This week, Facebook helps overcome third-party cookie blocking; Video is now 25% of all US digital advertising spend; and Bing changes political ad policy.
Facebook to release first-party cookie option for ads
Facebook helps businesses get data from browsers that block third-party cookies like Safari and soon Firefox.
Video now 25 percent of all US digital advertising with Facebook crushing the competition
Online video ad spending in the U.S. will reach $27.8 billion in 2018, accounting for half of ad revenues for Twitter and Snapchat and 30 percent of total revenue for Facebook.
LinkedIn Improving the Quality of Clicks for Sponsored Content
LinkedIn is testing and rolling out a series of changes that are designed to help you generate higher-quality clicks on your ads and improve campaign ROI.
Bing Changes Political Ads Policy
Bing is not accepting any more political candidate and ballot measure ads in the United State and is working to remove existing ones.
eMarketer Unveils Pinterest Ad Revenue Forecast
eMarketer expects the social network to generate more than $500 million in US ad revenues this year, a 43.8% change from last year.
AppNexus Co-Founder Steps Down as CEO Following AT&T Acquisition
Ad-tech veteran O’Kelley, widely regarded as one of the godfathers of ad tech and co-founder of AppNexus, will move into an advisory role at Xandr.
