MVMT grew revenues by 300% with AdStage’s new closed-loop reporting and automation platform for paid marketers.
SAN FRANCISCO, CA – January 23, 2018 — AdStage, the leading provider of closed-loop reporting and automation software for paid marketers, today announced that Purple, a direct-to-consumer mattress company, and MVMT, an e-commerce fashion brand, have selected AdStage as their marketing analytics and automation technology partner. Both Purple and MVMT are using AdStage’s new platform to measure paid marketing ROI and successfully scale advertising campaigns.
“A majority of our ad dollars run through AdStage,” said Justin Kassan, Director of Acquisition at MVMT. “When I was looking for a partner, I wanted a company that extended the capabilities of platforms, not just a duplicate. And that’s exactly what AdStage provided. AdStage has been central to our acquisition strategy and from day one they have been the fuel that has spurred the growth of AdStage-linked platform revenues by almost 300%.”
AdStage also unveiled its new closed-loop reporting and automation platform for paid marketers. Originally founded as an ad management platform in 2012, AdStage grew and evolved to become the first company that allows paid marketers to ship in all of their cross-network ad data and any post-click conversion data, combine the two, and then expose the ROI data through reporting, analytics, and automation products, closing the loop between ad campaigns and the true return on ad spend.
AdStage’s latest customer, Purple, chose AdStage as their single source of truth for all paid marketing data. As the leading paid marketing solution that enables closed-loop reporting through its flexible Data API, AdStage will support Purple’s aggressive growth of market share and expansion from online, direct-to-consumer to a more flexible distribution model which now also includes 51 physical stores through a deal with mattress retail giant Mattress Firm. Recently acquired at a valuation of $1.1 billion, Purple achieved 271% YoY growth for the first 9 months of 2017 by focusing on ROI-positive digital advertising.
“At Purple, our rapid growth has all been done without outside investment. That means every dollar we spend on advertising needs to give us a positive return on ad spend,” said Bryant Garvin, Director of YouTube, Search, & Display Advertising at Purple. “Until we met with Sahil and the team at AdStage, we were manually pulling all of our numbers for each channel. It took hours each week. The flexibility and feature set of AdStage has allowed us to automate tasks that were previously done manually. They also have a well-developed pipeline of new features in the works we are excited about!”
“For today’s e-commerce brands, once you discover how to turn a dollar into 10, you can scale to being a billion-dollar business,” said Sahil Jain, AdStage’s CEO and Co-founder. “At AdStage, we recognize that marketers are increasingly held to higher standards of ad measurement. Marketers want more transparency into how clicks generate customers, and AdStage is committed to helping them connect the dots between clicks and revenue, analyze accurate, granular data, and make changes quickly at scale.”
E-commerce retailers now see digital advertising as a core revenue center. As digital spend grows, marketers will need to be able to answer the critical question: “Are my paid marketing campaigns yielding actual transactions?” With the right technology, marketers can connect their purchase data to inform their digital spend beyond just clicks. By leveraging existing partnerships with all the major ad networks and powerful integrations through its Data API, AdStage helps e-commerce and CPG brands answer this question and gain more visibility into the real impact of their advertising spend.
Learn more about AdStage’s closed-loop reporting platform at www.adstage.io/products.
AdStage is closed-loop reporting and automation platform for paid marketers. We connect paid marketers quickly and easily to their ad data across paid search, paid social, web analytics, and conversion data to gain full insight into their campaign performance and optimize at scale. Learn more at www.adstage.io.
Digital advertisers have a data problem. They sink time into collecting, standardizing, and reporting on performance metrics across different ad networks, web analytics, and CRM systems.
It’s been our mission at AdStage to connect paid marketers quickly and easily to the data they need in order to understand holistic campaign performance and take action at scale.
Part of this mission includes opening up data connectors using our API, allowing marketers to visualize and report on their ad performance in Google Sheets, Slack, and now Google Data Studio.
Announced on the Google Analytics blog, the AdStage Data Connector has been listed as an official Community Connector for Google Data Studio. The connector allows marketers to connect and sync data across their Google, Bing, Facebook, LinkedIn, and Twitter ad accounts from a single source and visualize it using Google Data Studio.
The connector is free to use for our existing customers or marketers who take advantage of the complimentary 14-day AdStage trial.
What is Google Data Studio?
