[The PPC Show] This Week In Ad Tech Headlines for July 24-28th

Posted by on Jul 28, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for July 24-28th

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing.

In this episode we break down:

1) Facebook Q2 2017 Numbers – Users Up Again
2) Twitter’s user growth goes nowhere and the stock is collapsing
3) New Features to the Instagram Platform API
4) Ramp up your calls with call bid adjustments
5) Nielsen Adds Hulu and YouTube to TV Ratings
6) Why do you skip ads that play before videos that you watch online?
7) Marketo Didn’t Renew Domain Name
8) MarTech Org Study 2017 Q3 & Slackbots

[The PPC Show] This Week In Ad Tech Headlines for July 17-21st

Posted by on Jul 21, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for July 17-21st

This week on The PPC Show, Mike and JD break down the top news and trends in ad tech and digital marketing.

In this episode we breakdown LinkedIn Adds New Data Tools, Google Analytics natural language processing, PPC Week, Amazon Spark, Snap Inc. Launches ‘Snap Publisher’ Ad Creation Tool, Publishers buying tons of Facebook traffic, and Facebook’s New Report on Video Consumption Behaviors on Facebook and Instagram.

SHOW NOTES

  1. LinkedIn Adds New Data Tools to Help Advertisers Maximize their on-Platform Efforts
  2. Google Analytics natural language processing
  3. PPC Week
  4. Amazon Spark
  5. Snap Inc. Launches ‘Snap Publisher’ Ad Creation Tool
  6. Publishers are buying far more Facebook traffic
  7. Facebook Releases New Report on Video Consumption Behaviors on Facebook and Instagram

 

[PODCAST] Gil Hong, When It Comes To Shopping Ads, How Well Do You Know Your Products?

Posted by on Jul 19, 2017 in The PPC Show [Podcast]
[PODCAST] Gil Hong, When It Comes To Shopping Ads, How Well Do You Know Your Products?

On episode #52 of the The PPC Show, we’re joined by Gil Hong, PPC Account Manager at Seer Interactive to discuss shopping ads and how well do you know the products you’re marketing.

Top 3 Takeaways

  1. Remember the hidden costs of your product sales (shipping, promotions, returns/restocking costs).
  2. Custom Labels add additional context to the feed (profit margins, best sellers, AOV add-ons).
  3. Make sure your feeds are optimized for non-brand and seasonal queries (gift buying intent).

Gil attained a B.A. in Urban Studies and Planning from the University of California, San Diego. He is currently pursuing a career in Search Engine Marketing with Seer Interactive. His interests lie in analysis, observation, and competitive strategy.

Specialties: Pay-per-click campaign management, Account strategy, Account structuring, & Client relations. Twitter: @_gilhong

 

[The PPC Show] This Week In Ad Tech Headlines for July 10-14th

Posted by on Jul 14, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for July 10-14th

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing.

In this episode we breakdown YouTube remarketing lists, AdWords new UI, Verizon’s Oath Breaks 1st Campaign Post-AOL/Yahoo, Pandora Is Teaming With Foursquare to Show Its Advertisers Whether Their Campaigns Drive Offline Sales, Messenger Ads are Going Global, Facebook will start showing ads inside Marketplace, its Craigslist-style section for browsing used goods, Report: Native ad buying surges 74%, programmatic slips 12%, Prime Day 2017 Was Amazon’s Biggest Sales Day Ever

SHOW NOTES

With YouTube remarketing lists

With YouTube remarketing lists, you can remarket to people who have previously interacted with your YouTube channel. Now, you can use these audiences with remarketing lists for search ads (RLSA).

  • https://plus.google.com/u/0/+GoogleAds/posts/ZeAj7jKtCaz

AdWords new UI summary

  • Promotion extensions
  • Household Income targeting
  • Landing page tab

Verizon’s Oath Breaks 1st Campaign Post-AOL/Yahoo

The acquisition of Yahoo unites more than 50 brands under the Verizon umbrella. They have named the new company…Oath. AOL, AOL One, BrightRoll, Tumblr, Yahoo and others to agency partners and their brand clients.

Yahoo Insights will become Oath Insights, but there is no word yet on the renaming or integration of Yahoo Gemini for Search or Yahoo Gemini for native ads, spanning across mobile, video and programmatic services.

Pandora Is Teaming With Foursquare to Show Its Advertisers Whether Their Campaigns Drive Offline Sales

Thanks to a partnership being announced today with Foursquare, Pandora advertisers can now get data about whether their campaigns drive foot traffic. Sandwich chain Subway and Connecticut casino Mohegan Sun are currently testing whether the music-streaming service’s mix of audio, video and display ads drive brick-and-mortar patronage.

>>Use code London17Speaker for a 15% discount off the current rate of conference passes. Register here: heroconf.com<<

Messenger Ads are Going Global

We’ll now offer businesses around the world a way to use Facebook targeting to extend their reach to people in Messenger.

Facebook will start showing ads inside Marketplace, its Craigslist-style section for browsing used goods

Facebook has found another place to show advertisements to its users. The company announced on Friday that it will start running ads inside Marketplace, its Craigslist-style hub where users can buy and sell used goods.

