Introducing the AdStage Google Data Studio Connector

Posted by on Sep 13, 2017 in Press Releases, Product Updates
Introducing the AdStage Google Data Studio Connector

Digital advertisers have a data problem. They sink time into collecting, standardizing, and reporting on performance metrics across different ad networks, web analytics, and CRM systems.

It’s been our mission at AdStage to connect paid marketers quickly and easily to the data they need in order to understand holistic campaign performance and take action at scale.

Part of this mission includes opening up data connectors using our API, allowing marketers to visualize and report on their ad performance in Google Sheets, Slack, and now Google Data Studio.

Announced on the Google Analytics blog, the AdStage Data Connector has been listed as an official Community Connector for Google Data Studio. The connector allows marketers to connect and sync data across their Google, Bing, Facebook, LinkedIn, and Twitter ad accounts from a single source and visualize it using Google Data Studio.

The connector is free to use for our existing customers or marketers who take advantage of the complimentary 14-day AdStage trial.

What is Google Data Studio?

Google Data Studio is a free offering by Google that allows users to create flexible reports and visualizations using uploaded data or an official data connector partner.

How to Bring Your Advertising Metrics into Google Data Studio

Marketers can start connecting their data in 6 easy steps:

*Ensure you have an existing AdStage account.

  1. Visit Google Data Studio and create a new account.
  2. Once logged in, create a new report by clicking on the “+” button.
  3. Click on the “Create new data source” button.
  4. Under the Community Connectors section, select “Explore Connectors.”
  5. Navigate on the AdStage Data Connector tile and select “add connector.”
  6. Input your AdStage credentials to sync your advertising data.
adstage google data studio

Apply and Customize a Reporting Template

To get started quickly, apply our one-click reporting template and customize it to your exact liking. Create and add custom calculated metrics, such as cost per lead, to polish the report.

Pining for Reporting Inspiration and Best Practices?

Learn more from our most popular resources:

 

Introducing the Latest Version of AdStage Report

Posted by on Aug 3, 2017 in Product Updates, Reporting
Introducing the Latest Version of AdStage Report

We’re excited to reveal Report V2—an incredibly flexible way to visualize and analyze your paid search, paid social, web analytics, and sales funnel metrics with customizable dashboards and reports.

Following our mission to connect marketers to their paid channel data and business metrics to gain insight into their campaign performance easily, we’ve introduced a side pane to make creating and editing your dashboards faster, and added 5 new widgets to explore Google Analytics data.

Learn what’s new:

Exploring trends and customizing reports just got easier with a side pane menu
We moved the widget creation and editing pane to the right-hand side—allowing you to build dashboards faster, with better visibility into your metrics while making changes.

Perfect your reporting view by switching widget types
Instantly switch between Bar, Line, Pie, Progress, Summary, or Table widget types. Duplicate and change widgets quickly for different reporting insights.

Report on web performance trends with new Google Analytics widgets
Visualize your web data in flexible ways using our newly supported Summary, Bar, Line, Pie, and Progress widget types for Google Analytics metrics.

Apply templates to your ad accounts, account groups, or folders quickly
Selecting a reporting template reveals quick configuration options to choose your ideal accounts, account groups, or campaign folders.

Get to the right metrics faster with accompanied network icons
Selecting reporting metrics across search and social ad networks can be daunting—especially with many of the metrics having similar names. We added network icons next to each metric, so you can navigate and choose the right metrics with ease.

We’d Love Your Feedback

What do you think of the new changes? Let us know what we should build next!

Introducing AskAdStage: Report On Your Ad Campaigns in Slack

Posted by on Jul 19, 2017 in Product Updates, Reporting
Introducing AskAdStage: Report On Your Ad Campaigns in Slack

With our core mission to “connect marketers to the data they need to analyze, automate, and report on their digital ad campaigns”, many of our latest products have been developed using our Universal Data API.

The API allows developers and analysts to query ad performance data from eight major channel sources (Google AdWords, Bing, Facebook, Instagram, LinkedIn, Twitter Ads, and Google Analytics) and pull it in as one, normalized feed. Sending the data anywhere they want.

We use our own API internally to power new products that help marketers report on and analyze their paid campaign performance trends in interesting ways. Whether that’s allowing users to ask their personal assistant Alexa about current ad spend trends, or granting the ability to pull all their ad data into Google Sheets with our AdStage Add-On.

Today, we’re proud to announce a new member to the reporting family, AskAdStage, a smart bot that allows marketers to report on and pause their ads in Slack.

What’s AskAdStage?

AskAdStage is an AI-powered reporting tool that allows marketers to create paid search and social campaign reports on-the-fly in Slack. Then if desired, take action on performance trends by pausing your campaigns or ad groups/sets within a table view.

AskAdStage is an AI-powered reporting tool that allows marketers to create paid search and social campaign reports on-the-fly in Slack

What Are the Core Features?

