How to Build a PPC Report with Google Data Studio

Posted by on Nov 13, 2017 in Product Updates, Reporting
How to Build a PPC Report with Google Data Studio

Currently in beta, Google Data Studio is a data visualization tool that allows you to create custom dashboards and reports that are easy to read and share.

Over the last month, we put Google Data Studio’s PPC reporting features to the test. We found that diving in was easy, the tool itself is free, many of the data connectors are free, and the other connectors have free trials. Learning the interface was mostly a breeze.

On a mission to create a PPC report, I used AdStage’s Data Studio Connector to bring my paid search and paid social campaigns (AdWords, Bing, Facebook, LinkedIn, and Twitter) into Data Studio. After playing around with the new tool for a while, I finally got a good grasp on how it works and thought I’d share what I learned.

In this tutorial, I cover how to create a PPC report with Google Data Studio.

1. Building Charts

Data Studio offers about a dozen chart options. In this video, I call out high-level KPIs with the Scorecard widget, show spend across networks with an area chart and pie chart, and visualize conversions over time with a bar chart.

2. Customizing Your Report

More than just styling, which I do cover, Data Studio offers filter control where viewers of your report can adjust key aspects even if they don’t have edit access. I expose date range and ad networks, so viewers can adjust the global date range and the specific networks included in the report.

3. Filtering Data

Data Studio has a lot of great filtering options, from Spend > 0, to Ad URL does not contain ‘blog’. You can create multiple filters using OR and AND and save them for future widgets.

Explore AdStage’s Google Data Studio Connector

Getting started with AdStage’s Google Data Studio Connector is easy — sign up today for our 14-day free trial.

AdStage Now Supports Yahoo Gemini Integration

Posted by on Oct 12, 2017 in Product Updates
AdStage Now Supports Yahoo Gemini Integration

Under our vision to connect paid marketers to the data they need, we’re excited to announce a new data source integration: Yahoo Gemini. As a newly minted Yahoo Preferred  Partner, AdStage now provides customers the option to connect, analyze, and optimize their Yahoo Gemini ad campaigns at scale within the platform.

“Oath is excited to work with AdStage, the latest industry-leading partner who has committed to a higher standard of Yahoo Gemini product integration and client services to drive advertiser performance, scale, and ROI,” said Thomas Brennan, Head of Yahoo Gemini Partner Development.

Gain a Unified View of Search Performance Across Google, Bing, and Now Yahoo

Cross-Network Advertising Reporting

Analyze all your search campaigns together in one dashboard with AdStage Report; quickly understand spend pacing, performance trends, and your progress to goals from a bird’s eye view. Then dress up your dashboards with summaries, images, and performance graphs; and send them as beautiful, branded reports to clients or executives.

Unlock New Ways to Analyze and Report on Your Yahoo Gemini Campaigns

Dissect performance with table, bar, line, and pie graphs. Hone in to the data that matters with dimension filters.

Add goal lines to track your spend and performance progress towards goal targets.

“The new partnership allows us to innovate on top of the native Yahoo advertising platform’s capabilities in areas such as deeper metrics analysis, goal pacing, and the creation of always-on campaign monitoring and optimization rules,” said Paul Wicker, Vice President of Product at AdStage.

What’s Yahoo Gemini?

Gemini is an open marketplace for search, mobile, and native advertising inventory across Yahoo’s premium content properties and network partners.

New to Gemini? Sign up for an account here.

Why should I consider advertising on Yahoo Gemini?

  • Access to over 1 billion active Yahoo users
  • Ability to place advertising on premium inventory such as Yahoo News and Tumblr.

What ad types are supported?

  • Search ads
  • Image ads
  • Video ads
  • App install ads
  • Tumblr-sponsored posts
  • Carousel ads
  • Mail ads

Connecting Your Yahoo Gemini Accounts in AdStage

  1. Hover over your AdStage profile avatar icon on the bottom left-hand menu.
  2. Select, Integrations, from the available profile menu options.
  3. Once on the Integrations page, select the green “Connect” button on the top right-hand corner of the Accounts table.
  4. Choose Yahoo Gemini from the ‘Other’ category on the Integrations bar.
  5. Enter your Yahoo account credentials and select which account(s) to connect.

