AdStage Secures $2 Million in Funding From Verizon Ventures to Double Down on Its MarTech Platform

Posted by on Sep 19, 2016 in Press Releases, Search, Social
AdStage Secures $2 Million in Funding From Verizon Ventures to Double Down on Its MarTech Platform

AdStage looks to simplify the complex technology needs of marketers with its centralized platform.

SAN FRANCISCO — September 19, 2016 — AdStage Inc., the only cross-channel advertising suite for marketers and agencies who want to create, manage, and optimize search and social campaigns from a single platform, announced it has secured an additional $2 million in funding from Verizon Ventures, the lead investor of their Series A round. AdStage’s customer base currently manages over 18,000 advertising accounts and $100MM in quarterly ad spend through its suite of products.

The latest injection of funding enables AdStage to invest in its vision to connect digital marketers with their disparate systems and workflows by consolidating the process into one platform. This includes developing solutions that allow marketers to easily analyze pay-per-click performance across channels, automate daily campaign tasks, and integrate their existing tools.

“Our vision has always been to unite the various paid channels where the digital marketer or Head of Demand Generation is at the apex of revenue operations,” said Sahil Jain, CEO of AdStage. “As marketing technology evolves, this individual requires the tools that not only unite the paid channels, but collaborates with the complementary business units to drive customer acquisition.”

Aligned with their mission to create a platform that supports the increasing demands of cross-channel campaigns, AdStage bolstered its suite of solutions with the release of two new product lines, Automate and Report. Automate allows marketers to place otherwise tedious campaign tasks on autopilot for continual monitoring and optimization of their ad campaigns. Since its release in late February, the product now supports over 2,000+ daily user-defined optimization rules. Report offers a customizable reporting solution that eliminates the need to prep and pull data from different marketing channels into a spreadsheet. Since its beta debut in July, AdStage customers have used real-time dynamic reporting views to generate over 1,000 reports.

“Constantly testing different marketing channels and messages with a unified dashboard to better compare, understand and monitor how campaigns are performing is crucial for brands to remain relevant and competitive,” said Mark Smith, Executive Director at Verizon Ventures. “AdStage’s platform delivers an easy to use yet comprehensive solution that benefits the digital marketer. We look forward to their continued growth.”

The new funding will be used to accelerate team growth and product development against the connected platform vision, as the technological needs of digital marketers becomes more complex and fragmented.

“The rise of the CMO, demand generation manager and marketing operations have ushered in new tools and technologies to bring business units together,” said Jain. “These solutions now enable organizations to effectively share their data in programmatic ways for sophisticated execution and analysis of campaigns in an omni-channel world.”

Learn more about AdStage at www.adstage.io/

Follow us on Twitter at www.twitter.com/adstage

Follow us on LinkedIn at www.linkedin.com/company/adstage  

Like us on Facebook at www.facebook.com/getadstage

Follow our blog at blog.adstage.io

About AdStage

AdStage is a powerful cross-channel advertising platform that enables digital marketers and agencies to manage, optimize, report and automate across all their paid search and social campaigns from one easy-to-use dashboard. With direct API integrations across AdWords, Bing, Facebook, Instagram, Twitter and LinkedIn, the platform helps advertisers improve ad performance, save time, and make informed decisions on how to optimize for campaign ROAS. AdStage suite powers the marketing campaigns of companies like Moz, New Relic, Universal McCann, and King Content.

Learn more about AdStage at: www.adstage.io.

Contacts

Michael McEuen

Director of Marketing

AdStage, Inc.

michael@adstage.io

(480) 241-9877

New AdWords Cross-Device Reports: 3 Things You Need to Know

Posted by on Sep 9, 2016 in Advertising, Reporting, Search
New AdWords Cross-Device Reports: 3 Things You Need to Know

How to Boost ROI with New AdWords Cross-Device Attribution Reports

Over the past decade, the rise of mobile usage has made it extremely difficult to track customers as they switch from one device to another. Even more challenging for today’s digital marketer is analyzing which channels are producing the highest results and how to attribute value to each of the channels a user passed through before converting.  New AdWords Cross-Device Attribution Reports

In an effort to help advertisers measure a consumer’s path to conversion, Google recently released new AdWords cross-device attribution reports. On average, consumers own anywhere from two to five devices, including their mobile phone, desktop, and possible tablet or television. A recent study from March 2016, conducted by Google and Ipsos Connect, showed that 60% of consumers start the purchase process on device and complete it on another. The path to conversion is more complex than ever and anything but linear.

