This week in Ad Tech - Google introducing pay for conversions in display campaigns; YouTube sunsetting call-to-action overlays; How Uber will become an ad company and more.
GOOGLE: INTRODUCING PAY FOR CONVERSIONS IN DISPLAY CAMPAIGNS
Paying for conversions means you only pay when someone converts on your website or app – and you’ll never pay above your target cost per action (CPA).
YOUTUBE SUNSETTING CALL-TO-ACTION OVERLAYS IN FAVOR OF NEW AD EXTENSION
The main difference is that ad extensions can be applied to new and existing ads, while the overlays are created as part of an ad.
HOW UBER WILL BECOME AN AD COMPANY, STARTING WITH EATS POOL
Uber is experimenting with “allowing retailers to create promotions themselves and show them within the product.”
FACEBOOK STARTS TESTING ADS IN SEARCH RESULTS
Advertisers participating in the test can select “Search Results” as an additional placement option that will apply to both primary search and Marketplace search inventory.
APPNEXUS REWORKS PUBLISHER CONTRACTS TO ENABLE FEE TRANSPARENCY FOR BUYERS
Buyers can now find out how much of their media budgets went to tech fees when they buy publisher inventory through AppNexus, a level of transparency not offered by any other SSP.
SOCIALBAKERS’ REPORT OFFERS DEEP DIVE INTO TOP TRENDS ON SOCIAL MEDIA
Key findings include increased Instagram ad campaigns and Facebook ad impressions happen overwhelmingly on mobile.
2018’S TECH TRENDS AND TRIBULATIONS IN 14 CHARTS
From Amazon’s HQ contest to privacy issues to trillion dollar valuations, see the 2018 tech year in review.