This week in AdTech - Google adds more language support and new tools for responsive search ads; Facebook rolls out group stories globally; and Before you pick your YouTube campaign goals, know your bidding options.
GOOGLE ADDS MORE LANGUAGE SUPPORT AND NEW TOOLS FOR RESPONSIVE SEARCH ADS
Responsive search ads are now available in 10 additional languages, plus there are four new reporting and feedback tools to help create more effective ads.
IAB TECH LAB ISSUES REVISED ADS.TXT FOR APPS
This updated ads.text lets app developers — of mobile apps as well as Over-the-Top (OTT) video apps — verify their properties’ ad inventory, just as web site publishers can.
RIDESHARE ADVERTISING STARTUP FIREFLY LAUNCHES WITH $21.5M IN FUNDING
Firefly offers drivers what it calls a “digital smart screen,” allowing advertisers to run targeted, geofenced campaigns.
FACEBOOK ROLLS OUT GROUP STORIES GLOBALLY, ADDS EMOJI REACTIONS
Facebook Groups offer brands and advertisers an alternative to connecting with audiences and generating more engagement on the platform outside of News Feed ads.
AT&T AND HULU PLAN TO RUN ADS WHEN YOU PAUSE STREAMING TV SHOWS
As more video viewing behavior moves to on-demand streaming services, some companies will understandably get craftier about how to continue generating advertising revenue.
BEFORE YOU PICK YOUR YOUTUBE CAMPAIGN GOAL, KNOW YOUR BIDDING OPTIONS
Get tips on which bidding options you should use depending on what the goals of your video campaigns will be to make your campaign set up a lot more efficient.
ADSTAGE LAUNCHES JOIN TO AUTOMATICALLY UNIFY CAMPAIGN, ANALYTICS, AND SALES DATA IN ONE DASHBOARD
The first marketing technology of its kind, customers will have full-funnel visibility into how their search and social campaigns are driving sales outcomes.