Integrate and report across your core ad networks

Set up your account in AdStage, and pull reports across your Google AdWords, Bing, Yahoo! Gemini, Facebook, Instagram, LinkedIn, and Twitter ad campaigns.

Integrate and report across your core ad networks

Pull performance metrics on demand

Create paid social and social reports on-the-go from any Slack supported device (mobile, tablet, or desktop).

Pull performance metrics on demand

Visualize ad performance data with flexible line, bar, and pie charts

Tell AskAdStage your preferred report type, networks, metrics and time range—then receive a report back in seconds. Change your chart type easily with quick action buttons.

Visualize ad performance data with flexible line, bar, and pie charts

Apply advanced filters to hone in on the metrics you care about

Perfect your reporting views with network, campaign type, and status filters. Learn all the possible commands.

Apply advanced filters to hone in on the metrics you care about

Take action on underperforming campaigns or ad creative

View your report, then pause or re-enable a list of campaigns, ad groups/ad sets, or creatives based on performance.

Take action on underperforming campaigns or ad creative

Pull quick campaign performance reports for your team

Add the AskAdStage bot to any team Slack channel, allowing team members to change the chart type, add comments, or pull their own report!

Pull quick campaign performance reports for your team

How to Get Started

Get set up with AskAdStage, the smart ad reporting assistant for Slack, in 4 quick steps:

  1. Ensure you are an AdStage customer or actively trialing the product.
  2. Visit the AskAdStage page or Slack app listing to download the app.
  3. Assign the app a Slack team instance and channel.
  4. AskAdStage to pull a paid campaign report using this format:
    • Chart format (list, bar, line chart) + reporting level (account, campaign, ad group/ad set) + metric you care about (CTR, conversions, CPA, etc.) + time range (ex: last 14 days)
    • Example query:
      • “/askadstage show me a line chart of the top 10 best performing Facebook ad sets by CTR over the last 7 days”

Help Us Get the Word Out

Creating new products takes a lot of dedication and good ole fashioned elbow grease. We’d be grateful if you helped us get the word out! Please find us on ProductHunt and show us some loveour CEO has graciously agreed to respond to every question or user feedback.

What’s New in AdStage: June

Posted by on Jun 20, 2017 in Product Updates
What’s New in AdStage: June

Welcome to the June edition of What’s New in AdStage!

This month we launched our Slack app and made it even easier to get your data in and out of AdStage. Let’s go!👇

Report

Use Google Sheets URL to Quickly Add Data Tables to AdStage Report

We know you have data in Google Sheets that you want to include in your weekly reporting, but don’t want to spend time copying and pasting data.

Now you can simply add a Google Sheets URL to a “Uploaded Table” Report widget and your dashboard will include the performance table from that Sheet. Each time you refresh your dashboard, we’ll grab the latest Sheets data, so you never have to copy and paste that data again.

At AdStage our marketing team wants to keep the broader team aware of the latest leads we collected from conferences we either speak or sponsor. To track these leads we keep a spreadsheet of the new conference leads in a shared spreadsheet. Using this feature, the marketing team is able to automatically update a table in the weekly marketing dashboard, giving everyone more visibility and bird’s eye view of conference engagement. So make sure you come to our booth at the next show and make it into our dashboard!

Want to learn how to get started with Google Sheets URL table uploads? Check out the full product update here!

View and Export Your Account, Campaign, Ad Group/Set, and Ad IDs

Sometimes you need to know the IDs that Google, Facebook, LinkedIn and the other networks have assigned to your accounts, campaigns, ad groups and ads.  Now you can add these IDs as columns in your Report tables making it easy to view, analyze or export your IDs.

AdStage Reporting add account, campaign, ad group, and ad IDs via blog.adstage.io

The Adstage marketing team uses the Ad ID to map conversions from Salesforce to our marketing campaigns. Having the Ad ID in our table exports and Google Sheets (using the AdStage Google Sheets Add-on) makes conversion tracking even easier.

AskAdStage

Instantly Access and Share AdStage Reports in Your Team’s Slack Channel

At AdStage our team loves using Slack. We also know many in-house and agency marketing teams love using it too, which is why we launched AskAdStage! Now you can access your paid search & social performance data right from Slack. You can also take immediate action like pause or enable campaigns, ad groups/sets, and ads on-the-fly without leaving your team’s Slack channel. It’s free to use for all AdStage customers.

At AdStage our team loves using Slack. We also know many in-house and agency marketing teams love using it too, which is why we launched AskAdStage! Now you can access your paid search & social performance data right from Slack. See a campaign you don’t like? Start and stop campaigns right from Slack.

It’s free to use for all AdStage customers. Check out AskAdStage in the Slack Directory!

Wrapping Up

Have questions or feedback about the newest Report features or AskAdStage Slack app? We always love hearing from you! Drop us a line in the comment section below  or email us at support@adstage.io.

