How do you scale your agency’s business while delivering the high-touch experience that your clients want? The key to success is focusing on high-leverage tasks, while eliminating the work that doesn’t require your team’s talent, says Ben Philabaum, CEO and founder of Biddyco. Below, we look at how Biddyco, a social media advertising agency based in L.A., does that by using AdStage to optimize productivity and improve campaign performance.
The team at Biddyco understands that clients often choose boutique agencies for the support and attention you can't always get from a larger vendor. To each client, they offer a small dedicated team.
The team manages and optimizes the clients’ Facebook ad campaigns, Twitter ads, YouTube ads, and retargeting campaigns. If you’ve ever done cross-network PPC management and reporting, you probably know: it’s a lot of work!
Scaling new business without losing the boutique feel
As Biddyco grew and took on more clients, they wanted to continue to deliver their signature high-touch experience for each customer, and in every interaction. “Our clients don’t see us poking around their ad campaigns, but they see our reports,” says Ben Philabaum, CEO and founder of Biddyco. For a while, the team used Google Sheets to create monthly client reports, exporting CSVs from Facebook and then pulling them into Sheets. “We then switched to a different automated reporting tool, but it had a lot of limitations and just didn’t work that great,” Ben says. “Making every report look nice took forever, and it was tedious work that took away from higher-leverage tasks that we could be doing for our clients.”
Simplify reporting to make time for strategy and creative work
With AdStage, Ben and his team at Biddyco took the drudgery out of their monthly reports while continuing to deliver top-notch, personalized experiences for each individual client. “We found AdStage to be the perfect solution: super simple to use, and highly customizable to really tailor our reports to each client, their needs, and things they want to see,” says Ben.
Ben and his team at Biddyco found AdStage’s customer success and engineering teams to be very responsive. Biddyco’s previous technology provider was based overseas, and sometimes it took more than a day for them to respond to a support ticket. “With AdStage, it’s really fast, same day, sometimes just 10 minutes,” Ben said.
After trying Google Sheets and another automated reporting solution, Biddyco found AdStage to be the best fit for their agency’s needs. “Reporting is one of those things that shouldn’t be difficult,” Ben said. “Unfortunately, a lot of times it is. If you’re spending a good amount of money on ads, AdStage is a great investment for the headaches it’ll save you and your team.”
Reports that build trust and agency’s brand
With AdStage, Biddyco was able to save 15 hours a week, take on more clients, and grow their business. “AdStage gives you the ability to visualize data in ways you can’t do in AdWords, Facebook Ads, or any other platform,” Ben said. “It consolidates everything in one place, so you don’t have to waste time hopping around different platforms. The cross-network charts and graphs help you interpret data at a higher level.”
“Reporting is one of those things that shouldn’t be difficult. Unfortunately, a lot of times it is. If you’re spending a good amount of money on ads, AdStage is a great investment for the headaches it’ll save you and your team."
For Ben, who runs the agency’s business on top of being very hands-on with client work, AdStage also helps to keep tabs on the daily numbers of all client campaigns. “I built a dashboard where I can pull in every single client in one report and measure macro-trends,” Ben said. If CPAs suddenly go up for one client, Ben can now look at the campaign performance across multiple accounts and explain to the client if it’s a normal fluctuation. “AdStage is the only platform I’ve seen that does it well,” Ben said.
Reporting is part of the full agency’s experience, and Biddyco wanted to make it perfect. With AdStage’s white label reporting feature, Biddyco customized reports for each client, including the brand’s name and custom URL. “It’s the little things, but these are what help build trust and make reporting the numbers each week much easier,” Ben said.