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    This Week In Ad News: Google says it’s not trying to stop ad blocking on Chrome

     
     
     

    GOOGLE SAYS IT'S NOT TRYING TO STOP AD BLOCKING ON CHROME
    Google has faced increasing criticism over some proposed Chrome changes that developers claim could prevent popular ad blockers from working properly. 

    MAJOR MILESTONE: DIGITAL AD SPENDING WILL PASS NON-DIGITAL THIS YEAR
    In 2019, predicts a new forecast from eMarketer, the digital research firm, digital advertising will surpass traditional for the first time, capturing more than half of all dollars spent by advertisers.

    AT&T, DISNEY, EPIC GAMES DROP YOUTUBE ADS OVER CONCERNS OF PEDOPHILE COMMENTS ON VIDEOS
    Several big-name companies including AT&T and Epic Games have pulled advertisements from the site over concerns their ads were running on videos of young children on which pedophiles were making objectifying comments.

    GOOGLE INTRODUCES 3 NEW FEATURES FOR RESPONSIVE DISPLAY ADS
    Video assets can now be incorporated into responsive display ads, a new combinations report provides insights into the performance of different creative asset combinations, and a new ad strength scorecard will measure how well your responsive display ads are set up before they go live.

    MARK ZUCKERBERG EXPLAINS WHY AN AD-FREE FACEBOOK ISN'T AS SIMPLE AS IT SOUNDS
    Facebook CEO Mark Zuckerberg has long argued that Facebook needs to be free in order for the company to accomplish its mission of connecting the world. But wouldn’t a subscription option solve many of Facebook’s problems? 

    MARKETERS, CAMPAIGN SUCCESS DEPENDS ON ACTUALLY IDENTIFYING YOUR GOALS
    It's important to choose an attribution approach to measure success - and stick to it - because the most common mistake in campaigns is shifting mid-stream.

    AdStage Q4 2018 Paid Media Benchmark Report
    Pallavi Sharma

    Pallavi is AdStage's VP of Marketing. Send tips, pitches, and guest post ideas to marketing (at) adstage (dot) io.