P.S. Want to keep up with all the newest feature releases? Read them all here.

 

Focus on Campaign Strategy with Automate Bulk Actions

Posted by on Jun 20, 2017 in Automation, Product Updates
Focus on Campaign Strategy with Automate Bulk Actions

Save Time Optimizing Ad Accounts with Automate Bulk Actions

Managing your ad campaigns individually on each network is time consuming and repetitive. Instead of dedicating resources to analyze campaign performance or refining your ad creative, you’re stuck juggling multiple open tabs to perform the same tedious optimization tasks across all your active campaigns.

Introducing some automation into your ad management workflow is a sure-fire way to avoid wasting time making the same manual across all your ad creative. If you can significantly reduce the amount of time and effort you’re currently spending on tedious optimizations, you’ll be able to re-allocate that time and effort into thinking about strategy, audience targeting, and testing.

What Are Automate Bulk Actions?

Bulk actions allow you to make precise optimization, in mass, across a selected group of desired accounts, campaigns, and ad creative. Make quick, sweeping changes across accounts, campaigns, ad group/ad sets, and ad creative based on the metrics or actions using simple if-then logic to apply changes to your accounts based on the criteria you set.

Bulk Actions help you efficiently optimize your accounts:

  1. Edit bids, budgets, and statuses of any campaign, group/ad set, ad, or keyword across your ad networks all at once.
  2. Gain peace of mind with real-time status email notifications that let you know the Bulk Action task successfully applied your changes.
  3. Save and run common bulk actions across multiple campaigns, ad groups / ad sets, or ad creative at the same time.

What Are Some Common Ways to Use Bulk Actions?

Quick House Cleaning: Pause All Low-Performing Ads

It’s important to run periodic reviews of your campaign’s ad performance and pause the ads performing poorly while increase spend for the ads converting the most leads. Allowing bad ads continue to receive impressions will hinder customer acquisition efforts and result in low quality scores.

Continue refining campaign performance and use Bulk Actions to automate identifying and pausing low-performing ads across all your networks; including Bing, Google AdWords, Facebook, Twitter, and LinkedIn.

Use Bulk Actions to automate identifying and pausing low-performing ads across all your networks.

For example, you may want to pause poor performing ad creative that generated a high average cost per conversion.

Looking at performance over the last 14-days:

  • Spend > $400 AND
  • Conversions > 5
  • Cost per conversion > $200
  • Then pause the ad copy

Pause Ad Creative Automate Bulk Actions via blog.adstage.io

Make Keyword Bid Adjustments in a Flash

Keyword bids directly impact campaign profitability and ultimately your ROI. For example, if you bid too low, you risk missing valuable opportunities to reach potential customers. Other the other hand if you bid too high, you’re also driving up your cost per acquisition and diminishes your returns. Edit your bids according to your desired advertising goals.

Take advantage of great performing keywords, by raising their bids so they can show in higher positions and more often.

Looking at performance over the last 30-days:

  • IF average position is <3 AND
  • IF conversions are > 5
  • IF cost / conversions < $80
  • Then Increase bid by 5%, with a maximum ceiling of $8.00.

Take Advantage of High Performing Keywords Automate Bulk Actions via blog.adstage.io

Health Check for Your Quality Scores

Search marketers interested in increasing ROI have to not only understand, but also improve Quality Scores to optimize PPC campaigns. Quality Score is a grade assigned to your paid search campaigns at the keyword level, by either Bing Ads or Google AdWords. Ad networks prefer relevant ads because they offer searchers a better user experience by displaying only the most relevant results for their search intent.

Low quality score keywords can be costly to your overall account, driving up average cost per click, and inflating cost per conversion averages. Pause poor performing keywords in one sweep with a low quality score bulk optimization.

Looking at keyword performance over the last 14-days:

  • IF Quality Score <5
  • IF average CPC > $1.25
  • IF spend > $200
  • IF cost per conversion > $100
  • Then pause the keyword

Pause Low Performing Keywords Automate Bulk Actions via blog.adstage.io

Putting It All Together

Advertisers are already seeing success with Automate. One large educational organization immediately lowered costs by $18,000 in a 28 day period with one dayparting rule. Other direct advertisers, such as HIRED, have been able to decrease their costs per acquisition by over 30%; while agencies, like Inflow, see an average lift of 20% conversions using automated rules to adjust bids, budgets, and flighting across search and social channels.

Now you can instantly make sweeping changes across all your accounts, campaigns, ad groups / ad sets, ads, and keywords right inside Automate.

Create your first ‘Bulk Action’ in Automate to save time and start focusing on campaign strategy today!

 

 

Automate Bulk Actions CTA via blog.adstage.io

How to Easily Bring All Your Marketing Data into One PPC Report

Posted by on May 30, 2017 in Product Updates, Reporting
How to Easily Bring All Your Marketing Data into One PPC Report

Introducing New Report Table Upload Widget!

