Google Ads

    Google Ads FAQ

    Not everyone has all the answers all the time. Even the most seasoned marketers can get overloaded and encounter a mind blank from time to time. To help you through those tough moments, we compiled some of the most frequently asked questions we see and hear in our space. Here it is — the list of FAQs about advertising on Google and helpful, how-to answers. 

    The answer to most of these questions lies within your Google Ads dashboard, so save, bookmark, and memorize this link. We also highly suggest downloading Google Ads Editor as a way to more easily manage your accounts. With it, you can:

    • Use bulk editing tools to make multiple changes quickly.
    • Export and import files to share proposals or make changes to an account.
    • View statistics for all campaigns or a subset of campaigns.
    • Manage, edit, and view multiple accounts at the same time.
    • Search and replace text across ad groups or campaigns.
    • Copy or move items between ad groups and campaigns.
    • Undo and redo multiple changes while editing your campaigns.
    • Make changes in draft before uploading them to your account.
    • Keep working even when you're offline.

    Download Google Ads Editor here. 

    How to cancel Google Ads

    How to cancel your Google Ads account

    A few notes of caution before you completely shut down your account:

    • Doing so will automatically stop all your ads within 24 hours. 
    • When you cancel your account, you’ll get a refund for any unused account balance, excluding amounts from promotional offers. 
    • You’ll still be able to access the data in your Google Ads account by logging in to Google Ads. 
    • You'll need to reactivate your account first if you want to use it again in the future.

    Google makes it a little more complicated to cancel than just clicking a button, but really that’s for your protection. To successfully cancel your Google Ads account, you’ll need:

    • Administrative access to your account
    • Billing set up for your account

    Once you have that, 

    1. Sign into your Google Ads account.
    2. Click the tools icon   in the upper right corner. 
    3. Under “Setup,” click Preferences.
    4. Click the Account Status section to expand it.
    5. Click Cancel my account. 

    How to cancel a Google Ads campaign

    These steps work for pausing, removing, or resuming campaigns. If you’re interested in canceling a Google Ads campaign, be sure you know if you simply want to pause it, or if want to take the further step if stopping and removing it. 

    1. Sign in to your Google Ads account.
    2. On the page menu on the left, click Ads & extensions.
    3. Select the checkbox next to the ad that you want to remove.
    4. At the top of the ad statistics table, click the Edit drop-down menu.
    5. Select Remove.

    How to create a Google Ads account

    Google makes creating a Google Ads account super simple because they want you up and advertising on the platform asap. To successfully set up a Google Ads account you’ll need an email address and website for your business. Then, you can create your first ad in 15 minutes (or so Google says). 

    Click here to get started creating a Google Ads account. Google will coach you the flow with clear instructions. 

    How to log into Google Ads 

    Log into Google Ads with this link here. Have your login name and password handy. 

    How to transfer a Google Ads account

    There comes a time when someone else must take over. Google totally gets that and makes it easy for you to pass on the torch whether for the whole Google Ads account, or access to your Analytics account.

    To transfer access to your Google Ads account to a different user

    1. Sign in to your Google Ads account at
    2. Click the tools icon and select Account settings.
    3. Select Account access from the navigation bar.
    4. Click Invite other users.
    5. From the Choose an access level drop-down menu, select the access level you want this person to have.
    6. Click Send Invitation.
    7. The Google Account that you want to transfer ownership to will receive an email with instructions for completing the transfer process.
    8. To remove your previous Google Account email, return to the Account access page, then click Terminate access for the old email address.

    To transfer access to your Google Ads Analytics account to a different user:

    1. Sign in to your Google Analytics account.
    2. Click Access Manager.
    3. From the 'Existing Access' table, click Add User.
    4. Enter your alternate Google Account's email address, last name, and first name.
    5. Select Account Admin as the Access type.
    6. Click Finish.
    7. Now you can sign in to your Analytics account as the new administrator, and you can remove the original account administrator if you choose to.

    How to pay for Google Ads

    Not surprisingly, Google makes this one super easy, too. You can make a payment at any time, with any payment method that's available to you. To make one, follow these steps:

    1. Sign in to your Google Ads account.
    2. Click the gear icon   or the tools icon and choose Billing & payments.
    3. Click Make a payment.

    You'll then be able to choose from any payment methods already associated with your account, or you can add a new payment method. Accepted payment methods include bank accounts, credit cards, and debit cards. 

    What is Google Ads credit

    Google Ads credit is a coupon code worth a certain value that is deposited in your Google Ads account as an incentive to run a campaign on Google. Here’s one for brand new accounts that gives you $100 credit when you spend $50. 

    How to redeem Google Ads credit 

    Before you can add a promo code to your account you must provide a payment method. That’s so if your budget goes over the amount of the promo code, Google will charge your payment method to cover the full total. After you’ve done that, 

    1. Sign in to your Google Ads account.
    2. Click the gear icon and choose Billing & payments.
    3. Click Settings from the menu on the left.
    4. Scroll to the bottom of the page, then click Manage promotional codes.
    5. Enter your promotional code.
    6. Click Save.

    How to check the value or status of Google Ads credit

    To see how much credit you have left, or how close you are to earning a credit (as in the offer above):

    1. Sign in to your Google Ads account.
    2. Click the gear icon and choose Billing & payments.
    3. Click Settings from the menu on the left.
    4. Scroll to the bottom of the page, then click Manage promotional codes.
    5. On the "Active promotions" card, you will see the progress bar for current codes. 
    6. Your completed or expired promotions are found on the "Completed promotions" card.

    Where is Google Ads keyword tool

    You’re going to be using the Google Ads keyword planner tool A LOT, so bookmark it now. You will need to sign in as you would your Google Ads account so Google can take a look at the information you’ve already provided in your ads and campaigns. Here is that link again: Link to log in to Google Ads keyword planner tool

    Image from Google

    How to group keywords in Google Ads

    Grouping keywords in your Google Ads is an easy and surefire way to improve your account’s relevance, which means a higher Quality Score and lower CPC. Grouping keywords is just a form of organization that makes Google happy. Here’s how to go about doing that:

    Start with top-level keyword groups

    Top-level groups should be broad since the next step is to branch into smaller, more specific subgroups. As you consider your own top-level keyword groups, think about what differentiates your business. These are usually words that describe your business’s offerings. If you run a handmade wood furniture business, what are your top product categories? Tables, desks, bedroom sets.

    Then build out subgroups under your top-level groups

    Using the tables, desks, and bedroom sets example, figure out how each of those breaks down into relatable keyword subgroups customers might be using to find what they want. For example, with desks, your subgroup keywords might include: standing, rolltop, computer, writing, credenza, etc. Some people take this further to third tier and fourth tier subgroups. Just make sure each subgroup reveals another layer of intent.

    Always be iterating

    As you check your reports, continue your keyword research, and keep your eye on trends, you’ll always be adding to and tweaking your keywords. For instance, if you add a new type of furniture to your overall offering, or decide rolltop desks are too much of a hassle, you’ll want to update your keywords to reflect that. 


    Still have a question that wasn’t answered here? Check out all our Google Advertising guides here. In addition to industry news, you’ll find resources like Tips on Creating Successful Google Text Ads, Google Dynamic Search Ads Refresher, Guide to Google Ads Bidding Strategies, and Google Partners Explained.


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    Breanna Lambert

    Breanna has 10+ years’ experience in marketing, though the tides & trends have pushed her almost exclusively into digital. She lives in the hills above Boulder, CO and spends her downtime outside exploring with her husband, son, and pup.