The ads are just a test for now, which means only a small percentage of U.S. Facebook users will see them. Facebook is not even selling ads specifically for Marketplace just yet — instead, it will take existing News Feed ads and put them inside the Marketplace tab free of charge to advertisers, as a way to experiment.

Prime Day 2017 Was Amazon’s Biggest Sales Day Ever

More new members joined Prime on July 11 than on any single day in Amazon history. Tens of millions of Prime members made a purchase on Prime Day 2017, more than 50 percent higher than the prior year.

Prime Day sales surpassed Black Friday and Cyber Monday, all on a day with deals reserved exclusively for Prime members

  • China: Fisher Price Soothe and Glow Seahorse;
    U.S.: Instant Pot 7-in-1 Multi-Use Programmable Pressure Cooker; 23andMe DNA Tests
    Japan: SAVAS Whey Protein

Report: Native ad buying surges 74%, programmatic slips 12%

According to the report, which tracks thousands of advertisers and ad buys across digital and traditional media channels, programmatic declined 12 percent year over year. The report attributes this to brand safety concerns and the black-box nature of programmatic placements.

[PODCAST] Michelle Morgan, Negative Audiences and Audience Shaping

Posted by on Jul 3, 2017 in The PPC Show [Podcast]
[PODCAST] Michelle Morgan, Negative Audiences and Audience Shaping

All about being purposeful with your negative audiences and how that’s almost just as important as your positive audiences. On episode #51, we’re joined by Michelle Morgan, Director of Client Services at Clix Marketing. On this episode of The PPC Show we discuss:

  1. how to be purposeful with your negative audiences
  2. how that’s almost just as important as your positive audiences
  3. how to implement audience shaping

 

 
Michelle Morgan is the Director Client Services at Clix Marketing  She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level.

She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen. Twitter: @michellemsem
 

 

[The PPC Show] Matt Umbro, Audience Targeting and Ad Customizers

Posted by on Jun 27, 2017 in The PPC Show [Podcast]
[The PPC Show] Matt Umbro, Audience Targeting and Ad Customizers

Episode #50 is here and we’re joined by Matt Umbro, Associate Director of Services at Hanapin Marketing. On this episode of The PPC Show we discuss the history of #PPCChat, hiring best practices, audience targeting, and cool ways to use Ad Customizers.

Listen to the full episode of The PPC Show.

Matt’s been in the PPC industry since 2007, working and collaborating with clients across several industries to attain better ROIs, improved lead generation and increased brand awareness. He earned his Google AdWords Qualification passing the Fundamentals, Advanced and Reporting exams and earned his Bing Ads Accredited Professional certification. You can find him writing monthly articles for Search Engine Land, Marketing Land and Search Engine Journal.

He’s also the host of PPCChat (#PPCChat), a weekly Twitter chat where industry specialists discuss various PPC topics. Every Tuesday at 12 PM EST we discuss a new topic from fundamentals and metrics to theory and the future of PPC. PPCChat streamcaps can be found on his website, www.ppcchat.co.

 

 

[The PPC Show] Duane Brown, the Founder of Take Some Risk

Posted by on Jun 21, 2017 in The PPC Show [Podcast]
[The PPC Show] Duane Brown, the Founder of Take Some Risk

On this episode Duane Brown, Founder at Take Some Risk, joins The PPC Show.

A global citizen with 11+ years experience working across digital marketing and branding for clients including ASOS, Mopp, Telstra, Jack Wills, Cineplex, Grant Thornton and BBDO. This opportunity has given him the chance to work with large data sets and help advise global brands on the best approach to using paid search, paid social and display + programmatic to increase conversions while maintaining budgets.

Listen to the full episode of The PPC Show.

[The PPC Show] Jason Wu, Machine Learning and The Future of Advertising

Posted by on Jun 13, 2017 in Advertising, The PPC Show [Podcast]
[The PPC Show] Jason Wu, Machine Learning and The Future of Advertising

On this episode Jason Wu, CTO and Co-Founder at AdStage, joins The PPC Show. Besides leading the engineering effort there, he also loves running and is constantly learning about new tech topics ranging from security to AI.

Listen to the full episode of The PPC Show as he talks about the early days of AdStage, machine learning, and the future of advertising.

 

 

[The PPC Show] This Week In Ad Tech Headlines for June 5-9th

Posted by on Jun 9, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for June 5-9th

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing.

In this episode we breakdown Safari’s blocking third-party ad trackers, Facebook’s Related Articles ads on Instant Articles, Full-screen Canvas Ads, Instagram’s direct response ad options within Stories, AdWords removing targeting for airports and universities, and Snapchat’s new On-Demand Geofilter ads.

 

 

SHOW NOTES

APPLE

Safari will block third-party ad trackers from following users around the web

Apple Senior VP Craig Federighi said “intelligent tracking prevention” uses machine learning to keep trackers, namely ad trackers and third-party data trackers, from following users as they browse from site to site. That browsing information data is routinely used for retargeting, interest and other behavioral ad targeting. Ads themselves aren’t blocked, just the user’s previous browsing data. The move is “not about blocking ads — the web behaves as it always did, but your privacy is protected,” said Federighi.