View data from your CRM, Marketing Automation apps, BI tools, and billing systems in a single PPC report

Your customers frequent across many different channels, devices, and touchpoints. Understanding how to pull different levers in the buyer’s journey is crucial to driving successful ad campaigns.

Advertising data reveals great insights into performance metrics such as conversions or web actions (such as a form fill). But, analyzing ad metrics in a silo doesn’t reveal how cross-channel campaign performance impacts deeper business metrics such as lead quality, opportunity size, and revenue (sales).

Add Custom Tables to Your PPC Reports

Now you can add custom data tables to your PPC reports for a 360° view of campaign performance. Table uploads give you the flexibility to compare ad performance data with your CRM, marketing automation tools or third party data in one report.

Quickly add any table Excel, csv or Google Sheets to visually present ad performance down the marketing funnel, and better understand campaign impact on ROI. For example, you can include metrics such as email, organic, event, and sales data to round out your ad campaign reports.

Add Custom Tables to Your PPC Reports

Try Manual Upload Tables

How Can Custom Tables Help Your PPC Reporting Workflow?

(1) Measure Return on Ad Spend by Opportunities Closed

  • Drop in your monthly opportunity and revenue reports from Salesforce into your cross-channel reporting views.

(2) Track Top-of-Funnel Conversion Trends

  • Pull a campaign level performance report from your marketing automation system to see the landing pages or content driving the most conversions from your campaigns.

(3) Get a 360º View of Cross-Channel Top Performers

  • Add in metrics from other channels, such as email, event, or organic social performance data.

(4) Add Custom Tables with Google Sheets

How to Get Started with Custom Tables

(1) Select the ‘Table Upload’ widget in any existing or new report dashboard.

How to Get Started with Custom Tables

(2) You can upload your table three ways

  1. Drag csv or xsl file from your computer and drop it in the widget creation flow
  2. Click ‘Upload’ button and choose your csv or xsl file
  3. Paste a shareable Google Sheets link in the provided fieldAdStage Report Custom Table Upload

(3) Click ‘Save’ and you’re all set!

Wrapping Up

Table uploads give you the flexibility to combine ad performance data with your CRM, marketing automation tools or third party data in one report. Take the internal business / customer data you’re already collecting in your marketing automation tools and CRM, and add it alongside your ad performance data for a deeper understanding of impact and ROI.

Go ahead and give AdStage Report Table Upload a try

What’s New in AdStage: May

Posted by on May 18, 2017 in Automation, Product Updates, Reporting
What’s New in AdStage: May

Welcome to the May edition of What’s New in AdStage! We spent the last month building a ton of feature enhancements in Report and Automate.

Let’s take a look at the latest and greatest in Report and Automate below👇.

Report

Bring All Your Marketing Data into One PPC Report

New Table Upload Widget

Take any excel, csv, or google sheets data table you have and upload it directly to Report!

Use Table Upload Widgets to Help You:

(1) Measure Return on Ad Spend by Opportunities Closed

  • Drop in your monthly opportunity and revenue reports from Salesforce into your cross-channel reporting views.

(2) Track Top-of-Funnel Conversion Trends

  • Pull a campaign level performance report from your marketing automation system to see the landing pages or content driving the most conversions from your campaigns.

(3) Get a 360º View of Cross-Channel Top Performers

  • Add in metrics from other channels, such as email, event, or organic social performance data.

(4) Add Custom Tables with Google Sheets

  • Customize your reporting views using Google Sheets to show data from your custom formulas. When uploading a table from Google Sheets, you’ll always have the most recent data – no need to worry about data accuracy problems 🙌 .
  • Get step-by-step help with Google Sheets 👉  How do I upload a Google Sheet into Report?

Save Time Creating Reports with Dashboard Settings

Set Default Data Source at the Dashboard Level

Now you can choose to view data from specific account groups, accounts, folders, campaigns, ad groups, or ads at the dashboard level by setting a ‘Data Source’.

The data source you select in the dashboard settings, will now be the default level for any newly created widget.

Filter Your Performance Data Views Faster

New Widget Creation Layout 

The widget fields now have natural language making it easier to breakdown performance data by any level of your ad account, and uncover deeper KPI insights from your reports.

New Widget Creation Layout Filter Performance Views via blog.adstage.io

Easily Identify Top Performing Networks at a Glance

We Standardized Network Colors!

Now when you create a cross-network widget, you’ll see each network has a standardized color. These network colors will be consistent across all dashboards and reports.

Standard Network Colors AdStage Report via blog.adstage.io

Standard Network Colors AdStage Report via blog.adstage.io

See Your Copy Next to Your Ads in Performance Tables

Add Headline, Image, and Description Columns to Ad Tables

We added the ability to see ad creative next to performance metrics,  so you can diagnose which creatives are working, and what’s not, faster.