In the past, the traditional marketing funnel was simple and clear: awareness, consideration, purchase. However, with the rapid adoption of mobile tablets and devices, it’s becoming increasingly difficult for marketers and advertisers to measure the impact of their online advertising campaigns. It’s not as simple as a user search, user click, and a user conversion on the same device. The AdWords cross-device attribution reports use device conversion data that now shows device influence throughout conversion paths.

The three AdWords cross-device attribution reports that are now available include:

  • Devices: showing the cross-device activity happening in your AdWords account
  • Assisting Devices: showing what device types assisted conversions on other devices
  • Device Paths: showing the top conversion paths for customers using more than one device to convert

Each of these reports can be found in AdWords in the Tools tab under Attribution as shown in the below screenshot:

New Adwords Cross-Device Reports

 

For savvy advertisers that are obsessive about measurement, these benchmarks come in handy in a few different ways:

Using Different Attribution Models Other Than Last Click

There are 7 main attribution models that you can use for conversion tracking:

  1. Last Click Attribution Model
  2. First Click Attribution Model
  3. Linear Attribution Model
  4. Time Decay Attribution Model
  5. Position-Based Attribution Model
  6. Last Non-Direct Attribution Model
  7. Custom or Algorithmic Attribution Model

With the new AdWords Devices Report, you’re able to quickly identify how customers use different devices on their conversion path and better serve particular ads to your audience based on the cross-device activity.  

For Example:

If you notice a conversion trend across different devices, you may want to use adjust your attribution model to boost a exposure for an ad that was displayed on a mobile, but converted on a tablet.

When choosing a new attribution model be sure to account for cross-device behavior because, unlike the traditional last click attribution model, credit will be assigned across the conversion path. 

Quick Note: AdWords Device Report only includes conversions that had multiple device touch points. 

Updating Your Bid Adjustments for Different Devices

The new Assisting Devices report shows the number of last click conversions and click-assisted conversions broken down by each type of device. With the new Assist Ratio metrics, you can see how many conversions were assisted by impressions or clicks on that particular device compared to the number of actual conversions.

For Example:

Let’s say your Mobile Assist Ratio for a campaign is 2.20, this means for every conversion that is reported from a mobile device, 2.20 conversions on other devices were assisted by mobile impressions or clicks.

This information can help inform your mobile bid adjustment strategy. Going with the same example, if you notice mobile is assisting conversions on other devices by 2.2x, and your tablet assist ratio is only assisting conversions on other devices by 0.25x, you may want to lower your tablet bid adjustments and increase your mobile bid adjustments to maximize value from your mobile ad impressions.

Optimizing Your mobile Strategy

Let’s say you’re analyzing the top conversion path and discover mobile is driving more assists than actual conversions. If that’s the case, you can optimize your mobile campaign strategy to be more educational rather than transactional. Your ad can highlight copy such as ‘Learn More’, as opposed to ‘Buy Now’ or ‘Sign Up Now’. Additionally, the mobile landing page can be optimized to show the most important benefits of your product at the top, rather than the call-to-action of sign up now. For B2B companies, this may occur quite often, as your prospects may hear about your products or services at a conference, conduct a mobile search while they’re on the go, and convert later when they are back in their office on their laptop.

As with any attribution reporting, it’s important to consider how you want to measure conversions and apply credit to each device and ad channel. You can use the Google Analytics Model Comparison Tool to compare the results of up to three different types of attribution models to ensure that the attribution model you’re using reflects your advertising goals and business models.

 

Everything You Need to Know About LinkedIn Conversion Tracking

Posted by on Sep 8, 2016 in Advertising, Search, Social
Everything You Need to Know About LinkedIn Conversion Tracking

What is LinkedIn Conversion Tracking?

It’s the moment every B2B advertiser has been waiting for… LinkedIn just announced Conversion Tracking for Sponsored Content and Text Ads. Arguably the biggest release to their advertising product since Sponsored Content, now marketers can better understand which campaigns, ads, and audience segments result in a desired web action, such as a form fill.

LinkedIn Conversion Tracking is built directly within Campaign Manager to give marketers the ability to measure the number of leads, sign-ups, content downloads, purchases, and other key web actions that resulted from their Sponsored Content and Text Ads campaigns.

Getting LinkedIn Conversion Tracking setup and running across your campaigns is easy. In this post we’ll cover everything you need to know about LinkedIn Conversion Tracking, along with a step-by-step guide to getting started.

How do I get started with LinkedIn Conversion Tracking?