See also: Apple and Google are cracking down on obnoxious online ads. And they just might change the way the web works in the process.

FACEBOOK & INSTAGRAM

All publishers in Facebook’s ad network can now feature ads within “Related Articles” sections at the bottom of their Instant Articles.

On Thursday, Facebook announced that all Instant Articles publishers can feature ads within the “Related Articles” section appearing below their actual articles. Facebook had started to test these ads in March 2017 and had seen that they generate an “incremental increase” in the amount of money publishers can make per thousand page views, according to a company blog post published on Thursday.

Full Screen Canvas Ads & We’re also bringing Canvas to collection ads

We are launching three new templates that make it easier to create a Canvas for these business objectives. Templates are pre-built and ready to go. Just add your own content. You can crop images to fit the template so it’s easy to reuse assets you already have.

You can now attach a Canvas fullscreen experience that opens up instantly when people click on a collection. Alternatively, you can create a Canvas from scratch and attach it to the collection, if you want to create a customized experience.

Instagram Adds New Direct Response Ad Options Within Stories

Another SnapChat rip off. They’re just like Snapchat’s Snap Ads With Attachments, except Instagram’s version cannot load an in-app advertorial or native extended video when people swipe up.

The main difference with the direct-response version of Story ads, aside from being priced on a per-click basis, is that the ads can not only catch people’s attention but also directly convert them into customers. The ads feature a message on the bottom prompting people to swipe up to visit a website or open their device’s app store to install an app.

Instagram is providing new direct response ad options within Stories, helping expand the platform’s business use case. As reported by Marketing Land, the new option is being made available through Facebook’s self-serve ad-buying tools, Ads Manager and Power Editor, as well as through Facebook’s advertising API.

The direct-response ads aren’t much different from the version that Instagram added to Stories in January. Brands can feature a single vertical photo or a vertical video that’s up to 15 seconds long as their ad, and they can target the ads using Facebook’s standard ad-targeting options, like people’s age, gender, location, interests and purchase history.

ADWORDS

Google Quietly Shutters AdWords Targeting for Airports and Universities

From Andy Taylor at Merkle Associate Director of Research

In April, Google quietly removed the ability for advertisers to add new Places of Interest location targets for airports and universities, and in May completely eliminated these targets from AdWords. We’ve confirmed this timeline with representatives from Google, which did not issue a public announcement of the change, despite the location target type help page continuing to include information or airport and university targeting.

It’s interesting that Google would bother eliminating a targeting option, particularly without any public announcement to advertisers. However, it’s not a big deal for most advertisers as these geographic targets were rarely used for the most part, a fact that likely played into Google’s decision to do away with them quietly.

SNAPCHAT

Creating a Snapchat On-Demand Geofilter Is Much Easier With Its New Web Tool

Snapchat rolled out the ability for businesses “to create on-demand geofilters from scratch” online. Adweek reports that Snapchat’s new web tool contains preset categories for special events such as birthdays, weddings, and more. Users can access templates and modify their text, colors, and graphics to suit their needs. Pricing varies depending on the length of time that the geofilters will be available, as well as the size of the geofence (minimum of 20,000 square feet).

Web Tool: https://geofilters.snapchat.com/org/guest/purchase/upload-asset

Stats of the Week

How are businesses carrying out marketing attribution?

But research by Adroll shows that shockingly almost half of agencies and close to half of clients are using spreadsheets and manual attribution processes, rather than using vendor technology or an independent third party.

adroll marketing automation

This report also shows where marketers are using tech for attribution, it’s overwhelmingly vendor technology. This tech can be useful, but as recent analytics errors at Facebook have shown, it can result in over-reporting. Third party attribution tools can provide a less biased picture, although these can’t be used for certain platforms which are ‘walled gardens’ where the vendor controls the metrics and analysis

6 in 10 Fortune 500 CEOs Avoid Social Media

The majority of Fortune 500 CEOs don’t have a presence on any of 6 major social networks analyzed, according to the latest study [download page] of CEOs’ social behavior from Domo and CEO.com. In fact, most of those who do maintain a presence do so on only a single network, amounting to one-quarter of the total sample tracked last year.

About 1 in 10 were on 2 networks, while a mere 3% were on 3 or more networks. Only 1 CEO was on 5 of the 6 major networks (LinkedIn, Facebook, Twitter, YouTube, Google+, Instagram).

[The PPC Show] Episode 47: Aaron Levy, Sr. Team Lead at Elite SEM

Posted by on Jun 6, 2017 in The PPC Show [Podcast]
[The PPC Show] Episode 47: Aaron Levy, Sr. Team Lead at Elite SEM

On this episode Aaron Levy, Sr. Team Lead at Elite SEM, joins The PPC Show. Aaron’s a frequent speaker at conferences worldwide, usually around one a month. He tries to be selective as he greatly prefers speaking to students & career changers. He loves helping as many rising stars as possible into make sense of this lovely digital ad world.

Listen to the full episode of The PPC Show as he discusses Elite SEM’s company culture, how to grow an agency account management team, how they reward account manager performance, and rum ham.