This week in Ad News: This Week in Ad Tech -Facebook adds new reporting for click-to-whatsapp ads, Spotify allows sponsorship of the Discover Weekly playlist, and boost Bing productivity with AI insights.
Ad campaign objectives now include traffic, conversions (for website), and post engagement.
Brands can surround Spotify’s free listeners with audio or video messages in ad breaks and gain Spotify’s help in building a collaborative marketing plan.
Now globally available, performance insights bring you the built-in capability to dig into data and access valuable information you need to make the best decisions for your business.
Instagram's shoppable update for Stories earlier this year and a standalone IG Shopping app in development, it is well positioned to continue its journey into e-commerce.
Question Retargeting allows advertisers to target ads towards users who visited specified question page(s) in a given time period (eg the last 30 days).
The innovative bid technology allows for precise, data-driven decisions as well as the ability to update bids up to 48 times per day, enabling marketers to fully capitalize on all available revenue opportunities.
Beginning July 9th, Chrome will stop showing any disruptive ads on sites in any country.
As the power of targeting has mostly run its course, data-driven competition for media budgets is eyeing creative as a way to drive ROI.