Configure Your LinkedIn Insight Tag

The LinkedIn Insight Tag is a piece of JavaScript code that you can add to your website to better understand how visitors from Sponsored Content and Text Ads are interacting with your pages. After you configure and install the Insight Tag, LinkedIn will provide insights and in-depth reporting about your audience and campaign analytics.

Add LinkedIn Insight Tag JavaScript to Your Website

  1. In LinkedIn, go to your Campaign Manager page and select your Account
  2. Select Conversion Tracking 
  3. Insert the Domain you want to start tracking specific user actions after they click or view your LinkedIn ad. Add Domain LinkedIn Conversion Tracking
  4. Copy the Insight Tag JavaScript LinkedIn Conversion Tracking JavaScript via AdStage Blog
  5. Add the JavaScript code to every page on your domain. Make sure this tag is before the end of the global footer.
  6. Log in to LinkedIn Campaign Manager and navigate to the Conversion Tracking page on the upper right side of the page to check the installation status (verified/unverified).
  7. After you’ve implemented the LinkedIn Insight Tag on every page of your domain. Click ‘Next’
  8. Now you’re going to name your first Conversion Action
    • This should correspond to the action on your website that you want to track. For example: “Whitepaper #3 download”, “Event Registration”, “Trial Sign Up”.
  9. Select Conversion Type
    • The Conversion Type acts as a label that allows LinkedIn to optimize campaign performance based on the label you choose for your Conversion Action.
    • Add to Cart  
    • Download
    • Install
    • Lead
    • Purchase
    • Sign Up
    • Other
  10. Optional: Add a value to measure the ROI of your campaign. – For most advertisers, the conversion ‘value’ is how much they’re willing to pay for a lead or a similar type of conversion.
  11. Use Starts with or Exact to define which URL or set of pages should define an action  
    • Enter the full URL of the destination page where you want to count a visit as a conversion event; for example, the ‘Thank You’ page someone sees after submitting a form.
    • Exclude ‘http’ or ‘https’. Only include ‘www’ if ‘www’ appears in your URL as visitors would see it when they come to your page.
    • Exact: Use this if you have a static website URL. LinkedIn will only register a conversion if the member visits the exact URL you entered. Example: www.adstage.io/thank-you 
    • Starts with: Use this if you have dynamic parameters at the end of your page. LinkedIn will register a conversion if the member visits any site starting with the URL you entered. Example: Track all pages that start with “contentdownload”
  12. Click Finish.

Create New Conversion Action LinkedIn Ads via blog.adstage.io

 

Apply LinkedIn Insight Tag with Google Tag Manager

Many digital marketers use Google Tag Manager to easily implement multiple pixels across their website and accurately track user behavior. Here’s how you can easily install the LinkedIn Insight Tag in your Google Tag Manager account.

  1. In LinkedIn, go to your Campaign Manager page and select your Account
  2. Select Conversion Tracking 
  3. Insert the Domain you want to start tracking specific user actions after they click or view your LinkedIn ad. 
  4. Copy the linkedin_data_partner_id number in quotations “”linkedin insight tag partner id via blog.adstage.io
  5. Next, open your Google Tag Manager
  6. Select your website’s container, then click Add a new tag
  7. Name your tag something you’ll be able to easily recognize. For example:  LinkedIn Insight Tag
  8. Click the Tag Configuration box and select Tag Type
  9. In the Choose Tag Type list, select LinkedIn Insight
  10. Paste the partner id copied from LinkedIn in the Partner ID field
  11. Click the Triggering box and choose All Pages.
  12. Click SaveLinkedIn Conversion Tracking Google Tag Manager Insight Tag via AdStage Blog
  13. Click Publish

How Do I Create a New Conversion Action?

In order to start using LinkedIn Conversion Tracking, you’ll need to create a Conversion Action, this tells LinkedIn what page of the domain and specific desired action you want to track after a user clicks on your Sponsored Content or Text Ad.

A Conversion Action is a crucial step in the funnel a user would complete such as visits, sign ups or downloads that you want to track. When creating a new Conversion Action you’ll select the Type of Conversion, Value, Website, and URL.

This will resemble the steps we covered above, when you created your first Conversion Action with a couple of differences in the first 2 steps. Remember LinkedIn uses the information provided in the Conversion Action to track desired user actions on specific domains (and corresponding pages) and then optimizes your ad based on the Conversion Type (Purchase, Download, Add to Cart, etc) to capture only the most important data.

