This week on the PPC Show, Facebook shares more data on ad placement, Collection ads get a pre-holiday touch-up, and NASA is exploring additional monetization options. Tune in to hear the latest ad tech news from AdStage's Anya and Josh.
Starting Monday this week, all Facebook advertisers can now download a full list of contextual placements where their ads might apps.
‘Tis almost the season. Facebook is rolling out a number of new features to help advertisers customize their ad campaigns.
Facebook renamed its Canvas ads to ‘Instant Experience” ads. These ads will now be automatically attached to Facebook Pixel.
Facebook is replacing cost metrics that only report on interactions on a single channel with metrics that report on the cost of these actions across web, mobile and offline.
The new responsive display ads (RDA) are powered by machine learning algorithms and will be rolling out to all advertisers over the next few months.
BrightRoll, One by AOL and Yahoo Gemini brands are now Oath Ad Platforms, a streamlined suite of advertising and publishing services operating with one unified DSP.
NASA is exploring the possibility to offset some of its costs by selling the naming rights to its spacecraft. Will astronauts be soon signing endorsement deals?