This week in AdTech: Facebook Attribution helps you measure the impact of your ads across the Facebook family of apps; Apple App Store search ads are expected to drive $500 million in revenue this year; and Twitch’s influencers are helping market products
Marketers can use new profile targeting to maximize their campaign spend with more precision-based targeting through the following three professional profile dimensions: Company, Job Function, and Industry.
Individual ads with low-quality attributes (such as clickbait or leading to unexpected content) will see reduced distribution in Facebook’s ad auction or will be disapproved.
Facebook is testing a new ad format that features multiple advertisers in one unit, bundling dynamic ad campaigns from two different companies in a side-by-side version of Facebook’s Collections ads.
Twitch’s influencers help market products relevant to gamers and the key is making an ad look and feel not like an ad.
Facebook Attribution helps you measure the impact of your ads across the Facebook family of apps and services and across publishers.
App Store search ads are expected to drive $500 million in revenue this year and possibly quadrupling in the next two years.
A Buzzfeed investigation has found millions of dollars in ad revenue has been stolen through fraudulent activity involving over 125 apps and websites.