  1. From your Campaign Manager page, select Conversion Tracking LinkedIn Conversion Tracking Button via AdStage Blog
  2. Select Create New Conversion Create New Conversion LinkedIn Tracking Blog AdStage
  3. Name your Conversion Action – This should correspond to the action on your website that you want to track. For example: “Whitepaper #3 download”, “Event Registration”, “Trial Sign Up”.
  4. Select Conversion Type
  5. Optional: Add a value to measure the ROI of your campaign. 
  6. Use the drop down to select the Domain you’d like to this action to be applied to.
  7. Use Starts with or Exact to define which URL or set of pages should define an action  
  8. Click SaveLinkedIn Conversion Tracking Action via blog.adstage.io

Now you can add the Conversion Action to an existing or new campaign.

Apply LinkedIn Conversion Tracking to Your Campaigns

After you’ve created a Conversion Action, you need to associate it with the desired Sponsored Content or Text Ad campaign(s), so you can start collecting metrics and optimizing budget according to campaign performance.

It’s extremely important you apply the Conversion Action to your campaign(s). Otherwise, you will not be able to collect key metrics like LinkedIn advertising ROI (return on investment), conversion count, cost-per-conversion, conversion rate, etc.

Add Conversion Action to Existing Campaign

  1. Log In to Campaign Manager
  2. Click the Account and Campaign you’d like to add Conversion Action(s) to.
  3. Click settings (gear icon), located next to your Campaign name and select Select Conversions Select Conversions LinkedIn Conversion Tracking
  4. Check the boxes next to all the Conversion Actions you want to apply to your campaign. Apply LinkedIn Conversion Tracking to Campaigns AdStage Blog
  5. Click Apply

Add Conversion Action to New Campaign

  1. Create new campaign
  2. Click Select Conversions
  3. Check the boxes next to all the Conversion Actions you want to apply to your campaign.Create New LinkedIn Conversion Tracking Campaign via Blog AdStage

Apply LinkedIn Conversion Tracking to Campaigns AdStage Blog

How to Optimize Campaigns with LinkedIn Conversion Tracking: Reporting and Metrics

Since you assign different conversion types at the campaign or account level in Campaign Manager, you can easily view all the active Conversion Actions you’ve applied down to the ad creative layer.

Use the Conversion tab on the Account or Campaign level to understand your conversion performance using the following metrics:

LinkedIn Conversion Tracking Metrics via AdStage Blog

The metrics on the Conversion tab update on a recurring 4 to 24 hour basis. LinkedIn uses a 30-day lookback window, meaning any post-click conversion or view-through conversion a user completes within 30 days will be recorded. LinkedIn Conversion Tracking Campaign Report via blog.adstage.io

Pro Tip: LinkedIn records a single conversion for each conversion action in your campaign. For example, if a user converts multiple times within the 30-day window, LinkedIn will attribute the most recent ad click or view from that user.

The only exceptions to this rule is if you choose the Purchase or Add to Cart conversion type which will allows for counting multiple e-commerce actions within a 30-day window.

What Can I Do with LI Conversion Tracking?

LinkedIn advertising offers marketers an unparalleled opportunity to reach a global audience of 450 million professionals. A highly requested feature from expert LinkedIn advertisers, conversion tracking collects valuable information about specific audience segments and campaign performance. Now there’s a simple way to determine which LinkedIn ads are generating quality leads, acquiring new customers, and increasing brand engagement.

Here are just some of the ways marketers can benefit from LinkedIn Conversion Tracking:

  1. Understand which creative (Direct Sponsored Content or Text Ads) is performing the best amongst your target audience
  1. Understand which audience targeting is generating the best cost per conversion and total conversions
  1. Track visitor behavior, after the click through, on your web pages.
  1. Understand the percentage of visitors that are taking your desired web action (such as filling out a form) and track it back to the campaign and ad level.

Ready to Give LinkedIn Conversion Tracking a Try?

Use this guide to super charge your Sponsored Content and Text Ads with LinkedIn Conversion Tracking. Be sure to let us know if you have any questions or comments about getting started with LinkedIn’s new conversion tracking!

P.S. we love hearing from our readers, don’t be shy! Share your thoughts in the comment section below 👇

Top 5 Ways To Use The New AdWords Device Bidding

Posted by on Aug 30, 2016 in Advertising, Search
Top 5 Ways To Use The New AdWords Device Bidding

How to improve your campaigns with Google’s new AdWords device bidding feature

Learn how the new AdWords device bidding tools can help you improve your conversion rate across different devices.