Effective PPC Reports CTA

Introducing the AdStage Google Data Studio Connector

Posted by on Sep 13, 2017 in Press Releases, Product Updates
Introducing the AdStage Google Data Studio Connector

Digital advertisers have a data problem. They sink time into collecting, standardizing, and reporting on performance metrics across different ad networks, web analytics, and CRM systems.

It’s been our mission at AdStage to connect paid marketers quickly and easily to the data they need in order to understand holistic campaign performance and take action at scale.

Part of this mission includes opening up data connectors using our API, allowing marketers to visualize and report on their ad performance in Google Sheets, Slack, and now Google Data Studio.

Announced on the Google Analytics blog, the AdStage Data Connector has been listed as an official Community Connector for Google Data Studio. The connector allows marketers to connect and sync data across their Google, Bing, Facebook, LinkedIn, and Twitter ad accounts from a single source and visualize it using Google Data Studio.

The connector is free to use for our existing customers or marketers who take advantage of the complimentary 14-day AdStage trial.

What is Google Data Studio?

Google Data Studio is a free offering by Google that allows users to create flexible reports and visualizations using uploaded data or an official data connector partner.

How to Bring Your Advertising Metrics into Google Data Studio

Marketers can start connecting their data in 6 easy steps:

*Ensure you have an existing AdStage account.

  1. Visit Google Data Studio and create a new account.
  2. Once logged in, create a new report by clicking on the “+” button.
  3. Click on the “Create new data source” button.
  4. Under the Community Connectors section, select “Explore Connectors.”
  5. Navigate on the AdStage Data Connector tile and select “add connector.”
  6. Input your AdStage credentials to sync your advertising data.
adstage google data studio

Apply and Customize a Reporting Template

To get started quickly, apply our one-click reporting template and customize it to your exact liking. Create and add custom calculated metrics, such as cost per lead, to polish the report.

Pining for Reporting Inspiration and Best Practices?

Learn more from our most popular resources:

 

Introducing the Latest Version of AdStage Report

Posted by on Aug 3, 2017 in Product Updates, Reporting
Introducing the Latest Version of AdStage Report

We’re excited to reveal Report V2—an incredibly flexible way to visualize and analyze your paid search, paid social, web analytics, and sales funnel metrics with customizable dashboards and reports.

Following our mission to connect marketers to their paid channel data and business metrics to gain insight into their campaign performance easily, we’ve introduced a side pane to make creating and editing your dashboards faster, and added 5 new widgets to explore Google Analytics data.

Learn what’s new:

Exploring trends and customizing reports just got easier with a side pane menu
We moved the widget creation and editing pane to the right-hand side—allowing you to build dashboards faster, with better visibility into your metrics while making changes.

Perfect your reporting view by switching widget types
Instantly switch between Bar, Line, Pie, Progress, Summary, or Table widget types. Duplicate and change widgets quickly for different reporting insights.

Report on web performance trends with new Google Analytics widgets
Visualize your web data in flexible ways using our newly supported Summary, Bar, Line, Pie, and Progress widget types for Google Analytics metrics.

Apply templates to your ad accounts, account groups, or folders quickly
Selecting a reporting template reveals quick configuration options to choose your ideal accounts, account groups, or campaign folders.

Get to the right metrics faster with accompanied network icons
Selecting reporting metrics across search and social ad networks can be daunting—especially with many of the metrics having similar names. We added network icons next to each metric, so you can navigate and choose the right metrics with ease.

We’d Love Your Feedback

What do you think of the new changes? Let us know what we should build next!

Introducing AskAdStage: Slack App for PPC Reporting

Posted by on Jul 19, 2017 in Product Updates, Reporting
Introducing AskAdStage: Slack App for PPC Reporting

With our core mission to “connect marketers to the data they need to analyze, automate, and report on their digital ad campaigns”, many of our latest products have been developed using our Universal Data API.