Add an ad level table widget to your reports for a side-by-side comparison of winning headline, image, and description combinations.

Automate

Sequence Ads Together to Tell Your Brand Story

New Automate Flighting Feature!

Drum roll please……introducing the latest addition to Automate: Flighting!

Now you can show campaigns, ad groups, and ads in an ordered sequence to reach your target audience at every buying stage (resulting in higher CTRs and conversion rates🤑 ).

Top Direct-Response and Brand Awareness Flighting Strategies

(1) Funnel-Based Storytelling

  • Increase CTR and conversion rates using a specific series of sequenced ads to walk potential customers down the purchase funnel with relevant call-to-actions.
  • For example start with a brand awareness message (Step 1), product information / value proposition message (Step 2), and finally use a targeted CTA to convert potential customers via signup form or make a purchase on product page.

(2) Prime-and-Remind Storytelling

  • Use different ad formats to both “prime” people with the brand’s story using video ads, and “remind” people of the video narrative with display ads.

(3) Progressive Promotions

  • If you are running a promotion with different percentages off per week, you can flight your ads to show accurately and timely.
  • Easily schedule specific times to run your first week 10% Off Promo (Step 1), second week 20% Off Promo (Step 2), and third week 30% Off Promo (Step 3).


Have questions about Flighting? Check out the full product update for Flighting templates and getting started guides.

Let Your Alerts Do the Optimizing for You

Convert Performance Alerts into Optimization Rules with Just One-Click

Now you can easily convert your existing alerts into rules to automate the same actions you’re already taking on your accounts after you receive an email notification.

AdStage Automate Convert Alert into Rule via blog.adstage.io

Automate Convert Alert to Rule AdStage via blog.adstage.io

Your converted rule will have the same conditions as your alert, but now you can specify an optimization condition to apply once the rule is triggered. In other words, you can save yourself a ton of time on performing tedious management tasks.

Common Alert → Rule Use Cases to Save Time & Boost Results

1. Avoid Wasting Spend on High CPA Ad Sets

  • IF Cost Per Result > $100 AND Spend > $250
  • Using Data from Last 30 Days
  • THEN Pause Ad Set
  • Run Every 6 Hours
  • RUN & EMAIL results

2. Pause Low Performing CTR Ads

  • IF Status is Active AND Impressions > 5000 AND CTR < .05%
  • Using Data from Last 7 Days
  • THEN Pause AD
  • Run Every Monday at 10am PST
  • RUN & EMAIL results

3. Maximize Your Daily Budget

  • IF Spend < $15
  • Using Data from Today
  • THEN Increase Bid Amount by 30% with Max. Bid = $10
  • Run Daily @ 2pm PST
  • RUN & EMAIL results

Common Alert → Rule Use Cases to Save Time & Boost Results via blog.adstage.io

Wrapping Up

We always love hearing from you! Let us know what you think about the May product updates in the comments below.

P.S. Want to check out the full product release?

Visit our product updates portal, where we’ll be keeping you up-to-date with the latest and greatest from the AdStage labs!

What’s New in AdStage: March

Posted by on Mar 14, 2017 in Product Updates
What’s New in AdStage: March

Welcome to the March edition of What’s New in AdStage! We released even more enhancements in Report, Automate, and Create & Manage to provide you cleaner management and reporting views across your paid campaigns.

Export automation tasks for a deep dive into performance, monitor quality score with keyword tables, generate cross-network reports for specific Account Groups and Folders, add real-time Facebook metrics to your reporting views, and more!

Let’s take a look at the new releases below👇.

Report

Reveal Top Performing Keywords to Your Reports

Add Keyword Tables, Bar/Line Graphs, Charts, and More!

PPC Keyword Dashboards and Reports via blog.adstage.io

  • Easily monitor quality score, CPC, & conversions with detailed keyword tables
  • Compare total conversions to cost per conversion trends
  • Quickly identify drastic CTR or cost changes to any of your keywords

Add Real-Time Facebook Data to Your Reports

New Real-Time Facebook Native Widgets

We’ve added new Real-Time Report widgets to your dashboard!

PPC Reporting Real-Time Facebook Widgets via blog.adstage.io

Now you have even more flexibility in your reporting views. You can choose to visualize real-time Facebook performance metrics as a line chart, bar chart, table, single metric summary, pie chart, and progress bar.

Use breakout metrics like Frequency, Reach, Device, Region and more to dissect ad performance even further.

PPC Report Facebook Real-Time Ad Groups by Device via blog.adstage.io

P.S. Want to know the difference between Standard and Real-Time Widgets? Check out our Standard Widgets FAQ and Real-Time Widgets FAQ.

Report on Account Group & Folder Performance

Quickly Add Folders and Account Groups Views to Your Reporting

You’ve already grouped your Accounts into Account Groups and organized your campaigns into Folders for cleaner management views (awesome!).

Now you can bring your Account Groups and Folders into Report!

