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    This Week in Ad Tech

    This Week In Ad News: Facebook announces campaign level budgets

     
     
     

    FACEBOOK ANNOUNCES CAMPAIGN LEVEL BUDGETS 
    With campaign budget optimization, you'll be able to set one central campaign budget for all of your ad sets, and automatically and continuously distribute that budget in real time to your top performing ad sets.

    FACEBOOK WILL SHOW USERS THE AGENCIES, PARTNERS INVOLVED IN CUSTOM AUDIENCE TARGETING 
    Facebook will begin showing users who are targeted with ads via Custom Audiences which companies had a hand in their seeing those ads. If you’re an agency managing on behalf of a brand, be prepared to get exposed! 

    HULU REVEALS THE STRATEGY BEHIND ITS PARTNERSHIP WITH INSTAGRAM'S VIRAL 'WORLD RECORD EGG' 
    Moments after the Super Bowl ended on Sunday night, we got the answer to the question that so many in marketing and media had been asking for weeks... Who made the egg that more than tripled the previous record for engagement on a single post?

    TIPS ON TESTING RESPONSIVE SEARCH ADSCara deBeer, paid search director at Catalyst, and Brad Geddes, co-founder of Adalysis, discussed what they’ve seen so far from testing responsive search ads (RSAs) against enhanced text ads (ETAs) in a session at SMX West last week. Here are their tips.

    BING DOESN'T SHOW ADS FOR QUERIES AROUND SUPER BOWL COMMERCIALS, WHILE GOOGLE DOES
    While Google is again this year showing ads in their results for queries related to Super Bowl ads, Bing has apparently decided not to show any paid results for those types of queries.

    5 TAKEAWAYS FROM GOOGLE'S Q4 2018 EARNINGS FOR SEARCH MARKETERS
    Google ad revenue increased to $39.1 billion in the fourth quarter of 2018, up 22% over the same period in 2017. That includes $27 billion from Google Sites (an increase of 22%) and $5.6 billion from Network revenues (up 31%).

    GERMAN REGULATORS JUST OUTLAWED FACEBOOK'S WHOLE AD BUSINESS
    German regulators claim Facebook’s dominance makes those terms and condition you sign as a Facebook user irrelevant since Facebook is your only option. Facebook says they are competing with the likes of Twitter, YouTube, and Snapchat, have complied with GDPR, and make data consent very clear. 

    LINKEDIN REACHES 610 MILLION MEMBERSEngagement on LinkedIn is at record high levels, with more than 610 million professionals now interacting on the platform, which has published a new eBook of social media marketing and management tips, based on lessons learned by LinkedIn's own social media management team.


    TWITTER Q4 BEATS ON SALES OF $909M AND EPS OF $0.33, BUT MAUS SLUMP TO JUST $321M
    If we judged the company on financials alone, Twitter did not disappoint. However, Twitter’s achilles heel remains user growth, slumping to 321 million monthly active users, falling short even of estimates that were expecting a decline.

    AdStage Q4 2018 Paid Media Benchmark Report
    Pallavi Sharma

    Pallavi is AdStage's VP of Marketing. Send tips, pitches, and guest post ideas to marketing (at) adstage (dot) io.