The API allows developers and analysts to query ad performance data from eight major channel sources (Google AdWords, Bing, Facebook, Instagram, LinkedIn, Twitter Ads, and Google Analytics) and pull it in as one, normalized feed. Sending the data anywhere they want.

We use our own API internally to power new products that help marketers report on and analyze their paid campaign performance trends in interesting ways. Whether that’s allowing users to ask their personal assistant Alexa about current ad spend trends, or granting the ability to pull all their ad data into Google Sheets with our AdStage Add-On.

Today, we’re proud to announce a new member to the reporting family, AskAdStage, a smart bot that allows marketers to report on and pause their ads in Slack.

What’s AskAdStage?

AskAdStage is an AI-powered reporting tool that allows marketers to create paid search and social campaign reports on-the-fly in Slack. Then if desired, take action on performance trends by pausing your campaigns or ad groups/sets within a table view.

AskAdStage is an AI-powered reporting tool that allows marketers to create paid search and social campaign reports on-the-fly in Slack

What Are the Core Features?

Integrate and report across your core ad networks

Set up your account in AdStage, and pull reports across your Google AdWords, Bing, Yahoo! Gemini, Facebook, Instagram, LinkedIn, and Twitter ad campaigns.

Integrate and report across your core ad networks

Pull performance metrics on demand

Create paid social and social reports on-the-go from any Slack supported device (mobile, tablet, or desktop).

Pull performance metrics on demand

Visualize ad performance data with flexible line, bar, and pie charts

Tell AskAdStage your preferred report type, networks, metrics and time range—then receive a report back in seconds. Change your chart type easily with quick action buttons.

Visualize ad performance data with flexible line, bar, and pie charts

Apply advanced filters to hone in on the metrics you care about

Perfect your reporting views with network, campaign type, and status filters. Learn all the possible commands.

Apply advanced filters to hone in on the metrics you care about

Take action on underperforming campaigns or ad creative

View your report, then pause or re-enable a list of campaigns, ad groups/ad sets, or creatives based on performance.

Take action on underperforming campaigns or ad creative

Pull quick campaign performance reports for your team

Add the AskAdStage bot to any team Slack channel, allowing team members to change the chart type, add comments, or pull their own report!

Pull quick campaign performance reports for your team

How to Get Started

Get set up with AskAdStage, the smart ad reporting assistant for Slack, in 4 quick steps:

  1. Ensure you are an AdStage customer or actively trialing the product.
  2. Visit the AskAdStage page or Slack app listing to download the app.
  3. Assign the app a Slack team instance and channel.
  4. AskAdStage to pull a paid campaign report using this format:
    • Chart format (list, bar, line chart) + reporting level (account, campaign, ad group/ad set) + metric you care about (CTR, conversions, CPA, etc.) + time range (ex: last 14 days)
    • Example query:
      • “/askadstage show me a line chart of the top 10 best performing Facebook ad sets by CTR over the last 7 days”

Help Us Get the Word Out

Creating new products takes a lot of dedication and good ole fashioned elbow grease. We’d be grateful if you helped us get the word out! Please find us on ProductHunt and show us some loveour CEO has graciously agreed to respond to every question or user feedback.

What’s New in AdStage: June

Posted by on Jun 20, 2017 in Product Updates
What’s New in AdStage: June

Welcome to the June edition of What’s New in AdStage!

This month we launched our Slack app and made it even easier to get your data in and out of AdStage. Let’s go!👇

Report

Use Google Sheets URL to Quickly Add Data Tables to AdStage Report

We know you have data in Google Sheets that you want to include in your weekly reporting, but don’t want to spend time copying and pasting data.

Now you can simply add a Google Sheets URL to a “Uploaded Table” Report widget and your dashboard will include the performance table from that Sheet. Each time you refresh your dashboard, we’ll grab the latest Sheets data, so you never have to copy and paste that data again.

