AdStage All-in-one Ad Platform Announces New Funding, New Platform API and First Integrated Partner Apps at LAUNCH Festival

Posted by on Feb 24, 2014 in Press Releases
AdStage All-in-one Ad Platform Announces New Funding, New Platform API and First Integrated Partner Apps at LAUNCH Festival

The “Best Business” Winner Raises $1 Million in Additional Funding and Announces Four Integrated Apps Along with a New App Partnership Program Bringing Even More Apps onto the Platform


SAN FRANCISCO, CA — February 24, 2014 — AdStage, the self-serve cross-network advertising platform that offers businesses a single place to build, manage and optimize ad campaigns across search, social, mobile and display ad networks, returned today to the LAUNCH stage where it won “Best Business” last year in order to demonstrate the platform’s progress and announce $1 million in new funding, new apps from complementary tool providers like Wordtracker, Optimizely and Unbounce, along with a new App Partnership Program and Platform API to allow developers to integrate additional apps into the platform.

“We’ve come a long way since we launched our first product, AdStage Express, on this stage last year,” says Sahil Jain, CEO and co-founder of AdStage. “The LAUNCH audience was incredibly receptive to our vision so it’s fitting to return and show our extraordinary growth. In the time since, we’ve become a complete campaign management and analytics platform for businesses advertising across Google, Bing, Facebook & LinkedIn and we now offer a full suite of complementary apps under one roof which save advertisers time and dramatically improve their performance.”

New Funding

AdStage also announced it has raised $1 million in additional seed funding by Digital Garage, an existing investor known for their high profile investment in Twitter. This brings total funding to more than $2.5 million since the company launched last year. The new capital allows AdStage to continue investing in its engineering talent to bring the team of 11, only 7 at last year’s LAUNCH, to well over 20 this year.

“The industry has historically punished ‘ad tech’ companies because they were really agencies masquerading as tech companies,” Jain added. “We’re ushering in a new era of ad technology and using this new capital to pour fuel on that fire. We’re aggressively hiring and pushing forward in full force.”

New Apps

During its presentation at LAUNCH, AdStage also revealed a handful of new apps that expand the platform’s functionality for advertisers. The highly anticipated Ad Scrambler, developed in-house by AdStage, allows advertisers to quickly create and AB test dozens of ad variations across multiple networks automatically. AdStage has also integrated the first AdStage Partner Apps into the platform covering PPC keyword discovery and landing page optimization. The new Wordtracker keyword discovery app helps advertisers find relevant keywords to populate their paid search campaigns without leaving AdStage. Additionally, new apps for Unbounce and Optimizely allow advertisers to build and test landing pages to maximize the revenue they generate from each click. With the inclusion of these apps, there are now ten apps available today within AdStage with another eight future apps in the pipeline.

“We’re excited to bridge the gap between landing page optimization and campaign management as an AdStage App Partner,” said Rick Perreault, Co-founder & CEO of Unbounce. “Landing pages are critical to online advertising and AdStage is making it easy for advertisers to implement high-performing landing pages with Unbounce.”

New Partnership Program & Platform API

AdStage also announced a new App Partnership Program which allows developers of complementary marketing apps to integrate their products directly into AdStage using the new AdStage Platform API. Like Wordtracker, Unbounce and Optimizely, AdStage App Partners are then able manage, market and monetize their apps to thousands of advertisers on AdStage through the app gallery and co-marketing campaigns. Additional AdStage App Partners include ReTargeter, Bigstock, Canned Banners, MixRank and Thinkstock by Getty Images. Developers can apply to the program at

“Our goal with apps isn’t to create a massive marketplace,” said Sahil Jain. “The idea is to bring the most relevant and high-value cohort of apps under one roof for paid marketing, make them easy to access within the context of campaign management and extend the feature set of AdStage for our users.”

Stats and Customers

The AdStage Platform is available now with promotional beta pricing of only $99 per month with a 30-day free trial, down from $250 per month. Over 6,000 businesses have joined the wait list and paid customers include New Relic, Hired, Cotap, Tapsense, Happy Inspector and AdRise. AdStage has over $500,000 of daily budgeted ad spend between 8,600 active campaigns across all Google, Facebook, Bing & LinkedIn, along with over $9 million in indexed ad spend from the past four weeks alone. AdStage is now focusing on growing its user base, expanding support for new ad networks and ad types and growing the team. For more information and to sign up visit

About The AdStage Platform

The AdStage Platform is a self-serve cross-network online advertising platform with full management and analytics across search, display, social and mobile ad networks like Google, Bing, Facebook & LinkedIn. It’s an all-in-one marketing platform, complete with an integrated app system, for advertisers of all sizes. With investment of over $2.5MM from Freestyle Capital, Digital Garage, Quest VP, Dave McClure/500Startups, LAUNCH Fund, XG Ventures, Double M Partners, Stewart Alsop and more.