Quick Note: If you haven’t organized your accounts yet, learn how you can get started with grouping campaigns into Folders and using Account Groups.

Add Folders & Account Groups to your Reports to:

  1. Easily Group & Report on Similar Accounts and Campaigns
  • Avoid grueling excel formulas to get clear, visual performance views with campaigns organized by theme, region, or objective.
  1. Quickly Identify Performance Trends Across Account Groups or Campaign Folders
  • View your Account Group or Folder metrics in trend lines, comparison charts, tables, etc.
  1. Highlight Top Performers Within a Specific Folder or Account Group
  • Breakdown your reports by a single Folder or Account Group or add multiple to compare performance.

Get Deeper Insights into Your Highest Performing Ads and Landing Pages

Even More Flexible Filtering Views for Google Analytics

Break down your data into highly segmented performance views, with Google Analytics dimension filters that help you zero-in on the metrics you care about.

Google Analytics Reporting Filter via blog.adstage.io

Filter for specific views to uncover key opportunities:  

  1. Analyze user behavior and website conversions for a specific age group
  2. Identify which ad groups are contributing to your highest converting landing pages by channel
  3. Segment campaigns and landing page goal conversion rates by device type

Automate

Analyze How Your Automations Are Performing

Export a .CSV of All Automated Changes Made to Your Accounts

Easily export your automation Tasks and Task Logs from Alerts, Rules, Bulk Actions, Scheduling, and Rotations as a .CSV file to view the changes that occurred across your accounts.

PPC Automation change log export csv via blog.adstage.io

PPC Automation change log export csv via blog.adstage.io

Fine-Tune LinkedIn Optimizations with Ad Names, Headlines, and More!

Optimize LinkedIn Ads using Ad Name, Headline, and Description Conditions

Now you can use your ads’ name, headline, and description to run optimizations across your LinkedIn Text Ads and Direct Sponsored Content!

Some ways to Automate specific LinkedIn Direct Sponsored Content or Text Ads:

  1. Pause High CPA Ad Creatives

Create a rule to automatically pause high cost per conversion ads using the description text in your creatives.

  • Rule: IF Cost Per Conversion > $130 AND Description contains “15% Off Annual Plans” THEN pause ads.
  1. Uncover Top Performing Ad Variations

Set an alert to reveal the best performing ad variations promoting your new Whitepaper.

  • Alert: If Ad Name contains “LinkedIn Whitepaper” and CTR is above 1.5%, send me an email.
  1. Pause Poor Performing Headlines

Run a one-time Bulk Action to save yourself time pausing hundreds of LinkedIn ads in just one-click.

  • Bulk Action: PAUSE all LinkedIn ads where Ad Headline contains “LinkedIn Ads Bulk Editor”

Automate LinkedIn Direct Sponsored Content Text Ads via blog.adstage.io

Create & Manage

Segment AdWords Campaigns and Ad Groups By Device Type

Device-Specific Bid Adjustments for Mobile, Desktop, and Tablet

AdWords Adjust Device-Specific Bids Mobile Tablet via blog.adstage.io

Set and edit individual bid adjustments at the campaign and ad group level for each device type: mobile, desktop, and tablet. Not only can you can add a positive or negative bid adjustment for each device, but you can also choose to eliminate two device for single device targeting.

Wrapping Up

We always love hearing from you! Let us know what you think about the March product updates in the comments below.

P.S. Want to check out the full product release?

Visit our new release notes portal, where we’ll be keeping you up-to-date with the latest and greatest from the AdStage labs!

What’s New in AdStage: February

Posted by on Feb 2, 2017 in Product Updates
What’s New in AdStage: February

We’re kicking off February with some pretty awesome product announcements. We rolled out a simple way to automatically rotate ads based on metrics, make campaign optimizations using custom conversion data,  transform ad level data into beautiful reports, and more!

Read on to learn how you can take advantage of all the newest features in Automate and Report to get even more from your paid advertising efforts.

Automate


Combat Ad Fatigue or Set Up A Simple Targeting Test

Rotate Campaigns, Ad Set/Ad Groups, and Ads Based on Time or Performance Metrics

We’re very excited to announce the newest Automate feature, Rotations!

Now you can automatically update creative or test ad variations to ensure your creatives don’t get stale.

To get started, simply choose the set of campaigns, ad groups or ads you wish to cycle, then select the conditions you want to trigger the rotation.

Some common ways to use Rotations:

  1. Keep Creatives Fresh: Rotate your ads every week to save your target audience from seeing too many impressions of the same ad creative.
  2. Drop Poor Performers: Rotate ads out once they have 30,000 impressions and their CTR has dropped below your target.
  3. Test Targeting: Rotate between multiple LinkedIn campaigns, Facebook ad sets or Twitter cards to test the impact of using different targeting techniques.

