This week, Instagram is building a whole new app for e-commerce, Facebook users are taking a break from Facebook, and Amazon is testing an attribution pixel. Tune in to hear the latest news in digital advertising with commentary from AdStage's Josh and Anya.
The new standalone IG Shopping app will let users browse collections of goods from merchants, and purchase directly within the app.
The latest Pew Research survey says that 54% of Facebook users have adjusted privacy settings in the last year.
The new Amazon Attribution tool lets advertisers compare whether ads on its sites are more effective than those on its rivals’.
Previously divvied up into groups, Amazon’s ad business is combining its e-commerce, search, display, programmatic, video, and measurement offerings into one place.
Google paid Mastercard millions of dollars to track whether online ads led to sales at a physical store in the U.S.
Marketers at Shiru Cafe are testing whether customers are ready to give up some of their privacy in exchange for free coffee.
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