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AdStage Digs in on Cross-Network Advertising with Bold All-in-One Advertising Platform with Apps

Posted by on Sep 24, 2013 in Press Releases

Provides full management and analytics across search, social, mobile and display; signs key partners to build apps on platform; launches paid beta.

NEW YORK, Advertising Week 2013 — September 24, 2013 — AdStage Inc. revealed their next generation self-serve cross-network advertising platform today at Advertising Week 2013 on The Huffington Post stage in New York to expand on the success of their first app, AdStage Express, which enabled businesses to build, manage and optimize online ad campaigns across Google, Bing, Facebook & LinkedIn within a single interface. The new platform offers full management and analytics of campaigns across search, social, mobile and display and includes a fully integrated app system that enables AdStage to expand features for marketers. Key app partners for the platform include Unbounce, Bigstock, ReTargeter, Getty Images and more. The platform beta is now available for a flat monthly fee, with the first five apps included free, making it accessible to businesses of all sizes and positioning AdStage as the leader in cross-network advertising.

As the number of ad formats and networks grow, managing multiple campaigns has become increasingly complex and time-consuming. Marketers must juggle between network dashboards, spreadsheets and desktop editors to reach a single goal. Large businesses and agencies manage this by integrating their systems with complex enterprise tools but the majority of advertisers have been left without a solution. AdStage’s first app, AdStage Express, tackled this problem head on for small to medium-sized businesses and attracted over 2,300 sign ups in the first six months. Now AdStage is digging into its position as the cross-network advertising solution for the masses with this powerful platform and integrated apps system.

“We were frustrated by enterprise ad tools that locked out the bulk of advertisers with $100,000 monthly ad spend minimums, resource-intensive onboarding and restricted access by forcing you to demo with salespeople to get started” says Sahil Jain, CEO and co-founder of AdStage. “Spend any amount of time building campaigns and you’ll see managing networks without the right tech comes at a huge opportunity cost from lost time and lost revenue. We want to be the one-stop shop self-serve platform for advertisers of any size so we’re making AdStage accessible to the masses while integrating popular point solutions directly into apps on the platform. Just sign up online with an email address and get started immediately.”

“To do self-serve right, we’re launching with a complete resource center and have gone out of our way to build advertiser education into the platform itself. This means businesses that are looking to save on costly agency relationships can utilize AdStage and become better advertisers themselves. We want to help businesses become self-sufficient with in house ad efforts because we know this will result in better messaging, efficient ad spend and aligned goals.”

The AdStage platform saves businesses time and improves performance by providing a unified platform to manage and analyze campaigns. It allows advertisers to import existing campaigns across Google, Bing, Facebook & LinkedIn and includes a suite of apps that enable marketers to utilize features that meet their unique needs. Whether they’re new to advertising or veterans, with monthly budgets of $3,000 or $300,000, marketers can build and optimize campaigns with powerful insights and learnings from once-separate channels. Novice advertisers will still have access to AdStage Express, which is included as an app, to easily deploy ads across as many as four ad networks simultaneously. Sophisticated advertisers will be pleased to hear AdStage is also including four full-featured campaign creation apps that support a wide variety of ad types to build high-performance campaigns.

AdStage will be developing additional apps to expand the platform into complementary advertising efforts like multivariate ad copy generation, A/B testing and keyword research. New apps will be prioritized according to customer votes and released every few weeks. Popular point solutions that advertisers use today will also be integrated into the AdStage platform as apps, creating a one-stop shop. Current app partners include ReTargeterUnbounceBigstockCanned BannersMixRank and Thinkstock by Getty Images. Partner apps will provide features like Facebook retargeting (FBX), landing page optimization, competitive intelligence, banner ad creation and stock image libraries with a wealth of creative assets.

“We are very excited to be partnering with AdStage to develop an app on the platform that provides their customers with the ability to kick off retargeting campaigns that access the Facebook Exchange” says Arjun Dev Arora, CEO of ReTargeter. “The platform is a huge step forward for online marketing in that it gives marketers a one-stop shop to manage and optimize their campaigns across many independent platforms. This is a long time coming and we are excited to be both a partner and customer.”