At AdStage our marketing team wants to keep the broader team aware of the latest leads we collected from conferences we either speak or sponsor. To track these leads we keep a spreadsheet of the new conference leads in a shared spreadsheet. Using this feature, the marketing team is able to automatically update a table in the weekly marketing dashboard, giving everyone more visibility and bird’s eye view of conference engagement. So make sure you come to our booth at the next show and make it into our dashboard!

Want to learn how to get started with Google Sheets URL table uploads? Check out the full product update here!

View and Export Your Account, Campaign, Ad Group/Set, and Ad IDs

Sometimes you need to know the IDs that Google, Facebook, LinkedIn and the other networks have assigned to your accounts, campaigns, ad groups and ads.  Now you can add these IDs as columns in your Report tables making it easy to view, analyze or export your IDs.

AdStage Reporting add account, campaign, ad group, and ad IDs via blog.adstage.io

The Adstage marketing team uses the Ad ID to map conversions from Salesforce to our marketing campaigns. Having the Ad ID in our table exports and Google Sheets (using the AdStage Google Sheets Add-on) makes conversion tracking even easier.

AskAdStage

Instantly Access and Share AdStage Reports in Your Team’s Slack Channel

At AdStage our team loves using Slack. We also know many in-house and agency marketing teams love using it too, which is why we launched AskAdStage! Now you can access your paid search & social performance data right from Slack. You can also take immediate action like pause or enable campaigns, ad groups/sets, and ads on-the-fly without leaving your team’s Slack channel. It’s free to use for all AdStage customers.

At AdStage our team loves using Slack. We also know many in-house and agency marketing teams love using it too, which is why we launched AskAdStage! Now you can access your paid search & social performance data right from Slack. See a campaign you don’t like? Start and stop campaigns right from Slack.

It’s free to use for all AdStage customers. Check out AskAdStage in the Slack Directory!

Wrapping Up

Have questions or feedback about the newest Report features or AskAdStage Slack app? We always love hearing from you! Drop us a line in the comment section below  or email us at support@adstage.io.

P.S. Want to keep up with all the newest feature releases? Read them all here.

 

Focus on Campaign Strategy with Automate Bulk Actions

Posted by on Jun 20, 2017 in Automation, Product Updates
Focus on Campaign Strategy with Automate Bulk Actions

Save Time Optimizing Ad Accounts with Automate Bulk Actions

Managing your ad campaigns individually on each network is time consuming and repetitive. Instead of dedicating resources to analyze campaign performance or refining your ad creative, you’re stuck juggling multiple open tabs to perform the same tedious optimization tasks across all your active campaigns.

Introducing some automation into your ad management workflow is a sure-fire way to avoid wasting time making the same manual across all your ad creative. If you can significantly reduce the amount of time and effort you’re currently spending on tedious optimizations, you’ll be able to re-allocate that time and effort into thinking about strategy, audience targeting, and testing.

What Are Automate Bulk Actions?

Bulk actions allow you to make precise optimization, in mass, across a selected group of desired accounts, campaigns, and ad creative. Make quick, sweeping changes across accounts, campaigns, ad group/ad sets, and ad creative based on the metrics or actions using simple if-then logic to apply changes to your accounts based on the criteria you set.

Bulk Actions help you efficiently optimize your accounts:

  1. Edit bids, budgets, and statuses of any campaign, group/ad set, ad, or keyword across your ad networks all at once.
  2. Gain peace of mind with real-time status email notifications that let you know the Bulk Action task successfully applied your changes.
  3. Save and run common bulk actions across multiple campaigns, ad groups / ad sets, or ad creative at the same time.

What Are Some Common Ways to Use Bulk Actions?

Quick House Cleaning: Pause All Low-Performing Ads

It’s important to run periodic reviews of your campaign’s ad performance and pause the ads performing poorly while increase spend for the ads converting the most leads. Allowing bad ads continue to receive impressions will hinder customer acquisition efforts and result in low quality scores.

Continue refining campaign performance and use Bulk Actions to automate identifying and pausing low-performing ads across all your networks; including Bing, Google AdWords, Facebook, Twitter, and LinkedIn.

