We’re kicking off February with some pretty awesome product announcements. We rolled out a simple way to automatically rotate ads based on metrics, make campaign optimizations using custom conversion data, transform ad level data into beautiful reports, and more!
Read on to learn how you can take advantage of all the newest features in Automate and Report to get even more from your paid advertising efforts.
Combat Ad Fatigue or Set Up A Simple Targeting Test
Rotate Campaigns, Ad Set/Ad Groups, and Ads Based on Time or Performance Metrics
We’re very excited to announce the newest Automate feature, Rotations!
Now you can automatically update creative or test ad variations to ensure your creatives don’t get stale.
To get started, simply choose the set of campaigns, ad groups or ads you wish to cycle, then select the conditions you want to trigger the rotation.
Some common ways to use Rotations:
- Keep Creatives Fresh: Rotate your ads every week to save your target audience from seeing too many impressions of the same ad creative.
- Drop Poor Performers: Rotate ads out once they have 30,000 impressions and their CTR has dropped below your target.
- Test Targeting: Rotate between multiple LinkedIn campaigns, Facebook ad sets or Twitter cards to test the impact of using different targeting techniques.
Apply Optimization Rules or Account Alerts in One-Click
Browse and Apply Pre-Built Alerts, Bulk Actions, Rules, Schedules, Rotations and more!
We’ve added a new section to Automate called Templates.
Templates feature a gallery of pre-built email alerts and optimization rules made directly from top advertisers for advertisers which can be edited and applied quickly to your accounts.
Getting Started with Templates
- Click ‘Templates’ tab from the Automate top bar
- Browse the gallery and select the best template
- Preview and/or customize the template to your liking
- Apply it to your selected accounts, campaigns, ad group/sets, or ad creative
Quickly Check Your Automation Conditions in One View
View All of Your Conditions for Alerts, Bulk Actions, Rotations, Rules and Scheduling Together
When viewing your list of Alerts, Bulk Actions, Rotations, Rules and Scheduling, you can now see the conditions for your optimization rules, and the actions that happened across your accounts.
Optimize for Return On Ad Spend (ROAS), Cost Per Value, and Custom Conversion Rate
Apply Changes to Your Campaigns Based on Custom Conversion Metrics
We’ve added support for Facebook, LinkedIn, and AdStage Custom Conversions metrics to Automate, so you can optimize campaigns to your internal business metrics like revenue.
Create optimization rules or alerts based on your own uploaded data such as custom conversion count, value, rate, ROAS or cost per value to drive more revenue.
Some common ways to use Custom Conversions in Automate:
- Monitor KPIs for Acquiring New Leads: Create an ad set alert that fires when Cost Per [Demo Requested] >$50 AND [Demo Requested] > 10.
- Test Ad Creative: Create an ad rotation that rotates when [Webinar Sign-Up] > 20
- Hit the Gas on High Returning Campaigns: Create a rule that raises the campaign budget by $10 up to $100 when the [Purchased Product A] ROAS > 50% AND [Purchased Product A] Spend >$100
- Take Advantage of High Performers: Create an Ad rule that raises the bid by 10% when when the [Trial Sign-Up] Rate is > 10% and [Trial Sign-Up] Impressions >1000
Get to the Exact Data You Care About
Filter By the Campaigns, Ad Set / Ad Groups, and Ads You Want to See
We know how important it is to filter metrics down to the account, campaigns, ad set/ad groups, and ads when reporting on performance. That’s why we added a filter option on a separate tab, so you could drill down into those specific reporting views.
Thanks to user feedback, we realized it would be even more helpful to offer filtering during the initial report widget creation to perfect your views faster.
Group Your Data By Day, Week, or Month to Uncover Performance Trends
Breakdown Your Table Data by Day, Week, or Month
Break out any of your bar/line graphs into performance table which can be segmented further by the day, week or month.
For example, let’s say you have a Spend by Month Summary bar graph, you can now view the campaigns that make up that bar graph with more detailed data available in the tables grouped by day, week, month.
View More Performance Data in Tables
Add More Rows to Tables
To give you more flexibility when diving into your campaigns, we’ve bumped the table row limit from 100 to 2500 rows of data supported today!
Get Real-Time Facebook Data in Your Reports
Real-Time Facebook Native Widgets for Line and Bar Charts
We’ve added two new Real-Time Report widgets to your dashboard!
- Facebook Metrics Line Chart
- Facebook Metrics Bar Chart
Now you can create bar and line charts for your Facebook campaign data using breakout metrics like Frequency, Reach, Device, Region and more.
Real-Time Facebook Metrics Line and Bar Charts allow you to:
- Create bar and line chart widgets using Facebook data like Demographic, Geographic, Placement, Page
- Compare objectives like engagement, video views, CTR, and web conversions by segments like Age and Gender, Country, Device, Placement, etc.