1. Make a base bid

Set a base bid and bid adjustments of -100 percent to +900 percent on one or more devices. You won’t have to make the same bid for multiple devices, which means you’ll have more flexibility over how you target your ads.

2. Launch separate campaigns

Customise your bids to the devices that your customers use the most. For example, if your market spends more time browsing products and services from a tablet device than a desktop or mobile, a tablet-optimised bid campaign will enable you to tap into this market and become more competitive. While a tablet-optimised or mobile-optimised campaign can help increase your ROI from those specific devices, it’s still important to make sure you have separate campaigns that effectively target all of your customers, whatever the device they use to find your products and services.

3. Identify weaknesses in your current campaign

By separating your campaigns to different devices, you’ll be able to identify any weaknesses. Were you expecting more customers to be visiting your website from a desktop? Is your mobile and tablet performance below your competitors? Whatever is working in your current campaign, integrate it into your new campaigns. Make sure you have a high Quality Score, as this will mean your campaigns have been Google-approved and will likely achieve higher rankings within the search results. A good PPC manager will be able to optmise your campaign to acheive these goals.

4. Enjoy greater control of your campaigns

When Google announced its Enhanced Campaigns a few years ago, it restricted the extent to which advertisers could customise their bids, because all desktop and tablet ads had to be grouped. So, for example, if your customers were more likely to find your products and services via a tablet than a desktop, you would have been disadvantaged. That’s because you wouldn’t have been able to optimise your ads to the device that your audience were most likely to use. This is how you create a responsive website – using HTML and CSS to ensure your content is correctly formatted for different devices. Fortunately, with tablet-optimised bidding you’ll be able to bid to an audience that is more likely to use this device. According to Laura Collins, the PPC Team Leader of the UK media agency and Merkle company Periscopix, it is estimated that tablets are more likely to be used for watching television and other entertainment, rather than work

5. Make the most of mobile

People spend more time browsing products and services online via their mobile than any other devices. That’s according to research from Google in 2015, which revealed that in the U.S, Japan and eight other countries, more Google searches were made via a mobile device than a computer. Google did not reveal the name of the other countries at the time, although it would be unsurprising if this included countries with the highest level of smartphone penetration, such as Australia, the U.K and Spain.

Want to learn more about AdWords bid adjustments? Check out their best practices here.

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What You Need to Know About AdWords Expanded Text Ads

Posted by on Aug 23, 2016 in PPC News, Search
What You Need to Know About AdWords Expanded Text Ads

What You Need to Know About AdWords Expanded Text Ads

Google announced a big change to AdWords back in May and in July the official rollout felt like Christmas came early. For years, every digital advertiser lived by the 25-35-35 character mantra and agonized over fitting brand message into those stringent limits when launching AdWords ad campaigns. The next generation of advertisers will eat, sleep, and breathe the 30-30-80 character rule.

One month after Google’s the expanded text ads announcement we’re looking at what these major changes mean, how to get the most bang for your buck, and what advertisers need to know to migrate from standard text ads to expanded text ads. As of October 26, 2016 advertisers will no longer be able to create or upload standard text ads.

[Update: September 13, 2016] Google announced the expanded text ad format deadline has been moved back. Advertisers now have until January 31, 2017 to make the transition to expanded text ads (instead of the original date of October 26, 2016). 

Here’s what you need to avoid costly AdWords campaign mistakes and how to leverage this new ad format.

What are Expanded Text Ads (ETAs)?

Expanded text ads offer 47% more space for your ad copy with two 30 character headlines and an 80 character description. Like Standard text ads, ETAs are available on the Google Search Network and Google Display Network. Both automatic and manual ad extensions are fully compatible with the expanded text ad format.

Google designed ETAs to accommodate the seismic shift in how consumers are now interacting with brands across multiple devices. ETAs will display across desktop and mobile devices AND automatically adjust the format according to the user’s screen size.

New AdWords Expanded Text Ads Interface via reunion marketing

Out of the trillions of searches happening on Google, over half of those searches are happening on mobile. And, looking at data from millions of websites using Google Analytics today, more than half of all web traffic is from smartphones and tablets.

Advertisers can now better engage their audience by delivering a mobile-first experience to potential buyers in their preferred context.

What will Change from Standard Text Ads to Expanded Text Ads?