Use Bulk Actions to automate identifying and pausing low-performing ads across all your networks.

For example, you may want to pause poor performing ad creative that generated a high average cost per conversion.

Looking at performance over the last 14-days:

  • Spend > $400 AND
  • Conversions > 5
  • Cost per conversion > $200
  • Then pause the ad copy

Pause Ad Creative Automate Bulk Actions via blog.adstage.io

Make Keyword Bid Adjustments in a Flash

Keyword bids directly impact campaign profitability and ultimately your ROI. For example, if you bid too low, you risk missing valuable opportunities to reach potential customers. Other the other hand if you bid too high, you’re also driving up your cost per acquisition and diminishes your returns. Edit your bids according to your desired advertising goals.

Take advantage of great performing keywords, by raising their bids so they can show in higher positions and more often.

Looking at performance over the last 30-days:

  • IF average position is <3 AND
  • IF conversions are > 5
  • IF cost / conversions < $80
  • Then Increase bid by 5%, with a maximum ceiling of $8.00.

Take Advantage of High Performing Keywords Automate Bulk Actions via blog.adstage.io

Health Check for Your Quality Scores

Search marketers interested in increasing ROI have to not only understand, but also improve Quality Scores to optimize PPC campaigns. Quality Score is a grade assigned to your paid search campaigns at the keyword level, by either Bing Ads or Google AdWords. Ad networks prefer relevant ads because they offer searchers a better user experience by displaying only the most relevant results for their search intent.

Low quality score keywords can be costly to your overall account, driving up average cost per click, and inflating cost per conversion averages. Pause poor performing keywords in one sweep with a low quality score bulk optimization.

Looking at keyword performance over the last 14-days:

  • IF Quality Score <5
  • IF average CPC > $1.25
  • IF spend > $200
  • IF cost per conversion > $100
  • Then pause the keyword

Pause Low Performing Keywords Automate Bulk Actions via blog.adstage.io

Putting It All Together

Advertisers are already seeing success with Automate. One large educational organization immediately lowered costs by $18,000 in a 28 day period with one dayparting rule. Other direct advertisers, such as HIRED, have been able to decrease their costs per acquisition by over 30%; while agencies, like Inflow, see an average lift of 20% conversions using automated rules to adjust bids, budgets, and flighting across search and social channels.

Now you can instantly make sweeping changes across all your accounts, campaigns, ad groups / ad sets, ads, and keywords right inside Automate.

Create your first ‘Bulk Action’ in Automate to save time and start focusing on campaign strategy today!

 

 

Automate Bulk Actions CTA via blog.adstage.io

How to Easily Bring All Your Marketing Data into One PPC Report

Posted by on May 30, 2017 in Product Updates, Reporting
How to Easily Bring All Your Marketing Data into One PPC Report

Introducing New Report Table Upload Widget!

View data from your CRM, Marketing Automation apps, BI tools, and billing systems in a single PPC report

Your customers frequent across many different channels, devices, and touchpoints. Understanding how to pull different levers in the buyer’s journey is crucial to driving successful ad campaigns.

Advertising data reveals great insights into performance metrics such as conversions or web actions (such as a form fill). But, analyzing ad metrics in a silo doesn’t reveal how cross-channel campaign performance impacts deeper business metrics such as lead quality, opportunity size, and revenue (sales).

Add Custom Tables to Your PPC Reports

Now you can add custom data tables to your PPC reports for a 360° view of campaign performance. Table uploads give you the flexibility to compare ad performance data with your CRM, marketing automation tools or third party data in one report.

Quickly add any table Excel, csv or Google Sheets to visually present ad performance down the marketing funnel, and better understand campaign impact on ROI. For example, you can include metrics such as email, organic, event, and sales data to round out your ad campaign reports.

Add Custom Tables to Your PPC Reports

Try Manual Upload Tables

How Can Custom Tables Help Your PPC Reporting Workflow?

(1) Measure Return on Ad Spend by Opportunities Closed

  • Drop in your monthly opportunity and revenue reports from Salesforce into your cross-channel reporting views.