- View campaign reach and frequency by dimension (Gender, Age, Placement, etc.)
- Breakdown all metric trends like clicks, conversions, etc. by dimensions
Where can you find Real-Time Facebook Metrics Line and Bar Charts?
Transform Important Ad Data into Beautiful Reports
Ad Level Charts Available in Report
We now support reporting down to ad level on all charts. Amongst other things, you can chart the progress of your 3 top performance ads in a line or bar chart, then choose a specific ad to measure against a goal, like spend, (in a progress chart), or see how much an ad contributes to their goal (in a pie chart).
New Support for LinkedIn Ad Names (DSC Names)
Name your new creative or import existing LinkedIn Direct Sponsored Content
Recently we added LinkedIn Ad Name support and you can now find the ad names as an available column for LinkedIn tables.
In addition, any charts at the Ad level will show the ad name in the legend(if available). If an ad name is not set or the network does not support ad names, AdStage will use the headline or description of the ad.
Have any questions or feedback about the newest features? We always love hearing from you! Drop us a line in the comment section below or email us at email@example.com.
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San Francisco, CA — January 19, 2017 — AdStage — a cross-channel advertising suite for marketers and agencies, which enables users to automate and report on search and social ad campaigns from a single place — has launched version two of their platform and support for an open data API. These innovations provide marketers clarity into their cross-channel performance data that, to date, has not been available in the ad tech market.
Unveiling AdStage V2
Capitalizing on the momentum of 2016, in which AdStage released two flagship products, Report and Automate (see “Statistics and Availability” below), the company introduces significant updates in AdStage V2, including the technology necessary to achieve their next goal:
Expanding beyond integrations with Google AdWords, Facebook, LinkedIn, Twitter and Bing to include advertising sources like Snapchat, Pinterest, and DoubleClick, and relevant sales and marketing data sources like Salesforce and HubSpot.
“Imagine automatically generating cross-channel reports that show not just ad click performance data but also pull in lead data from your systems of record like HubSpot or Salesforce,” says AdStage CEO Sahil Jain. “Imagine, then, not simply pausing or editing the budget of a campaign based on the clickthrough rate or conversion rate but automating the management of your campaigns and creatives based on the actual lifetime value of customers pulled from a customer relationship management or marketing automation system. AdStage V2 lays the technological foundation to make this possible.”
Introducing the Universal Data API
Over the past 4.5 years, the AdStage team has been creating the infrastructure to integrate all of the major pay-per-click ad channels and data sources in a central, normalized view. Today, they announce the release of their Universal Data API — allowing advertisers to use this infrastructure to import custom data from their business intelligence tools, CRMs, and marketing automation systems to better inform ad campaign effectiveness and optimization down to realized revenue.
“Leveraging the AdStage API has brought additional insights and benefits to an already powerful tool, “says Paul Severts, Sr. Digital Marketing Manager at DOMO and longtime AdStage user. “It’s saved us a lot of time and effort as we’ve been able to automate more of our internal reporting and get access to LinkedIn ad data via API.”
“The applications of the Universal Data API are expansive and, while we’re ecstatic that we can empower users to ship or ingest deep cross-channel ad data into other tools, services, and systems, we’re even more excited to see how the API is used to go beyond those core applications,” says Sahil Jain. “For example, in one weekend, an engineer at AdStage built an Amazon Alexa Skill, Slackbot and Google Docs App that read out ad campaign performance and reports. With the rise of data accessibility, AI systems, and integrations, this flexible API can serve endless current and future marketer needs.”
Statistics and Availability
In 2016, AdStage saw over $309MM advertising spend in the platform across channels, as well as the release of its two headline products, Automate and Report. Since its release in February 2016, Automate has seen over two million rule-based optimization changes automatically generated for marketers through the system, saving users over 144 weeks in full-time man hours. And, since its release in July 2016, Report has seen over 1,300 unique users creating over 2,000 dashboards. To learn more and sign up for a free 14-day trial, visit www.adstage.io.
AdStage is a powerful cross-channel advertising platform that enables digital marketers and agencies to manage, optimize, report and automate across all their paid search and social campaigns from one easy-to-use dashboard. With direct API integrations across AdWords, Bing, Facebook, Instagram, Twitter and LinkedIn, the platform helps advertisers improve ad performance, save time, and make informed decisions on how to optimize for campaign ROAS. AdStage suite powers the marketing campaigns of companies like Moz, Apttus, New Relic, Universal McCann, and King Content.
Learn more about AdStage at: www.adstage.io
Follow us on Twitter at www.twitter.com/adstage
Follow us on LinkedIn at www.linkedin.com/company/adstage
Like us on Facebook at www.facebook.com/getadstage
Follow our blog at blog.adstage.io
Director of Marketing
The holidays can be a hectic time of year. Companies tend to slow down close to the holidays, trading in meetings and spreadsheets for secret santa meetups and eggnog, but not here at AdStage.
