This week, Facebook helps overcome third-party cookie blocking; Video is now 25% of all US digital advertising spend; and Bing changes political ad policy.
Facebook helps businesses get data from browsers that block third-party cookies like Safari and soon Firefox.
Online video ad spending in the U.S. will reach $27.8 billion in 2018, accounting for half of ad revenues for Twitter and Snapchat and 30 percent of total revenue for Facebook.
LinkedIn is testing and rolling out a series of changes that are designed to help you generate higher-quality clicks on your ads and improve campaign ROI.
Bing is not accepting any more political candidate and ballot measure ads in the United State and is working to remove existing ones.
eMarketer expects the social network to generate more than $500 million in US ad revenues this year, a 43.8% change from last year.
Ad-tech veteran O’Kelley, widely regarded as one of the godfathers of ad tech and co-founder of AppNexus, will move into an advisory role at Xandr.