(2) Track Top-of-Funnel Conversion Trends

  • Pull a campaign level performance report from your marketing automation system to see the landing pages or content driving the most conversions from your campaigns.

(3) Get a 360º View of Cross-Channel Top Performers

  • Add in metrics from other channels, such as email, event, or organic social performance data.

(4) Add Custom Tables with Google Sheets

How to Get Started with Custom Tables

(1) Select the ‘Table Upload’ widget in any existing or new report dashboard.

How to Get Started with Custom Tables

(2) You can upload your table three ways

  1. Drag csv or xsl file from your computer and drop it in the widget creation flow
  2. Click ‘Upload’ button and choose your csv or xsl file
  3. Paste a shareable Google Sheets link in the provided fieldAdStage Report Custom Table Upload

(3) Click ‘Save’ and you’re all set!

Wrapping Up

Table uploads give you the flexibility to combine ad performance data with your CRM, marketing automation tools or third party data in one report. Take the internal business / customer data you’re already collecting in your marketing automation tools and CRM, and add it alongside your ad performance data for a deeper understanding of impact and ROI.

Go ahead and give AdStage Report Table Upload a try

What’s New in AdStage: May

Posted by on May 18, 2017 in Automation, Product Updates, Reporting
What’s New in AdStage: May

Welcome to the May edition of What’s New in AdStage! We spent the last month building a ton of feature enhancements in Report and Automate.

Let’s take a look at the latest and greatest in Report and Automate below👇.

Report

Bring All Your Marketing Data into One PPC Report

New Table Upload Widget

Take any excel, csv, or google sheets data table you have and upload it directly to Report!

Use Table Upload Widgets to Help You:

(1) Measure Return on Ad Spend by Opportunities Closed

  • Drop in your monthly opportunity and revenue reports from Salesforce into your cross-channel reporting views.

(2) Track Top-of-Funnel Conversion Trends

  • Pull a campaign level performance report from your marketing automation system to see the landing pages or content driving the most conversions from your campaigns.

(3) Get a 360º View of Cross-Channel Top Performers

  • Add in metrics from other channels, such as email, event, or organic social performance data.

(4) Add Custom Tables with Google Sheets

  • Customize your reporting views using Google Sheets to show data from your custom formulas. When uploading a table from Google Sheets, you’ll always have the most recent data – no need to worry about data accuracy problems 🙌 .
  • Get step-by-step help with Google Sheets 👉  How do I upload a Google Sheet into Report?

Save Time Creating Reports with Dashboard Settings

Set Default Data Source at the Dashboard Level

Now you can choose to view data from specific account groups, accounts, folders, campaigns, ad groups, or ads at the dashboard level by setting a ‘Data Source’.

The data source you select in the dashboard settings, will now be the default level for any newly created widget.

Filter Your Performance Data Views Faster

New Widget Creation Layout 

The widget fields now have natural language making it easier to breakdown performance data by any level of your ad account, and uncover deeper KPI insights from your reports.

New Widget Creation Layout Filter Performance Views via blog.adstage.io

Easily Identify Top Performing Networks at a Glance

We Standardized Network Colors!

Now when you create a cross-network widget, you’ll see each network has a standardized color. These network colors will be consistent across all dashboards and reports.

Standard Network Colors AdStage Report via blog.adstage.io

Standard Network Colors AdStage Report via blog.adstage.io

See Your Copy Next to Your Ads in Performance Tables

Add Headline, Image, and Description Columns to Ad Tables

We added the ability to see ad creative next to performance metrics,  so you can diagnose which creatives are working, and what’s not, faster.

Add an ad level table widget to your reports for a side-by-side comparison of winning headline, image, and description combinations.

Automate

Sequence Ads Together to Tell Your Brand Story

New Automate Flighting Feature!

Drum roll please……introducing the latest addition to Automate: Flighting!

Now you can show campaigns, ad groups, and ads in an ordered sequence to reach your target audience at every buying stage (resulting in higher CTRs and conversion rates🤑 ).

