adstage-logo-light@2x
    START FREE TRIAL OF ADSTAGE

    Facebook Ads, Instagram Ads, This Week in Ad News, Google Ads

    This Week In Ad News: Google tests ads in Assistant results

     
     
     

    GOOGLE TESTS ADS IN ASSISTANT RESULTS
    With the Assistant now on a billion devices, the move was inevitable. While this was only a test, it’s probably not far off for Google to roll out an official ad program for Google Assistant. 

    ANTI-VACCINE FACEBOOK ADS TARGET WOMEN IN MEASLES-STRICKEN STATES
    Facebook has yet to comment on the allegation that nearly 150 spots are targeting women over the age of 25—the group most likely to include mothers of children who might need to be vaccinated. 

    AT&T ADS RETURNING TO YOUTUBE, 2 YEARS AFTER PULLING BACK OVER CONTENT
    After working with Google for nearly 2 years AT&T is now confident "that there is a near-zero possibility" its ads could end up appearing next to inappropriate or unapproved content on YouTube.

    APPLE ACQUIRED U.K.-BASED DIGITAL MARKETING STARTUP DATATIGER
    Apple Inc. acquired startup DataTiger in a move that could boost the company’s digital marketing and make it more relevant to customers.

    TIKTOK SPOTTED TESTING NATIVE VIDEO ADS
    The social media platform is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. 

    SNAP AND FACEBOOK WATCH ARE RAMPING UP THEIR VIDEO INVESTMENTS
    Snap and Facebook are each making respective pitches to creators and producers as they seek to secure more video content for their platforms, per Digiday.

    INSTAGRAM'S BRINGING DIRECT MESSAGES TO DESKTOP
    Instagram Direct is already used by around half of the platform's active users, while messaging usage, in general, is now growing faster than social platform engagement.
     

    AdStage Q4 2018 Paid Media Benchmark Report
    Pallavi Sharma

    Pallavi is AdStage's VP of Marketing. Send tips, pitches, and guest post ideas to marketing (at) adstage (dot) io.