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    This Week in Ad Tech, The PPC Show

    This Week In Ad News: Facebook adds new reporting for Click-to-WhatsApp ads

    This week in Ad News: This Week in Ad Tech -Facebook adds new reporting for click-to-whatsapp ads, Spotify allows sponsorship of the Discover Weekly playlist, and boost Bing productivity with AI insights.

     

    FACEBOOK ADDS NEW REPORTING FOR CLICK-TO-WHATSAPP ADS

    Ad campaign objectives now include traffic, conversions (for website), and post engagement.

     

    SPOTIFY WILL NOW LET BRANDS SPONSOR ITS DISCOVER WEEKLY PLAYLIST

    Brands can surround Spotify’s free listeners with audio or video messages in ad breaks and gain Spotify’s help in building a collaborative marketing plan.

     

    BING: BOOST YOUR PRODUCTIVITY WITH AI-POWERED PERFORMANCE INSIGHTS

    Now globally available, performance insights bring you the built-in capability to dig into data and access valuable information you need to make the best decisions for your business.

     

    INSTAGRAM’S E-COMMERCE SUCCESS IS BUILDING WITH STORIES

    Instagram's shoppable update for Stories earlier this year and a standalone IG Shopping app in development, it is well positioned to continue its journey into e-commerce.

     

    RETARGET USERS WHO HAVE SHOWN INTEREST IN QUESTIONS ON QUORA

    Question Retargeting allows advertisers to target ads towards users who visited specified question page(s) in a given time period (eg the last 30 days).

     

    MERKLE ANNOUNCES AUTOMATED BIDDING SOLUTION FOR AMAZON SPONSORED BRAND ADS

    The innovative bid technology allows for precise, data-driven decisions as well as the ability to update bids up to 48 times per day, enabling marketers to fully capitalize on all available revenue opportunities.

     

    CHROME WILL START FILTERING DISRUPTIVE ADS WORLDWIDE IN JULY

    Beginning July 9th, Chrome will stop showing any disruptive ads on sites in any country.

     

    AS TARGETING BECOMES OLD HAT, AD TECH TURNS TO CREATIVE

    As the power of targeting has mostly run its course, data-driven competition for media budgets is eyeing creative as a way to drive ROI.

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    Pallavi Sharma

    Pallavi is AdStage's VP of Marketing. Send tips, pitches, and guest post ideas to marketing (at) adstage (dot) io.