FACEBOOK TESTING NEW ADS MANAGER INTERFACE
Advertisers have been getting sneak peeks at the changes Facebook is looking to bring to Ads Manager. Here’s what they’re saying.
TWITTER DEBUTS NEW ANALYTICS TOOLS FOR PUBLISHERS FOCUSED ON IMPROVING VIDEO ENGAGEMENT
Twitter unveiled the first of the new tools it announced at CES 2019 earlier this year: a set of Publisher Insights tools within Media Studio focused on the best time to publish video.
GOOGLE'S AD MANAGER WILL MOVE TO FIRST-PRICE AUCTION
Google is making a change to its programmatic exchange that will likely result in marketers paying more for their ads, at least in the short term until brands adjust.
INSTAGRAM IS WORKING ON A NEW AD UNIT FOR SPONSORED POSTS
Instagram is set to roll out a new ad format for sponsored posts published by influencers called a “branded content ad;” part of a larger strategy to build formal partnerships between brands and creators.
PINTEREST EYES BOTTOM-OF-THE-FUNNEL BUDGETS WITH CATALOGS, SELF-SERVE SHOPPING ADS
Pinterest intro'ed a tool to help retailers automatically ingest their online product catalogs as pins, including up-to-date pricing and stock info. Advertisers can then take the additional step to promote their product pins as targeted shopping ads, which are now available via self-serve after a prolonged beta that started last year.