updates companion app. Built on the AdStage API, the app provides bulk management and analytics for both Sponsored Updates and Direct Sponsored Content. The app includes an analytics dashboard for sponsored and organic performance, offers alerts for engagement milestones and allows bulk addition and removal of updates from campaigns. With these exclusive features, marketers can implement advanced campaign targeting strategies quickly to improve ROI.

“With AdStage, we’ve unlocked an unprecedented level of segmentation and targeting across our LinkedIn campaigns” said Dan Sands, Managing Partner at agent³. “We can now tailor our messages to a very specific audience easily and that’s resulted in a significant boost in both engagement and conversions.”

Advanced support for ad campaigns across LinkedIn, Google AdWords, Bing and Facebook from within a single tool has made AdStage the go-to self-serve platform for brands and agencies to manage and optimize their ad campaigns. LinkedIn Direct Sponsored Content is available now within AdStage and the Platform comes with a free 14-day trial. More than 10,000 businesses have signed up for access to AdStage and paid customers include New Relic, Zenefits and Cotap. For more information and to sign up visit www.adstage.io.

AdStage for LinkedIn

About AdStage

The AdStage Platform is a self-serve cross-network online advertising platform with full management and analytics for campaigns across search, social, display, and mobile ad networks like Google AdWords, Bing, Facebook, & LinkedIn Ads. It’s an all-in-one marketing platform, complete with a suite of first- and third-party apps built on the AdStage API, for advertisers of all sizes. With investment of over $2.5MM from Freestyle Capital, Digital Garage, Quest VP, Dave McClure/500Startups, LAUNCH Fund, XG Ventures, Double M Partners, John Battelle, Stewart Alsop and more.

Follow us on Twitter at www.twitter.com/adstage

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Like us on Facebook at www.facebook.com/getadstage

Follow our blog at blog.adstage.io

Get logos and screenshots at www.adstage.io/press

AdStage Ad Platform Announced As One of First LinkedIn Sponsored Updates API Partners

Posted by on Apr 24, 2014 in Press Releases, Social
AdStage Ad Platform Announced As One of First LinkedIn Sponsored Updates API Partners

Cross-Network Ad Platform Named LinkedIn Certified Sponsored Updates Partner; Integrates the Native Ad Type and Provides Advanced Tools to Maximize ROI

SAN FRANCISCO, CA — April 24, 2014 — AdStage, the self-serve all-in-one online advertising platform that integrates Google, Facebook, Bing, & LinkedIn ad networks into a single interface for advertisers, today unveiled support for LinkedIn Sponsored Updates, promoted company posts that display natively in the LinkedIn content feed, through the Certified Sponsored Updates Partner Program API as part of a deeper relationship with LinkedIn, further strengthening AdStage’s position as the premier campaign management platform.

AdStage has worked closely with LinkedIn for over a year as one of only four companies in the world with access to LinkedIn’s exclusive Text Ads API, to build official tools that help advertisers more effectively manage and optimize their LinkedIn Ads campaigns. Now as a Certified Sponsored Updates Partner, AdStage sets itself apart from its peers with prime B2B ad inventory. AdStage customers can now promote relevant content that defines their brands as thought leaders, drives quality leads, and builds relationships with a targeted audience of professionals on LinkedIn.

adstage manage linkedin sponsored updates campaigns

“Marketers are quickly discovering that scalable native ads reveal a bright future for advertising,” said Sahil Jain, CEO and co-founder of AdStage. “We’re thrilled to announce that our partnership with LinkedIn has grown to include their new high-performing native ad type. LinkedIn Sponsored Updates are a powerful and scalable way for businesses to integrate and amplify their content into the world’s only professional feed.”

AdStage helps marketers maximize the ROI of their Sponsored Updates and provides a suite of advanced features, including the ability to adjust targeting and settings across multiple campaigns simultaneously with bulk changes and group related campaigns into folders to aggregate performance statistics and identify trends quickly. The AdStage Platform saves marketers from juggling between ad network interfaces to manually merge performance data by bringing Google, Facebook, Bing, & LinkedIn Ads campaigns together into a single dashboard for cross-network management and analytics. As a self-serve tool, AdStage also provides a wealth of built-in educational resources to help companies master their campaign strategy, which is supplemented with on-call personal advice from digital advertising experts.

linkedin sponsored update

“AdStage goes further to maximize online ad campaign performance with embedded guides, how-tos, and cheat sheets that are sent to marketers programmatically, right when they need them,” said Sahil Jain. “Education is a huge part of AdStage. We’re not just building tools that let you advertise, we take it further by building tools that teach you to advertise well.”

adstage-SU-Companion-App-Updates-MOCKUPAdStage is also preparing to release a Sponsored Updates Companion App onto the AdStage Platform. This app, built on the AdStage API, lets marketers create and manage all of their LinkedIn company updates from one place. It provides both sponsored and organic performance analytics, allows marketers to set alerts for engagement milestones, and simplifies the addition and removal of updates from Sponsored Updates campaigns in bulk. With these features, marketers can implement advanced campaign targeting strategies, that are otherwise unavailable, to give them the edge and maximize their return on investment.

Support for LinkedIn Sponsored Updates & Text Ads have made AdStage the go-to self-serve platform for prominent LinkedIn advertisers like New Relic. LinkedIn Sponsored Updates campaigns are available now within the AdStage Platform and new customers can sign up for a free 14-day free trial. More than 9,000 businesses have joined the wait list for access to AdStage and paid customers include New Relic, Hired and Cotap. For more information and to sign up visit www.adstage.io.

