This Week in Ad Tech, The PPC Show

Digital ad spends hit record highs in 2018

This week in AdTech - Digital ad spends hit record highs; 2018 paid search trends to watch; and tips on LinkedIn ads. 

 

Digital Ad Spend Hits Record-Breaking $49.5 Billion in First Half 2018, Marking a Significant 23% YOY Increase

Report analysis attributes the growth, in part, to the rise of the direct brand economy and the related increase in mCommerce.

 

Paid search trends to watch for the 2018 holiday shopping season

Shopping, local searches and audience optimizations are three of the biggest considerations to keep in mind.

 

Use Target Impression Share in Google Ads to increase brand awareness

Use this new Smart Bidding strategy in Google Ads to help ensure your ads are meeting a specific impression threshold.

 

Bing Ads improve ad engagement with updates to Expanded Text Ads

Bing Ads now supports a third headline, second description, and up to 90 characters in each description.

 

Instagram will remove fake likes and follows

Any fake likes and follows from accounts that use third-party services to get more engagement are going to now be removed using machine learning-powered moderation tools.

 

How evolving user patterns drive new ad experiences on YouTube

YouTube is adapting to viewing trends by testing ad pods, more self-directed discovery on the home feed, and allowing you to tailor your campaigns for connected TVs.

 

Before Spending Money On LinkedIn, Do This First

Optimize your company page, add company page followers, publish engaging content, and then sponsor your best content.

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Pallavi Sharma

Pallavi is AdStage's VP of Marketing. Send tips, pitches, and guest post ideas to marketing (at) adstage (dot) io.