Google Expanded Text Ads vs. Standard Ads Comparison via blog.adstage.io

How to Transition to Expanded Text Ads

  1. Make sure you have AdWords Editor version 11.5 or later. If you don’t, don’t worry! You can download it free here.
  1. Launch AdWords Editor, select ‘Ads and Extensions’ tab on the left table.

http://www.reunionmarketing.com/wp-content/uploads/2016/07/adwords.editor.png

  1. Select all the text featured on the main screen and paste into a spreadsheet.

The most important fields are: Campaign, Ad Group, Keyword, Headline, Description Line 1, Description Line 2, and Device Preference

  1. To update your existing standard text ads to the ETA format, you’ll need to create your new columns. So you can easily see copy changes, put the new columns to the right of their respective previous column.
  1. Insert the =length( function to make sure you don’t go over the character limit for each column.

New Headline 1 = 30 characters; New Headline 2 = 30 characters; New Description = 80 characters.

  1. Now that you have your spreadsheet is setup, you can quickly rewrite your old text ads and transition those into Google’s new expanded text ads format.

Transition_Standard_Text_Ads_to_Expanded_Text_Ads via blog.adstage.io

 

Wrapping Up: A Few Best Practices to Keep In Mind

Spend Time on Your Headlines

Headlines are more important than ever. With the extra headline field, use that space to focus on deeper messaging that resonates with your intended audience. While longer headlines increase the clickable space of your ad, your first headline still remains the most important real estate space. Some advertisers have noticed the second headline truncated when viewed on desktop. Be sure to include the most important message (and keywords) in the first headline.

Keywords Still Matter, So Use the Path Fields to Match Intent

The ETA format now automatically pulls the domain from your Final URL as your display URL with the option to include two 15 character path fields as an appendage to the display URL. Use these two fields to indicate to your searchers where they can expect to see after the click. More importantly, use this space to include top performing keywords to improve relevance and improve your ad’s overall quality score.

Take this Opportunity to Audit Every Aspect of Your Text Ads

Review how your ad, as a complete entity, supports your client’s message. Analyze your historical data and try to come up with new tests to run with your ETAs. This means assessing everything from the ad creative to ad extensions like callouts, reviews, snippets, and more to strategically optimize your ads.

Have you been testing out the new Extended Text Ad formats? Let me know if you’ve found any tips to share in the comment section below .

What’s New With AdStage in August

Posted by on Aug 2, 2016 in Product Updates, Search, Social
What’s New With AdStage in August

July and August have been a busy couple of months here at AdStage. The product and engineering teams have been hard at work to bring you a blistering series of new products and features to make campaign management easier and faster. Today, we’re excited to reveal the latest additions to the AdStage product suite!

Release of AdStage Report [Beta]

Born from a wave of user feedback, we released a beta version of our new reporting product that brings all your cross-channel data into a single report view. The new report builder allows you to generate, customize, and export your data with flexible options to reveal opportunities across your search and social ad networks. 

This new product line offers a great set of core features:

Cross-Channel Integration

Report across your AdWords, Bing, Facebook, Instagram, Twitter, and LinkedIn ad accounts. Add 3rd party integrations, like Google Analytics (more coming soon!).

Easy Cross-Channel Integration

Customizable Dashboards and Metrics

Generate the perfect report with drop-in tables, graphs, text or images widgets. Fine-tune your performance views with filters, date comparisons, and custom metric options, so you can quickly learn what’s working.

Advanced PPC Reporting with Customizable Widgets

Web Links and Report Scheduling

Design beautiful, branded PDF reports for clients or executives. Perfect your template, then schedule it as a recurring report through email. Or, send it as a live, interactive web link.

Scheduled and Interactive Web Reports

Account-Level Alerts & Automation

The AdStage Automate product was initially designed to provide the ability to automate the most granular aspects of manual ppc campaign tasks from campaign to ad group/ad set, and even down to the ad creative level. After extensive user feedback, it was clear there was a strong need for account-wide performance alerts and optimization rules. 

Account-Level Alerts

Monitor global KPIs such as spend, CTR, and CPAs with Account-Level Alerts. Receive an email when any of your alerts are triggered.

Account-Level Automated Alerts

Account-Level Rules

Build your own performance algorithms with account-wide automation rules. Change statuses, budgets, and/or bids based on the specific performance KPIs you choose.

Account-Level PPC Automation

[Coming Soon]

Here’s what’s cooking in AdStage labs.

Facebook Ads Relevancy Score Support

Import your historic Facebook Ads Relevancy Score and compare it to cost-per-result and click through rate trends using AdStage Report. Trigger automated rules and alerts based on increases or decreases of your score over time.

Ad Rotation

Rotate sets of ad creative based on performance or time decay. Queue up your creative, then assign them rotation rules in AdStage Automate.