About AdStage

The AdStage Platform is a self-serve cross-network online advertising platform with full management and analytics of ad campaigns across search, social, display, and mobile ad networks like Google, Bing, Facebook, & LinkedIn. It’s an all-in-one marketing platform, complete with a suite of first- and third-party apps built on the AdStage API for advertisers of all sizes. With investment of over $2.5MM from Freestyle Capital, Digital Garage, Quest VP, Dave McClure/500Startups, LAUNCH Fund, XG Ventures, Double M Partners, John Battelle Stewart Alsop and more.

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AdStage All-in-one Ad Platform Announces New Funding, New Platform API and First Integrated Partner Apps at LAUNCH Festival

Posted by on Feb 24, 2014 in Press Releases
AdStage All-in-one Ad Platform Announces New Funding, New Platform API and First Integrated Partner Apps at LAUNCH Festival

The “Best Business” Winner Raises $1 Million in Additional Funding and Announces Four Integrated Apps Along with a New App Partnership Program Bringing Even More Apps onto the Platform

 

SAN FRANCISCO, CA — February 24, 2014 — AdStage, the self-serve cross-network advertising platform that offers businesses a single place to build, manage and optimize ad campaigns across search, social, mobile and display ad networks, returned today to the LAUNCH stage where it won “Best Business” last year in order to demonstrate the platform’s progress and announce $1 million in new funding, new apps from complementary tool providers like Wordtracker, Optimizely and Unbounce, along with a new App Partnership Program and Platform API to allow developers to integrate additional apps into the platform.

“We’ve come a long way since we launched our first product, AdStage Express, on this stage last year,” says Sahil Jain, CEO and co-founder of AdStage. “The LAUNCH audience was incredibly receptive to our vision so it’s fitting to return and show our extraordinary growth. In the time since, we’ve become a complete campaign management and analytics platform for businesses advertising across Google, Bing, Facebook & LinkedIn and we now offer a full suite of complementary apps under one roof which save advertisers time and dramatically improve their performance.”

New Funding

AdStage also announced it has raised $1 million in additional seed funding by Digital Garage, an existing investor known for their high profile investment in Twitter. This brings total funding to more than $2.5 million since the company launched last year. The new capital allows AdStage to continue investing in its engineering talent to bring the team of 11, only 7 at last year’s LAUNCH, to well over 20 this year.

“The industry has historically punished ‘ad tech’ companies because they were really agencies masquerading as tech companies,” Jain added. “We’re ushering in a new era of ad technology and using this new capital to pour fuel on that fire. We’re aggressively hiring and pushing forward in full force.”

New Apps

During its presentation at LAUNCH, AdStage also revealed a handful of new apps that expand the platform’s functionality for advertisers. The highly anticipated Ad Scrambler, developed in-house by AdStage, allows advertisers to quickly create and AB test dozens of ad variations across multiple networks automatically. AdStage has also integrated the first AdStage Partner Apps into the platform covering PPC keyword discovery and landing page optimization. The new Wordtracker keyword discovery app helps advertisers find relevant keywords to populate their paid search campaigns without leaving AdStage. Additionally, new apps for Unbounce and Optimizely allow advertisers to build and test landing pages to maximize the revenue they generate from each click. With the inclusion of these apps, there are now ten apps available today within AdStage with another eight future apps in the pipeline.

“We’re excited to bridge the gap between landing page optimization and campaign management as an AdStage App Partner,” said Rick Perreault, Co-founder & CEO of Unbounce. “Landing pages are critical to online advertising and AdStage is making it easy for advertisers to implement high-performing landing pages with Unbounce.”

New Partnership Program & Platform API

AdStage also announced a new App Partnership Program which allows developers of complementary marketing apps to integrate their products directly into AdStage using the new AdStage Platform API. Like Wordtracker, Unbounce and Optimizely, AdStage App Partners are then able manage, market and monetize their apps to thousands of advertisers on AdStage through the app gallery and co-marketing campaigns. Additional AdStage App Partners include ReTargeter, Bigstock, Canned Banners, MixRank and Thinkstock by Getty Images. Developers can apply to the program at www.adstage.io/developers.

“Our goal with apps isn’t to create a massive marketplace,” said Sahil Jain. “The idea is to bring the most relevant and high-value cohort of apps under one roof for paid marketing, make them easy to access within the context of campaign management and extend the feature set of AdStage for our users.”

Stats and Customers

The AdStage Platform is available now with promotional beta pricing of only $99 per month with a 30-day free trial, down from $250 per month. Over 6,000 businesses have joined the wait list and paid customers include New Relic, Hired, Cotap, Tapsense, Happy Inspector and AdRise. AdStage has over $500,000 of daily budgeted ad spend between 8,600 active campaigns across all Google, Facebook, Bing & LinkedIn, along with over $9 million in indexed ad spend from the past four weeks alone. AdStage is now focusing on growing its user base, expanding support for new ad networks and ad types and growing the team. For more information and to sign up visit www.adstage.io.

About The AdStage Platform

The AdStage Platform is a self-serve cross-network online advertising platform with full management and analytics across search, display, social and mobile ad networks like Google, Bing, Facebook & LinkedIn. It’s an all-in-one marketing platform, complete with an integrated app system, for advertisers of all sizes. With investment of over $2.5MM from Freestyle Capital, Digital Garage, Quest VP, Dave McClure/500Startups, LAUNCH Fund, XG Ventures, Double M Partners, Stewart Alsop and more.

Follow us on Twitter at www.twitter.com/getadstage

Follow us on LinkedIn at www.linkedin.com/company/adstage

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Follow our blog at blog.adstage.io

Get logos and screenshots at www.adstage.io/press