This Week in Ad Tech, The PPC Show

Facebook Stories ads now available to all advertisers

This week, Facebook Stories ads were made available to all advertisers while Amazon and Snapchat formed a powerful partnership. Also, learn how to untangle your B2B attribution. Tune in to get the scoop on the latest ad tech news from AdStage's Paul and Josh.

Amazon And Snapchat Form A Powerful Partnership

Consumers can now use Snapchat to shop on Amazon by simply snapping a photo and clicking through to purchase.

Google Ends Cryptocurrency Ad Ban — But Only For Certain Kinds Of Ads

Google is reversing part of its sweeping ban on cryptocurrency-related advertising and plans to allow regulated crypto exchanges to buy ads in the United States and Japan beginning in October.

Instagram Co-Founders' Departure Won't Slow Ad Growth

CEOs from Socialbakers and Steelhouse say CEO Kevin Systrom's and CTO Mike Krieger's departures will not impact Instagram's ad business.

Facebook Stories Ads Now Available To All Advertisers

Expanding upon the test that began in May, Facebook Stories Ads are now available globally and will include Facebook’s full ad targeting and measurement capabilities.

AT&T Unveils Xander, Its Newly Rebranded Ad Tech Unit

Xandr will house all of the telco’s data-led offerings, including its pre-existing advanced TV service AT&T AdWorks, its analytics business ATT.net and the recently acquired ad-tech unit AppNexus.

How to Untangle Your B2B Attribution

How do you know the business impact of your advertising campaigns? This week, AdStage explains why using ad network conversion tracking may not be the best solution and what steps you can take to report, analyze, and optimize for deeper metrics. 

Report: Digital Now Makes Up 51% Of US Ad Spending

Search, social, and video were the formats and channels that led the way. Finance, Pharma, and Technology were the big vertical spenders.

Anya Pratskevich

A senior content marketing manager on the AdStage team, Anya manages AdStage's blog, co-hosts the PPC Show, and curates a weekly newsletter with top news in ad tech. Send her tips, pitches, and guest post ideas to anya (at) adstage (dot) io. Anya tweets, occasionally, as @pratsaa.