Google Data Studio is a free offering by Google that allows users to create flexible reports and visualizations using uploaded data or an official data connector partner.
How to Bring Your Advertising Metrics into Google Data Studio
Marketers can start connecting their data in 6 easy steps:
*Ensure you have an existing AdStage account.
- New to AdStage? Take advantage of the free 14-day trial.
- Visit Google Data Studio and create a new account.
- Once logged in, create a new report by clicking on the “+” button.
- Click on the “Create new data source” button.
- Under the Community Connectors section, select “Explore Connectors.”
- Navigate on the AdStage Data Connector tile and select “add connector.”
- Input your AdStage credentials to sync your advertising data.
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Pining for Reporting Inspiration and Best Practices?
Learn more from our most popular resources:
- “What Makes a Good PPC Report?”
- “When and How to Use Graphic for PPC Reporting”
- “How to Talk About PPC Results With Your Boss”
San Francisco, CA — January 19, 2017 — AdStage — a cross-channel advertising suite for marketers and agencies, which enables users to automate and report on search and social ad campaigns from a single place — has launched version two of their platform and support for an open data API. These innovations provide marketers clarity into their cross-channel performance data that, to date, has not been available in the ad tech market.
Unveiling AdStage V2
Capitalizing on the momentum of 2016, in which AdStage released two flagship products, Report and Automate (see “Statistics and Availability” below), the company introduces significant updates in AdStage V2, including the technology necessary to achieve their next goal:
Expanding beyond integrations with Google AdWords, Facebook, LinkedIn, Twitter and Bing to include advertising sources like Snapchat, Pinterest, and DoubleClick, and relevant sales and marketing data sources like Salesforce and HubSpot.
“Imagine automatically generating cross-channel reports that show not just ad click performance data but also pull in lead data from your systems of record like HubSpot or Salesforce,” says AdStage CEO Sahil Jain. “Imagine, then, not simply pausing or editing the budget of a campaign based on the clickthrough rate or conversion rate but automating the management of your campaigns and creatives based on the actual lifetime value of customers pulled from a customer relationship management or marketing automation system. AdStage V2 lays the technological foundation to make this possible.”
Introducing the Universal Data API
Over the past 4.5 years, the AdStage team has been creating the infrastructure to integrate all of the major pay-per-click ad channels and data sources in a central, normalized view. Today, they announce the release of their Universal Data API — allowing advertisers to use this infrastructure to import custom data from their business intelligence tools, CRMs, and marketing automation systems to better inform ad campaign effectiveness and optimization down to realized revenue.
“Leveraging the AdStage API has brought additional insights and benefits to an already powerful tool, “says Paul Severts, Sr. Digital Marketing Manager at DOMO and longtime AdStage user. “It’s saved us a lot of time and effort as we’ve been able to automate more of our internal reporting and get access to LinkedIn ad data via API.”
“The applications of the Universal Data API are expansive and, while we’re ecstatic that we can empower users to ship or ingest deep cross-channel ad data into other tools, services, and systems, we’re even more excited to see how the API is used to go beyond those core applications,” says Sahil Jain. “For example, in one weekend, an engineer at AdStage built an Amazon Alexa Skill, Slackbot and Google Docs App that read out ad campaign performance and reports. With the rise of data accessibility, AI systems, and integrations, this flexible API can serve endless current and future marketer needs.”
Statistics and Availability
In 2016, AdStage saw over $309MM advertising spend in the platform across channels, as well as the release of its two headline products, Automate and Report. Since its release in February 2016, Automate has seen over two million rule-based optimization changes automatically generated for marketers through the system, saving users over 144 weeks in full-time man hours. And, since its release in July 2016, Report has seen over 1,300 unique users creating over 2,000 dashboards. To learn more and sign up for a free 14-day trial, visit www.adstage.io.
AdStage is a powerful cross-channel advertising platform that enables digital marketers and agencies to manage, optimize, report and automate across all their paid search and social campaigns from one easy-to-use dashboard. With direct API integrations across AdWords, Bing, Facebook, Instagram, Twitter and LinkedIn, the platform helps advertisers improve ad performance, save time, and make informed decisions on how to optimize for campaign ROAS. AdStage suite powers the marketing campaigns of companies like Moz, Apttus, New Relic, Universal McCann, and King Content.
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Director of Marketing