Top Direct-Response and Brand Awareness Flighting Strategies

(1) Funnel-Based Storytelling

  • Increase CTR and conversion rates using a specific series of sequenced ads to walk potential customers down the purchase funnel with relevant call-to-actions.
  • For example start with a brand awareness message (Step 1), product information / value proposition message (Step 2), and finally use a targeted CTA to convert potential customers via signup form or make a purchase on product page.

(2) Prime-and-Remind Storytelling

  • Use different ad formats to both “prime” people with the brand’s story using video ads, and “remind” people of the video narrative with display ads.

(3) Progressive Promotions

  • If you are running a promotion with different percentages off per week, you can flight your ads to show accurately and timely.
  • Easily schedule specific times to run your first week 10% Off Promo (Step 1), second week 20% Off Promo (Step 2), and third week 30% Off Promo (Step 3).


Have questions about Flighting? Check out the full product update for Flighting templates and getting started guides.

Let Your Alerts Do the Optimizing for You

Convert Performance Alerts into Optimization Rules with Just One-Click

Now you can easily convert your existing alerts into rules to automate the same actions you’re already taking on your accounts after you receive an email notification.

AdStage Automate Convert Alert into Rule via blog.adstage.io

Automate Convert Alert to Rule AdStage via blog.adstage.io

Your converted rule will have the same conditions as your alert, but now you can specify an optimization condition to apply once the rule is triggered. In other words, you can save yourself a ton of time on performing tedious management tasks.

Common Alert → Rule Use Cases to Save Time & Boost Results

1. Avoid Wasting Spend on High CPA Ad Sets

  • IF Cost Per Result > $100 AND Spend > $250
  • Using Data from Last 30 Days
  • THEN Pause Ad Set
  • Run Every 6 Hours
  • RUN & EMAIL results

2. Pause Low Performing CTR Ads

  • IF Status is Active AND Impressions > 5000 AND CTR < .05%
  • Using Data from Last 7 Days
  • THEN Pause AD
  • Run Every Monday at 10am PST
  • RUN & EMAIL results

3. Maximize Your Daily Budget

  • IF Spend < $15
  • Using Data from Today
  • THEN Increase Bid Amount by 30% with Max. Bid = $10
  • Run Daily @ 2pm PST
  • RUN & EMAIL results

Common Alert → Rule Use Cases to Save Time & Boost Results via blog.adstage.io

Wrapping Up

We always love hearing from you! Let us know what you think about the May product updates in the comments below.

P.S. Want to check out the full product release?

Visit our product updates portal, where we’ll be keeping you up-to-date with the latest and greatest from the AdStage labs!

What’s New in AdStage: March

Posted by on Mar 14, 2017 in Product Updates
What’s New in AdStage: March

Welcome to the March edition of What’s New in AdStage! We released even more enhancements in Report, Automate, and Create & Manage to provide you cleaner management and reporting views across your paid campaigns.

Export automation tasks for a deep dive into performance, monitor quality score with keyword tables, generate cross-network reports for specific Account Groups and Folders, add real-time Facebook metrics to your reporting views, and more!

Let’s take a look at the new releases below👇.

Report

Reveal Top Performing Keywords to Your Reports

Add Keyword Tables, Bar/Line Graphs, Charts, and More!

PPC Keyword Dashboards and Reports via blog.adstage.io

  • Easily monitor quality score, CPC, & conversions with detailed keyword tables
  • Compare total conversions to cost per conversion trends
  • Quickly identify drastic CTR or cost changes to any of your keywords

Add Real-Time Facebook Data to Your Reports

New Real-Time Facebook Native Widgets

We’ve added new Real-Time Report widgets to your dashboard!

PPC Reporting Real-Time Facebook Widgets via blog.adstage.io

Now you have even more flexibility in your reporting views. You can choose to visualize real-time Facebook performance metrics as a line chart, bar chart, table, single metric summary, pie chart, and progress bar.

Use breakout metrics like Frequency, Reach, Device, Region and more to dissect ad performance even further.

