This week in Ad News: Facebook plots Messenger, WhatsApp and Instagram chat consolidation; State of Social 2019; and more.
FACEBOOK PLOTS MESSENGER, WHATSAPP AND INSTAGRAM CHAT CONSOLIDATION
With more than a billion users on each app, streamlining would allow these users to message cross-app.
STATE OF SOCIAL 2019: UNTAPPED OPPORTUNITIES FOR MARKETERS
Results of the annual State of Social report from Buffer have been published, revealing what marketers are focusing on in 2019. Here are some opportunities for marketers based on what’s being underutilized today.
HOW MARTECH IS SHIFTING THE SALES AND MARKETING RELATIONSHIP
Experts say organizations with tightly aligned sales and marketing have higher customer retention rates, sales win rates and annual growth rates, and marketing technologies are helping bring these teams together.
AMAZON ADDS CUSTOMER ACQUISITION METRICS FOR DISPLAY, VIDEO, SPONSORED BRANDS CAMPAIGNS
Amazon has introduced new metrics that capture insights on new customers that converted from ad campaigns.
FACEBOOK LAUNCHES BRAND SAFETY CERTIFICATION PROGRAM WITH DOUBLEVERIFY, OPENSLATE AS LAUNCH RECIPIENTS
After more than a year of brand safety concerns, content policy updates and video metric missteps, Facebook is taking steps to create a safer environment for advertisers.
LINKEDIN TAKES AN INTEREST IN INTEREST-BASED TARGETING
After more than three months in beta, LinkedIn has introduced B2B interest targeting to help B2B advertisers “humanize” their interactions with potential leads.
PERFORMANCE ADVERTISERS CRANK UP SPENDING ON STORIES ADS
Although nascent, Facebook and Instagram stories are seeing an uptick as advertisers see ROAS potential.