Apply Optimization Rules or Account Alerts in One-Click

Browse and Apply Pre-Built Alerts, Bulk Actions, Rules, Schedules, Rotations and more!

We’ve added a new section to Automate called Templates.

Templates feature a gallery of pre-built email alerts and optimization rules made directly from top advertisers for advertisers which can be edited and applied quickly to your accounts.

What's New in AdStage: February Automate Templates via blog.adstage.io

Getting Started with Templates

  1. Click ‘Templates’ tab from the Automate top bar
  2. Browse the gallery and select the best template
  3. Preview and/or customize the template to your liking
  4. Apply it to your selected accounts, campaigns, ad group/sets, or ad creative

Learn more about Templates


Quickly Check Your Automation Conditions in One View

View All of Your Conditions for Alerts, Bulk Actions, Rotations, Rules and Scheduling Together

When viewing your list of Alerts, Bulk Actions, Rotations, Rules and Scheduling, you can now see the conditions for your optimization rules, and the actions that happened across your accounts.

What's New in AdStage: February Automate IF/THEN Conditions via blog.adstage.io


Optimize for Return On Ad Spend (ROAS), Cost Per Value, and Custom Conversion Rate

Apply Changes to Your Campaigns Based on Custom Conversion Metrics

We’ve added support for Facebook, LinkedIn, and AdStage Custom Conversions metrics to Automate, so you can optimize campaigns to your internal business metrics like revenue.

Create optimization rules or alerts based on your own uploaded data such as custom conversion count, value, rate, ROAS or cost per value to drive more revenue.

Some common ways to use Custom Conversions in Automate:

  1. Monitor KPIs for Acquiring New Leads: Create an ad set alert that fires when Cost Per [Demo Requested] >$50 AND [Demo Requested] > 10.
  2. Test Ad Creative: Create an ad rotation that rotates when [Webinar Sign-Up] > 20
  3. Hit the Gas on High Returning Campaigns: Create a rule that raises the campaign budget by $10 up to $100 when the [Purchased Product A] ROAS > 50% AND [Purchased Product A] Spend >$100
  4. Take Advantage of High Performers: Create an Ad rule that raises the bid by 10% when when the [Trial Sign-Up] Rate is > 10% and [Trial Sign-Up] Impressions >1000

Report


Get to the Exact Data You Care About

Filter By the Campaigns, Ad Set / Ad Groups, and Ads You Want to See

We know how important it is to filter metrics down to the account, campaigns, ad set/ad groups, and ads when reporting on performance. That’s why we added a filter option on a separate tab, so you could drill down into those specific reporting views.

Thanks to user feedback, we realized it would be even more helpful to offer filtering during the initial report widget creation to perfect your views faster.

What's New in AdStage February Filter by Campaigns, Ad Groups, Ads via blog.adstage.io


Group Your Data By Day, Week, or Month to Uncover Performance Trends

Breakdown Your Table Data by Day, Week, or Month

Break out any of your bar/line graphs into performance table which can be segmented further by the day, week or month.

For example, let’s say you have a Spend by Month Summary bar graph, you can now view the campaigns that make up that bar graph with more detailed data available in the tables grouped by day, week, month.

What's New in AdStage February Aggregate Data by Day, Week, Month via blog.adstage.io


View More Performance Data in Tables

Add More Rows to Tables

To give you more flexibility when diving into your campaigns, we’ve bumped the table row limit from 100 to 2500 rows of data supported today!

What's New in AdStage February More Rows in Table via blog.adstage.io


Get Real-Time Facebook Data in Your Reports

Real-Time Facebook Native Widgets for Line and Bar Charts

We’ve added two new Real-Time Report widgets to your dashboard!

  1. Facebook Metrics Line Chart
  2. Facebook Metrics Bar Chart

Now you can create bar and line charts for your Facebook campaign data using breakout metrics like Frequency, Reach, Device, Region and more.

What's New in AdStage February Real-Time Facebook WIdgets Report via blog.adstage.io

Real-Time Facebook Metrics Line and Bar Charts allow you to:

  • Create bar and line chart widgets using Facebook data like Demographic, Geographic, Placement, Page
  • Compare objectives like engagement, video views, CTR, and web conversions by segments like Age and Gender, Country, Device, Placement, etc.
  • View campaign reach and frequency by dimension (Gender, Age, Placement, etc.)
  • Breakdown all metric trends like clicks, conversions, etc. by dimensions

Where can you find Real-Time Facebook Metrics Line and Bar Charts?

What's New in AdStage February Real-Time Facebook WIdgets Report via blog.adstage.io

Want to know the difference between Standard and Real-Time Widgets? Check out our Standard Widgets FAQ and Real-Time Widgets FAQ.


Transform Important Ad Data into Beautiful Reports

Ad Level Charts Available in Report

We now support reporting down to ad level on all charts. Amongst other things, you can chart the progress of your 3 top performance ads in a line or bar chart,  then choose a specific ad to measure against a goal, like spend, (in a progress chart), or see how much an ad contributes to their goal (in a pie chart).