New to AdStage?

Sign-up for a free 14-day trial and gain access to AdStage Report [Beta]!

Free 14-day Trial to AdStage

Generate Better PPC Reports in a Fraction of the Time

Posted by on Jul 26, 2016 in Product Updates, Reporting, Search, Social
Generate Better PPC Reports in a Fraction of the Time

AdStage Extends Product Suite From Automate to Report with Consolidated Cross-Channel Reporting

AdStage launches its new product called Report, which lets advertisers and agencies create custom visual reports in multiple formats such as PDF, CSV, and web using data from Google AdWords, Google Analytics, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and more.

SAN FRANCISCO, CA — July 26, 2016 — Today, AdStage launches a new product called Report. The former lightweight Report Center that offered offline reporting has been completely rebuilt. It now includes cross-channel reports, dynamic dashboards, report scheduling, whitelabeling, and data visualizations around performance for both micro and macro-level reporting. Report connects marketers to their essential data and metrics from Google AdWords, Google Analytics, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and more, in an efficient, scalable and sharable way.

One View to Check Campaign Health Across All Your Channels

 

AdStage Report Cross-Channel Bar Graph via blog.adstage.ioView and report on all your channel data in one view! Report will save countless hours you previously spent doing manual excel leg-work. Create and save new data views as templates in seconds.

The cross-channel dashboards in AdStage Report offer customizable widgets for advertisers to select not only the data set they wish to report on, but also the visual components of the dashboard, such as tables, metrics, graphs, and charts. Each cross-channel dashboard within Report can be created into multiple formats, such as PDF, csv, and a web link for external stakeholders to review.

Easily Customize Dashboards and Widgets 

 

Customizable Dashboards & Web Reports via blog.adstage.io

Create unique dashboards within Report to better visualize what is going on in your campaigns.

With no limit on the number of dashboards, this product is incredibly powerful for digital agencies with multiple clients. Agencies that had early access to the product have already found value in the ability to create custom dashboards for client-facing reports.

“As an agency, we work with a variety of different clients. Each client has their own KPIs and needs. As requests for specific date ranges or granular reporting arise, the ability to create custom and saved dashboards in AdStage Report has been a blessing. We can easily find, add, or edit the data set we need without having to separately log in to the native networks or run a new report every time we need an updated set of data.” — AJ Wilcox, Owner and CEO at B2Linked.

Schedule PPC Reports When You Need Them

 

AdStage Report Schedule Your Reports via blog.adstage.ioIn Report, advertisers can generate customized reporting schedules and stay on top of their ad campaign maintenance. Once you perfect your ad template, schedule it as a recurring report through email. Add team members and clients easily to send reports daily, weekly, or monthly directly to their inbox.

When comparing AdStage Report to native network reporting and other solutions that only offer csv reports, advertisers reveal a significant time savings on cross-channel reporting.

“It’s a great way to create custom reports and get a quick view on exactly the data that our team needs. It’s giving us more functionality than the native tools inside the same platform we use for campaign management so it’s a huge time saver.” — Lennie Sliwinski, Director of User Acquisition at Hired.

Personalize Your Agency and Client Reports with Whitelabel Support

 

AdStage Report Whitelabel Support via blog.adstage.io

 

Design beautifully branded pdf reports for clients or executives. Simply add your logo, commentary, markup fees, and much more. With AdStage Report you can make comments directly on the report; now you can provide clients with more clarity and context around campaign spend and performance.

Get AdStage Report Risk-Free Today!

Report is connected directly to the AdStage API, which enables the company to add new services to the platform in a modular way. This technology allows AdStage to operate as an open ad management platform that connects third-party marketing technologies together, whether that be a bid algorithm, content management tool, or reporting solution. As part of the roll out with Report, AdStage is also evaluating and working on adding other types of marketing reports in the product, such as marketing automation reports from Marketo and HubSpot, lead reports from LinkedIn Sales Navigator, and CRM data from Salesforce.

“The list of ways you can bridge marketing tools is incredibly long and today, highly manual and reserved for companies that have the most expendable resources. We are building a platform dedicated to efficiently automating processes and helping the Head of Demand Generation be successful.” — Sahil Jain, CEO and Co-founder of AdStage

As marketers evolve and continue to add more tools and complexity to their technology stack, AdStage will be the hub that connects and automates a marketer’s daily interactions with these workflow tools. Today, the Report product supports cross-channel dashboards, pdf and web reports, and multiple chart options for search and social advertising. Eventually, AdStage plans to tie in reports from an entire ecosystem of marketing technologies, not just for online ads.

