Facebook Ads, The PPC Show, This Week in Ad News

    Facebook Launches Playable Ads

    Welcome to This Week in Ad Tech, AdStage's weekly news roundup. Below are the top PPC headlines for the week of August 6-10, 2018.

    This week, Facebook asked large banks to share user data on card transactions; mobile app marketers are testing a new ad format; and Snapchat's DAU (daily active users) numbers are down 2 percent.

    Show Notes

    Facebook to Banks: Give Us Your Data, We’ll Give You Our Users

    Facebook has asked large U.S. banks to share data on card transactions and checking-account balances, as part of an effort to offer new services to users.

    Facebook Launches Playable Ads

    Playable ads — the ads users can demo from within the ad — are now available globally in the Facebook News Feed. App marketers will also soon have the option of using minimum ROAS bidding.

    Facebook Rolls Out Redesigned Mobile Pages

    People will now be able to add recommendations to Business Pages, see customized business information such as hours, price, and menu, and book appointments directly from Facebook.

    Redesigned Snapchat Sees Users Drop by 3 Million for Quarter

    According to the quarterly earnings report, the platform’s daily active users fell to 188 million, down 2 percent from the prior quarter. It was the first full quarter that all users were transitioned to the redesigned Snapchat.

    Pinterest Opens Up Wide-format Promoted Videos To All Advertisers

    Pinterest is rolling out wide-format Promoted Videos to all advertisers via its self-serve Ads Manager tool. The new ad units are four times bigger than standard-sized videos on the app.

    AdStage Q2 2018 PPC Benchmark Report Download
    Anya Pratskevich

    A senior content marketing manager on the AdStage team, Anya manages AdStage's blog, co-hosts the PPC Show, and curates a weekly newsletter with top news in ad tech. Send her tips, pitches, and guest post ideas to anya (at) adstage (dot) io. Anya tweets, occasionally, as @pratsaa.