The platform is available, with the first five apps included free, as a beta for only $99 per month with a free trial. The platform has already signed up over 380 businesses with monthly ad spend ranging from $1,000 to $700,000. The company is now collecting signups from the public and gearing up for growth. Complete details about the AdStage platform are available at their new website

About The AdStage Platform

The AdStage platform is a self-serve cross-network online advertising platform with full management and analytics across search, display, social and mobile ad networks like Google, Bing, Facebook & LinkedIn. It’s an all-in-one marketing platform, complete with an integrated app system, for advertisers of all sizes.

About AdStage Inc.

AdStage is a technology company building powerful tools for advertisers. With investment of over $1.53M from Freestyle CapitalQuest VP, Dave McClure/500S, Digital Garage, LAUNCH FundXG Ventures, Mark Mullen, Stewart Alsop and more.

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AdStage Aggressively Moves Forward With Additional Funding, Strategic Google Hires, And An iPad App Acquisition

Posted by on Jun 21, 2013 in Press Releases, Search

One of first investments by David Sacks and Jason Calacanis’ LAUNCH Fund, two key hires from Google’s AdWords team and acquiring the first AdWords reporting app for iOS to advance the AdStage Platform.

SAN FRANCISCO, June 21, 2013 — AdStage, the cross-network advertising platform originally revealed at LAUNCH Festival 2013, announced additional funding by LAUNCH Fund, two strategic hires from the Google AdWords team, and the acquisition of the first AdWords reporting app, Semply, for iPad, aggressively moving AdStage forward post launch. AdStage has granted exclusive beta access to over 1,300 brands and businesses, allowing them to run campaigns across Google AdWords, Bing Ads, Facebook and LinkedIn from a single, intelligent interface. AdStage now adds $100,000 in additional seed funding from The LAUNCH Fund. The LAUNCH Fund was created on stage by David Sacks and Jason Calacanis in 2013. To date, AdStage has raised $1.53M in total funding. The capital will be used to develop the platform’s advanced features, expand the team and continue to bring the product to an ever growing market.

AdStage has hired two former members of Google’s AdWords team to further develop and market the platform. With the main focus on providing customers with best of breed advertising, having team members that have played key roles in these areas was vital to AdStage taking aggressive market share. Sam Mazaheri, joins AdStage as Director of Marketing and Product. Tom Chokel joins AdStage as a software engineer. After leaving Google, Chokel recently developed the Semply iPad App, the world’s first full-featured AdWords iOS app, which was acquired by AdStage.

“We’ve built AdStage to make online advertising easy and accessible to the masses. Our goal is to become the starting point for online advertising by enabling businesses to gain an instant presence across all networks,” says Sahil Jain, co-founder and CEO of AdStage. “We make sense of cryptic ad data to help advertisers optimize for their best placements. Online advertising is becoming a necessary acquisition method for businesses of all sizes. We’re making it easy by bringing everything under one roof.”

“Today, you have expensive agencies, barebones native interfaces and hard to use enterprise tools that are only accessible to top spenders. There are no simple and accessible self-serve tools to advertise across the growing number of networks. It’s a shame. We intend to fix that while also educating advertisers with the insights they need to make high-impact changes.”

AdStage also announced the acquisition of Semply, the world’s first full-featured Google AdWords reporting application for iPad. In a little over the first month of its launch, Semply reported over $110 Million in indexed ad spend and is used by over 1,500 advertisers to analyze AdWords campaigns on the go. The iOS app has been rebranded as “AdStage -Your Analytics Dashboard for Google AdWords” and is available in the App store. It will remain completely free as the company works on its next update.

AdStage will gradually open up the beta of its cross-network advertising app, AdStage Express, to more businesses, bringing the total number of businesses with access to over 1,300. The most recent release added advanced targeting support for search and social networks, previewable demo dashboards, and a number of bug fixes and performance enhancements. The AdStage team is now focusing on the product’s bold next iteration for a Summer release.

About AdStage

AdStage is a self-serve cross-network ad campaign creation, deployment and management platform. It allows you to build your campaigns once from a single interface, define your goals, deploy across multiple networks in search, social and mobile, and analyze results under one roof. AdStage optimizes your spend against your goals. Its pre-flight recommendation mechanism, ad staging, uses predictive algorithms to tell you where to advertise, how much to spend, and why before you spend a dollar. With investment of over $1.5M from Freestyle Capital, Quest VP, Dave McClure/500S, Digital Garage, LAUNCH Fund, XG Ventures,Mark Mullen and Stewart Alsop. To learn more about AdStage, visit

About the LAUNCH Fund

The LAUNCH Fund was created in 2013 by Yammer founder David Sacks and LAUNCH Festival founder Jason Calacanis. It is a special purpose fund, investing only in the winners of the LAUNCH Festival, which is held yearly in San Francisco. Visit for more information.

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