 


Looking For a Better Way to Examine Your PPC Data?

With AdStage Report it’s easy to stay on top of results and share them with your team.
Cut hours of manual reporting time and produce the perfect, branded report.

AdStage PPC Reporting in A Snap


 

Verizon to Take on Google in Search, Strategic Campaign Tracking, and more…

Posted by on Jul 26, 2016 in Advertising, Search, Social
Verizon to Take on Google in Search, Strategic Campaign Tracking, and more…

 FOR THE WEEK OF July 26, 2016


Introducing AdStage Report

AdStage launches its new product called Report, which lets advertisers and agencies create custom visual reports in multiple formats such as PDF, CSV, and web using data from Google AdWords, Google Analytics, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and more… Learn More


IN THE NEWS

After Buying Yahoo for Nearly $5 Billion, Verizon Is Now in the Search Business
Verizon will have advertising deals with both Google and Microsoft…

Google Mobilizes With AMP Ads And Programmative Native
The solution to slow mobile ads is AMP & programmative native…

China Is Banning Ad-Blockers (But It Might Also Not Be)
China’s law about advertising ads is a little misleading…

Google’s Smart Bidding Will Soon Include Ability to Set Target CPA by Device
Last year, there was a conducted experiment to predict Google rankings…


LEARN SOMETHING NEW

3 Signs Your Landing Page Copy Is Leaving Visitors High and Dry
PPC landing pages w/ great traffic that aren’t converting can be fixed…

What Can Ad Agencies Learn From The Software Industry?
The influence of the web may force ad agencies to be more adaptive…

Surface Your Videos When Viewers Are Looking for What to Watch
Google AdWords builds TrueView discovery ads for finding brand content…

How a Strategic Approach to Campaign Tracking will Rock your World
Key strategies so you can more effectively report on campaign performance…


INDUSTRY TRENDS

Millennials Don’t Hate Advertising: It’s All about the Value
The value exchange between consumer and the brand is very important…

Email Marketing is a Double Win for Customer Acquisition
Email marketing can acquire and retain more customers…

Survey of Creatives Finds a Major Gap in How Advertisers
The concept programmatic advertising is made more clear…

What Does the Future of Facebook Advertising Look Like?
Ebook that shows marketers how to better use their Facebook ad tactics…


 

Google is testing new format for Sitelinks, and more…

Posted by on Jul 19, 2016 in Advertising, Search, Social
Google is testing new format for Sitelinks, and more…

 FOR THE WEEK OF July 19, 2016


#PPCPodcast: The Future of MarTech with Scott Brinker

Since the dawn of time there’s been a common misconception about marketing and software technology. Most people consider marketing and software tech two separate functions, much like right brain (creative) vs. left brain (analytical) thinking.  But, technology is rapidly iterating upon itself as we transition into a completely digital world…. Read More

by Hannah Wald


IN THE NEWS

Google Is Making Travel and Shopping Easier for the Seasons Ahead
Hotel smart filters, YouTube TruView, and more updates…

Yahoo’s Selling Tumblr Ads Through Facebook’s Audience Network
Yahoo has turned to Facebook’s ad network and the portal’s own native ads…

Google Testing New Format for Sitelinks, in Carousel Card Form
Google tries out new carousel look for Sitelinks…

Pokémon Go Will Soon Get Ads in the Form of Sponsored Locations
Get ready for the mobs of trainers at a store near you…


LEARN SOMETHING NEW

How Landing Page Testing Screwed Up CRO for Paid Acquisition
Landing page design is important but not the most important…

Are Your Expanded Text Ads Lit?
New expanded text ads in 4 easy steps…

How to Increase Your Remarketing Ad Conversions in Five Steps
From relevance to timing and everything in-between…

Quiz: Are You Ready to Level up Your Social Media Marketing?
Test your knowledge of social media marketing…


INDUSTRY TRENDS

Google’s Programmatic Video Biz is Growing Like a Weed
Google’s revenue from programmatic video is growing fast…

Snapchat’s Ad Sales Strategy Follows Facebook’s Playbook
Snapchat mirrors Facebook’s stratrgy for ad sales and it pays off…

Ads on Premium Publishers’ Sites Are 3 Times More Effective
Ads on premium publishers’ websites makes a brand more favorable…

Mobile Brand CPCs on Google Are Climbing, Finds Merkle
Increases started at the end of June and have only affected smartphone CPCs…