This week in Ad News: Bing Ads to exclusively serve Yahoo search traffic starting in March; How to use asset placement customization in Facebook; Key findings from Gartner Marketing Analytics Survey 2018; and more.
BING ADS TO EXCLUSIVELY SERVE YAHOO SEARCH TRAFFIC STARTING IN MARCH
Soon, Bing Ads, Yahoo, and AOL will be simplified and accessible under the Bing Ads umbrella and managed in the same Bing Ads platform.
HOW TO USE ASSET PLACEMENT CUSTOMIZATION IN FACEBOOK
With the release of the asset placement customization tool, advertisers can now take advantage of every Facebook placement delivery option while ensuring their creative looks its absolute best with every impression.
TOP TEN YOUTUBE PARTNER COLLAB LAUNCHES AD SALES GROUP
Independent digital content studio Collab announced they are launching an ad sales unit to monetize its broad reach for both the brand and the talent it represents.
AMAZON'S NEW AD-SUPPORTED VIDEO CHANNEL FREEDIVE CLOUD COULD CHALLENGE FACEBOOK AND GOOGLE
Amazon released a free, ad-supported streaming video channel called IMDB Freedive, which is currently available on Amazon Fire devices and through Amazon’s desktop site.
KEY FINDINGS FROM GARTNER MARKETING ANALYTICS SURVEY 2018
Gartner surveyed over 500 companies in the 2018 Marketing Analytics Survey to uncover what’s working and where marketers have progressed on their journey of using data and analytics to power modern marketing.
FORMS AREN'T DEAD: THE STATE OF EMAIL LEAD CAPTURE IN 2019
74% of marketers are using web forms for lead generation, and 49.7% of marketers say that web forms are their highest converting lead generation tool.
AMAZON SPONSORED PRODUCTS GETS NEW TARGETING OPTIONS AND A PORTFOLIO TOOL
Amazon released two new features to their search advertisers: new Sponsored Product targeting options and portfolios. This article walks through each in detail and how advertisers can leverage them effectively.