This week in AdTech: Facebook Launches a New API for Marketers; CPM Bidding Now Available on the Quora Ads; Google Ads Announces New Click-to-Message Ad Features.
The click-to-message updates will make the format more flexible for businesses to manage the flow of messages and measure their results with somewhat more intention.
Facebook Launches a New API for Marketers to Understand Ad-Failure
The new API will alert advertisers if an ad fails to deliver and provide multitudes of insights on what exactly happened.
80% of Amazon Advertisers Plan to Increase Budgets in 2019
A new survey by Third Door Media shows trends for Amazon advertising, where budget will come from, and how advertisers plan to use automation.
It’s the Holidays and Bing Shopping is Ready for You
See how Automatic Item Update, Flyers, multiple images in Product Ads, and a new Product Ratings partnership can help you reach your holiday goals.
Introducing Measurement with Google Campaign Manager
This integration allows you to see LinkedIn ad performance alongside the rest of your paid spend and also get attribution for your LinkedIn ads across all impressions and interactions.
CPM Bidding Now Available on the Quora Ads Platform
CPM bidding can work well for broad branding campaigns, such as trying to drive awareness of a new product or service, upcoming webinars, or conferences.
Is Your Brand Ready to Engage Consumers with Gamified Ads?
Gamified ads showcase the brand through gameplay, which offers consumers the ability to interact with the brand by bringing them into the ad experience.