PPC Report Facebook Real-Time Ad Groups by Device via blog.adstage.io

P.S. Want to know the difference between Standard and Real-Time Widgets? Check out our Standard Widgets FAQ and Real-Time Widgets FAQ.

Report on Account Group & Folder Performance

Quickly Add Folders and Account Groups Views to Your Reporting

You’ve already grouped your Accounts into Account Groups and organized your campaigns into Folders for cleaner management views (awesome!).

Now you can bring your Account Groups and Folders into Report!

Quick Note: If you haven’t organized your accounts yet, learn how you can get started with grouping campaigns into Folders and using Account Groups.

Add Folders & Account Groups to your Reports to:

  1. Easily Group & Report on Similar Accounts and Campaigns
  • Avoid grueling excel formulas to get clear, visual performance views with campaigns organized by theme, region, or objective.
  1. Quickly Identify Performance Trends Across Account Groups or Campaign Folders
  • View your Account Group or Folder metrics in trend lines, comparison charts, tables, etc.
  1. Highlight Top Performers Within a Specific Folder or Account Group
  • Breakdown your reports by a single Folder or Account Group or add multiple to compare performance.

Get Deeper Insights into Your Highest Performing Ads and Landing Pages

Even More Flexible Filtering Views for Google Analytics

Break down your data into highly segmented performance views, with Google Analytics dimension filters that help you zero-in on the metrics you care about.

Google Analytics Reporting Filter via blog.adstage.io

Filter for specific views to uncover key opportunities:  

  1. Analyze user behavior and website conversions for a specific age group
  2. Identify which ad groups are contributing to your highest converting landing pages by channel
  3. Segment campaigns and landing page goal conversion rates by device type

Automate

Analyze How Your Automations Are Performing

Export a .CSV of All Automated Changes Made to Your Accounts

Easily export your automation Tasks and Task Logs from Alerts, Rules, Bulk Actions, Scheduling, and Rotations as a .CSV file to view the changes that occurred across your accounts.

PPC Automation change log export csv via blog.adstage.io

PPC Automation change log export csv via blog.adstage.io

Fine-Tune LinkedIn Optimizations with Ad Names, Headlines, and More!

Optimize LinkedIn Ads using Ad Name, Headline, and Description Conditions

Now you can use your ads’ name, headline, and description to run optimizations across your LinkedIn Text Ads and Direct Sponsored Content!

Some ways to Automate specific LinkedIn Direct Sponsored Content or Text Ads:

  1. Pause High CPA Ad Creatives

Create a rule to automatically pause high cost per conversion ads using the description text in your creatives.

  • Rule: IF Cost Per Conversion > $130 AND Description contains “15% Off Annual Plans” THEN pause ads.
  1. Uncover Top Performing Ad Variations

Set an alert to reveal the best performing ad variations promoting your new Whitepaper.

  • Alert: If Ad Name contains “LinkedIn Whitepaper” and CTR is above 1.5%, send me an email.
  1. Pause Poor Performing Headlines

Run a one-time Bulk Action to save yourself time pausing hundreds of LinkedIn ads in just one-click.

  • Bulk Action: PAUSE all LinkedIn ads where Ad Headline contains “LinkedIn Ads Bulk Editor”

Automate LinkedIn Direct Sponsored Content Text Ads via blog.adstage.io

Create & Manage

Segment AdWords Campaigns and Ad Groups By Device Type

Device-Specific Bid Adjustments for Mobile, Desktop, and Tablet

AdWords Adjust Device-Specific Bids Mobile Tablet via blog.adstage.io

Set and edit individual bid adjustments at the campaign and ad group level for each device type: mobile, desktop, and tablet. Not only can you can add a positive or negative bid adjustment for each device, but you can also choose to eliminate two device for single device targeting.

Wrapping Up

We always love hearing from you! Let us know what you think about the March product updates in the comments below.

P.S. Want to check out the full product release?

Visit our new release notes portal, where we’ll be keeping you up-to-date with the latest and greatest from the AdStage labs!