What's New in AdStage February Ad Level Reports via blog.adstage.io


New Support for LinkedIn Ad Names (DSC Names)

Name your new creative or import existing LinkedIn Direct Sponsored Content

Recently we added LinkedIn Ad Name support and you can now find the ad names as an available column for LinkedIn tables.

In addition, any charts at the Ad level will show the ad name in the legend(if available). If an ad name is not set or the network does not support ad names, AdStage will use the headline or description of the ad.

What's New in AdStage February New Support for LinkedIn Ad Names via blog.adstage.io

Have any questions or feedback about the newest features? We always love hearing from you! Drop us a line in the comment section below or email us at support@adstage.io.


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Introducing AdStage V2 and the Universal Data API

Posted by on Jan 19, 2017 in PPC News, Press Releases, Product Updates
Introducing AdStage V2 and the Universal Data API

San Francisco, CA — January 19, 2017 — AdStage — a cross-channel advertising suite for marketers and agencies, which enables users to automate and report on search and social ad campaigns from a single place — has launched version two of their platform and support for an open data API. These innovations provide marketers clarity into their cross-channel performance data that, to date, has not been available in the ad tech market.

Unveiling AdStage V2

Capitalizing on the momentum of 2016, in which AdStage released two flagship products, Report and Automate (see “Statistics and Availability” below), the company introduces significant updates in AdStage V2, including the technology necessary to achieve their next goal:

Expanding beyond integrations with Google AdWords, Facebook, LinkedIn, Twitter and Bing to include advertising sources like Snapchat, Pinterest, and DoubleClick, and relevant sales and marketing data sources like Salesforce and HubSpot.

“Imagine automatically generating cross-channel reports that show not just ad click performance data but also pull in lead data from your systems of record like HubSpot or Salesforce,” says AdStage CEO Sahil Jain. “Imagine, then, not simply pausing or editing the budget of a campaign based on the clickthrough rate or conversion rate but automating the management of your campaigns and creatives based on the actual lifetime value of customers pulled from a customer relationship management or marketing automation system. AdStage V2 lays the technological foundation to make this possible.”

Introducing the Universal Data API

Over the past 4.5 years, the AdStage team has been creating the infrastructure to integrate all of the major pay-per-click ad channels and data sources in a central, normalized view. Today, they announce the release of their Universal Data API — allowing advertisers to use this infrastructure to import custom data from their business intelligence tools, CRMs, and marketing automation systems to better inform ad campaign effectiveness and optimization down to realized revenue.

“Leveraging the AdStage API has brought additional insights and benefits to an already powerful tool, “says Paul Severts, Sr. Digital Marketing Manager at DOMO and longtime AdStage user. “It’s saved us a lot of time and effort as we’ve been able to automate more of our internal reporting and get access to LinkedIn ad data via API.”

“The applications of the Universal Data API are expansive and, while we’re ecstatic that we can empower users to ship or ingest deep cross-channel ad data into other tools, services, and systems, we’re even more excited to see how the API is used to go beyond those core applications,” says Sahil Jain. “For example, in one weekend, an engineer at AdStage built an Amazon Alexa Skill, Slackbot and Google Docs App that read out ad campaign performance and reports. With the rise of data accessibility, AI systems, and integrations, this flexible API can serve endless current and future marketer needs.”

Statistics and Availability

In 2016, AdStage saw over $309MM advertising spend in the platform across channels, as well as the release of its two headline products, Automate and Report. Since its release in February 2016, Automate has seen over two million rule-based optimization changes automatically generated for marketers through the system, saving users over 144 weeks in full-time man hours. And, since its release in July 2016, Report has seen over 1,300 unique users creating over 2,000 dashboards. To learn more and sign up for a free 14-day trial, visit www.adstage.io.

About AdStage

AdStage is a powerful cross-channel advertising platform that enables digital marketers and agencies to manage, optimize, report and automate across all their paid search and social campaigns from one easy-to-use dashboard. With direct API integrations across AdWords, Bing, Facebook, Instagram, Twitter and LinkedIn, the platform helps advertisers improve ad performance, save time, and make informed decisions on how to optimize for campaign ROAS. AdStage suite powers the marketing campaigns of companies like Moz, Apttus, New Relic, Universal McCann, and King Content.

Learn more about AdStage at: www.adstage.io

Follow us on Twitter at www.twitter.com/adstage

Follow us on LinkedIn at www.linkedin.com/company/adstage

Like us on Facebook at www.facebook.com/getadstage

Follow our blog at blog.adstage.io

Contacts

Sahil Jain

CEO, Co-Founder

AdStage, Inc.

sahil@adstage.io

(415) 562-5344

Michael McEuen

Director of Marketing

AdStage, Inc.

michael@adstage.io

(650) 382-2474