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This Week In Ad News: Google tests ads in Assistant results

 
 
 

GOOGLE TESTS ADS IN ASSISTANT RESULTS
With the Assistant now on a billion devices, the move was inevitable. While this was only a test, it’s probably not far off for Google to roll out an official ad program for Google Assistant. 

ANTI-VACCINE FACEBOOK ADS TARGET WOMEN IN MEASLES-STRICKEN STATES
Facebook has yet to comment on the allegation that nearly 150 spots are targeting women over the age of 25—the group most likely to include mothers of children who might need to be vaccinated. 

AT&T ADS RETURNING TO YOUTUBE, 2 YEARS AFTER PULLING BACK OVER CONTENT
After working with Google for nearly 2 years AT&T is now confident "that there is a near-zero possibility" its ads could end up appearing next to inappropriate or unapproved content on YouTube.

APPLE ACQUIRED U.K.-BASED DIGITAL MARKETING STARTUP DATATIGER
Apple Inc. acquired startup DataTiger in a move that could boost the company’s digital marketing and make it more relevant to customers.

TIKTOK SPOTTED TESTING NATIVE VIDEO ADS
The social media platform is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. 

SNAP AND FACEBOOK WATCH ARE RAMPING UP THEIR VIDEO INVESTMENTS
Snap and Facebook are each making respective pitches to creators and producers as they seek to secure more video content for their platforms, per Digiday.

INSTAGRAM'S BRINGING DIRECT MESSAGES TO DESKTOP
Instagram Direct is already used by around half of the platform's active users, while messaging usage, in general, is now growing faster than social platform engagement.
 

AdStage Team