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    This Week In Ad News: Google Ads to sunset average position reporting metric later this year

    Average position has become less valuable in recent years. Prepare to adjust your reporting, management with newer metrics.

    YOUTUBE JUST DEMONETIZED ANTI-VAX CHANNELS
    After advertisers complained about programmatic ad placements on anti-vax videos, YouTube removed ads on videos that advocate against vaccination.

    FACEBOOK TESTS AD-SERVING EXPANSION ON FACEBOOK WATCH: JUST THE FACTS
    Facebook is testing letting publishers sell ads through their own technology on Facebook Watch, a channel on the social media site that populates video content based on users’ likes and interests.

    FACEBOOK WANTS UP TO 30% OF FAN SUBSCRIPTIONS VS PATREON'S 5%
    Facebook  will drive a hard bargain with influencers and artists judging by the terms of service for the social network’s Patreon-like Fan Subscriptions feature that lets people pay a monthly fee for access to a creator’s exclusive content.

    FACEBOOK AND TELEGRAM ARE HOPING TO SUCCEED WHERE BITCOIN FAILED
    Internet outfits, including Facebook, Telegram and Signal, are planning to roll out new cryptocurrencies meant to allow users to send money. 

    USE FORCE-DIRECTED GRAPH ANALYSIS TO MIND TWITTER USER INSIGHTS FOR ADVERTISING
    Marketers can leverage user-generated content to illustrate comprehensive maps that show how user behaviors interact at a macro level.

    FACEBOOK SHOWCASE OFFERS UPFRONT AD BUYS AGAINST PREMIUM VIDEO CONTENT
    Facebook has bundled three existing ad products, positioning the program as a solution for advertisers targeting younger audiences.

    AdStage Q4 2018 Paid Media Benchmark Report
    Pallavi Sharma

    Pallavi is AdStage's VP of Marketing. Send tips, pitches, and guest post ideas to marketing (at) adstage (dot) io.