This week in AdTech - Digital ad spends hit record highs; 2018 paid search trends to watch; and tips on LinkedIn ads.
Report analysis attributes the growth, in part, to the rise of the direct brand economy and the related increase in mCommerce.
Shopping, local searches and audience optimizations are three of the biggest considerations to keep in mind.
Use this new Smart Bidding strategy in Google Ads to help ensure your ads are meeting a specific impression threshold.
Bing Ads now supports a third headline, second description, and up to 90 characters in each description.
Any fake likes and follows from accounts that use third-party services to get more engagement are going to now be removed using machine learning-powered moderation tools.
YouTube is adapting to viewing trends by testing ad pods, more self-directed discovery on the home feed, and allowing you to tailor your campaigns for connected TVs.
Optimize your company page, add company page followers, publish engaging content, and then sponsor your best content.