Even with holiday spirit in full swing, we still managed to ship features that will help you increase ad performance, better utilize campaign budgets, and make sweeping optimizations easily.
We’re ringing in the new year in a big way. Read on to learn about what’s new; including Ad Rotation Alpha, Twitter “Unpromote”, two metric comparison line graph and bar chart, custom metrics, and Facebook custom conversions.
Fight Ad Fatigue with Rotations [Alpha]!
We’re very excited to announce the newest Automate feature, Rotations [Alpha]! This is the first of three features that we will be bundled in the Ad Testing Suite: Rotations, Ad Testing (multivariate testing), and Flighting.
Use Rotations to schedule when to show sets of campaigns, ad sets / ad groups, or ads based on a time duration or performance metric. Once your sequence completes or starts a “rotation”, you’ll get an email notification sent straight to your inbox.
For example, cycle through new groups of Facebook ad creative every two weeks to alleviate your target audience from seeing too many impressions of the same ad creative.
Schedule Your Campaigns to Show During the Times Your Want
Now you can easily choose ‘Weekdays Only (Mon – Fri)’, ‘Weekends Only (Sat – Sun)’, or Everyday when creating a schedule for campaigns and ad creative. Or quickly set up day parting by hour, so you only show campaigns during peak performance hours during a given day.
“Unpromote” or Pause Twitter Ads
Many AdStage customers today rely on Automate Rules to automatically pause underperforming ad creative across their search and social campaigns.
Twitter Ads are unique because unlike other social ad networks, like LinkedIn or Facebook, advertisers can’t pause a sponsored tweet or card, instead they can “unpromote” Twitter ads within their campaign or ad set.
To better accommodate our Twitter advertisers, we now offer a way to pause or “unpromote” poor performing ads based on the metrics you care about.
How to “unpromote” your Twitter ads:
- Select the Ad Level
- Select Twitter Network
- Set your IF condition.
- This is where you select the performance threshold that will pause your Twitter ads.
- Select ‘Unpromote’ as your THEN condition
Note: After a Promoted Tweet is paused, all account data is stored in AdStage including: ad, ad group, and campaign. On the Twitter ad network side, you shouldn’t see any Tweet/Ad level metrics.
Quickly Tidy Up Your Account with More Historical Performance Data
Automate Bulk Actions was specifically designed to help you quickly optimize or update campaigns, ad groups / ad sets, keywords, or ad creative all at once.
Some of our most active customers have requested the ability to quickly apply more flexible date range options to analyze and optimize their account, campaigns, and ads automatically.
You asked, we listened!
Now from the IF condition date selector in any of the Automate Task Types, you can choose from 6 additional lookback windows.
Optimize to What Matters with Custom Conversion Data
Create a unified Report you can easily share, markup, annotate, and customize with the conversion data you’re already collecting in other marketing tools. Get a full view of the ads driving the most value, down to actual revenue and return on ad spend.
Now you can easily track and report on the number of custom conversions that resulted from a particular campaign, ad group/ad set, or ad within the same widget.
Use the AdStage Universal Data API to upload data from your CRM, Marketing Automation systems, apps, BI tools, and billing systems.
For example, an ecommerce site may want to track which ads lead to the highest spend in online orders for the least amount of dollars put in. By tracking return on ad spend (ROAS) as a conversion event or action, this customer may discover that ad copy with ‘Free Shipping’ result in the most conversions.
We are currently developing an easier way to upload your CRM and offline conversion information using a .CSV file.
Compare Two Metrics to Zero-In on Performance Trends
When reporting on a lot of key metrics, it’s meaningful and useful to see metrics plotted over time and compare performance trends.
Perfect your reporting views by comparing the performance trends of two metrics on any line graph table. For example, if you wanted to gauge a campaign’s effectiveness, you can choose to view number of impressions compared to the number of clicks for that given time period.
How to generate a metric comparison view:
- Select line graph widget
- Click the metric drop-down menus above the chart
- Choose the two metrics you want to compare
Facebook Custom Conversions Now Supported
Facebook-heavy marketers can view the number of conversions that result from an account, campaign, ad set, or ad and compare performance alongside other metrics.
Generate tables, bar charts, summaries, line charts, pie charts, and progress widgets to get a more granular performance report using Facebook Custom Conversions.
Adding your existing Facebook custom conversion is as simple as a selecting the desired metric within ‘Field’ while editing or creating your widget.
Have any questions or feedback about any of these features? We always love hearing from you! Drop us a line in the comment section below or email us at firstname.lastname@example.org.
P.S. Want to check out the full product release?
Visit our release notes portal, where we’ll be keeping you up-to-date with the latest and greatest from the AdStage labs!