August has been a big month for us at AdStage! We announced our Series A funding, grew our team and added two major features to the product.
$6.3M in New Funding
We’ve just raised $6.25 million from Verizon Ventures, Digital Garage and many other great investors. With nearly $9 million in total funding, we’re committed to revolutionizing the way you manage your ad campaigns. Read the press coverage.
Upgraded Conversion Tracking
You can now add AdStage conversion tracking to your existing campaigns. The process is incredibly simple and configures your tracking URLs at your command. Try it out.
Reporting just got easier.
We’ve just launched the brand new Report Center in AdStage to make creating reports for Google AdWords, Bing Ads, Facebook Ads & LinkedIn Ads even easier.
You can choose from a number of pre-built report templates or create a custom report with the rows and columns you care about most. You can even schedule recurring reports to be delivered right to your inbox. Log in to check out the new Report Center or sign up for AdStage for access.
Browse dozens of pre-built reports from the new Report Gallery.
Use real-time search and filters to find the right report, right away.
Create custom reports with the exact data you need.
Schedule recurring reports to be emailed to you or your colleagues.
Modify, duplicate and delete your scheduled reports easily.
We’re actively working on even more features for the new Report Center. What else would you like to see? Let us know in the comments below.
We’ve had a lot of big news in the past few weeks so here’s a quick status update:
- In the first 4 weeks of invites, we imported over 8,600 active campaigns.
- We’ve raised another $1 million to grow the team and invest in the platform.
- We’ve announced an API to integrate great 3rd-party apps into AdStage.
- We’ve integrated four new apps, including our top-requested Ad Scrambler which you can see in action here.
If you’re one of the thousands of businesses still waiting for your invite to AdStage, rest assured that getting you invited is our top priority. We’re working hard to scale up our systems to invite you as soon as possible. Please don’t hesitate to reach out if you have any questions.
Thanks for being part of our beta!
Director of Marketing & Product
New apps available in AdStage
The Ad Scrambler app is the easiest way to generate dozens of ad copy variations quickly (see video). Simply provide multiple headlines and descriptions, along with any other aspect of the ad, and the ad scrambler will mix and match them to generate multiple ad variations for your campaign. Populating campaigns with top-performing creatives has never been easier. Try it now.
The Unbounce app is a powerful drag & drop landing page builder that lets you create pages without any help from a technical team. Simply put your ideas into a new landing page variation, click “publish” and your test is live and collecting real-time data. Get 50% off Unbounce for 3 months following your free trial. Try it now.
The Wordtracker app let’s you discover hundreds of relevant keywords for your search campaigns and see how well they will perform with estimates provided by Wordtracker. The Keywords Tool can also help you discover interests and categories to target on Facebook as well as groups to target on LinkedIn. Try it now.
The Optimizely app is a website optimization solution that will let you make dynamic changes to your site, test variations with live traffic, gather immediate results and start achieving goals. After inserting a single line of code into your HTML, you have instant testing capability, and any variation you create can be live to your visitors within minutes. Try it now.
How does a small business new to online advertising take the first step?
A common place to start is with a campaign on Google AdWords, and this makes a lot of sense. Google is the most visited destination on the web and paid search advertising lets businesses reach an audience that is explicitly looking for information, products, and services.
Setting up an AdWords campaign is comprised of a few main tasks – creating your ads, including your relevant audience with targeting, adding keywords and keyword bidding, and setting your campaign schedule and budget. I went over this process in a post a while back, which you can read it here. The bottom line is that for a new advertiser, this isn’t the easiest process.
If the advertiser wants to test another network, it would be nice to avoid recreating everything they have already built and spent time on for their AdWords campaigns. It would be much faster to import their campaigns into another large ad network like Microsoft’s Bing Ads.
Luckily, this feature exists and it’s called “Import From Google AdWords”. Using the Bing import tool is easy enough.
Start by clicking on “Import From Google AdWords”:
Once you’re on the importing page, you can see the various steps needed to complete the import from AdWords. After you’ve filled in your account AdWords account information so Bing can fetch your data, you’ll see your active AdWords campaigns to choose from (you can also click the checkbox to also see your paused campaigns).
Check the campaign(s) you want to import:
Now that you’ve selected your campaign, the next step is to select exactly what you want to import and how the data will be brought into Bing Ads. This includes importing a completely new campaign that’s never been imported to Bing Ads, or you can import changes made to an AdWords campaign that you’ve already imported to Bing Ads.
Select the options from your AdWords campaign that you want to import:
Click Import, and you’ll either see errors that need fixing or a summary of your import.
If there were any errors during the import, you’ll see them here. Included are errors and warnings for campaigns, ad groups, ads, keywords, and ad extensions. If you’re importing a campaign that is completely new to your Bing Ads account, there shouldn’t be any errors. If there is an error (ie. your keyword is a duplicate), you’ll need to fix the error in your AdWords campaign, and start the import process over again.
A successfully importing campaign’s summary tells you the new, updated, and skipped features from the campaign so you have a good idea of what’s been imported into your Bing Ads account. Your campaign will be up and running on Bing!
That’s the best way to quickly bring your AdWords campaign into Bing Ads, but as we’re seeing, many advertisers are trying other networks and mediums like Facebook and LinkedIn to reach a large audience in different contexts (ie. search, and now social as well)
If you want to launch campaigns quickly and easily across multiple networks like AdWords, Bing Ads, Facebook, and LinkedIn from one place, you can check out the AdStage Platform. We help you get campaigns running quickly and we give you tools like our recommendations and insights to make sure you’re building the best possible ad campaign to reach and convert the customers you’re looking for.
Sign up here today!