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    Afraid To Ask: Negative keywords and how to optimize them

    PPC, SEM, Negative Keywords

    Afraid To Ask: Negative keywords and how to optimize them

    Breanna Lambert   8 minute read

    If you hear “negative keywords” and think it’s a phrase to describe insults someone might use to push your buttons, well, when used in digital marketing at least, you’re a little off the mark. But that’s ok. That’s ...
    Balancing lead quality and quantity—tips for your marketing funnel

    user acquisition, ROI, Lead Generation, Customer Engagement

    Balancing lead quality and quantity—tips for your marketing funnel

    Rani Arsanios   9 minute read

    Great B2B businesses are often credited with having strong sales capabilities. However, their digital lead generation strategies can also become a bottleneck that hinders their ...
    Facebook helps get data from browsers blocking third-party cookies

    This Week in Ad Tech, The PPC Show

    Facebook helps get data from browsers blocking third-party cookies

    Pallavi Sharma   2 minute read

    This week, Facebook helps overcome third-party cookie blocking; Video is now 25% of all US digital advertising spend; and Bing changes political ad policy.
    Meet AskAdStage — the Slack app that makes it easy to share paid marketing data with your entire team

    Analytics, Closed-loop Reporting, PPC Reporting, AdStage Product

    Meet AskAdStage — the Slack app that makes it easy to share paid marketing data with your entire team

    Rebecca Seligstein   3 minute read

    Reporting on paid ad performance across all search and social networks is a weekly or monthly task for lead generation marketers. It would be great if this was the only time ...
    Facebook Adding More Choices For Video Ad Buyers

    This Week in Ad Tech, The PPC Show

    Facebook Adding More Choices For Video Ad Buyers

    Pallavi Sharma   3 minute read

    This week, Facebook adds more choices for video ad buyers; Google announces custom metrics, Unique Reach, and Brand Lift capabilities; and Snapchat roles out new ecommerce ...
    How to Know if Your Marketing Campaign Is Working

    Reporting

    How to Know if Your Marketing Campaign Is Working

    Pam Neely   9 minute read

    We’ve all been there.
    Facebook Stories ads now available to all advertisers

    This Week in Ad Tech, The PPC Show

    Facebook Stories ads now available to all advertisers

    Anya Pratskevich   4 minute read

    This week, Facebook Stories ads were made available to all advertisers while Amazon and Snapchat formed a powerful partnership. Also, learn how to untangle your B2B attribution ...
    How to Untangle Your B2B Attribution

    Reporting

    How to Untangle Your B2B Attribution

    Michael McEuen   11 minute read

    Whether you’re in an agency role or part of an in-house team, there will inevitably be a time when you’ll be asked: “What’s the business impact of our advertising campaigns?”
    Vertical Video Ads Are Coming to Youtube

    This Week in Ad Tech, The PPC Show

    Vertical Video Ads Are Coming to Youtube

    Anya Pratskevich   2 minute read

    This week, Amazon has been forecast to be the number 3 digital advertising player in 2018, YouTube rolled out vertical ads, and Spotify (kind of) became the first platform for ...
    10 Lead Generation Metrics for Your "Smarketing" Team

    B2B Marketing, Reporting

    10 Lead Generation Metrics for Your "Smarketing" Team

    Anya Pratskevich   5 minute read

    About six months ago, our sales and marketing teams at AdStage formed a strategic "smarketing" unit. It all began with a separate Slack channel and grew into a bi-weekly ...
    Facebook Updates Ad Metrics to Provide a More Holistic View

    The PPC Show, This Week in Ad Tech

    Facebook Updates Ad Metrics to Provide a More Holistic View

    Anya Pratskevich   2 minute read

    This week on the PPC Show, Facebook shares more data on ad placement, Collection ads get a pre-holiday touch-up, and NASA is exploring additional monetization options. Tune in ...

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