Welcome to This Week in Ad Tech, AdStage's weekly news roundup. Below are the top PPC headlines for the week of August 6-10, 2018.
This week, Facebook asked large banks to share user data on card transactions; mobile app marketers are testing a new ad format; and Snapchat's DAU (daily active users) numbers are down 2 percent.
Facebook has asked large U.S. banks to share data on card transactions and checking-account balances, as part of an effort to offer new services to users.
Playable ads — the ads users can demo from within the ad — are now available globally in the Facebook News Feed. App marketers will also soon have the option of using minimum ROAS bidding.
People will now be able to add recommendations to Business Pages, see customized business information such as hours, price, and menu, and book appointments directly from Facebook.
According to the quarterly earnings report, the platform’s daily active users fell to 188 million, down 2 percent from the prior quarter. It was the first full quarter that all users were transitioned to the redesigned Snapchat.
Pinterest is rolling out wide-format Promoted Videos to all advertisers via its self-serve Ads Manager tool. The new ad units are four times bigger than standard-sized videos on the app.