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Facebook Tests Multiple Brands in Single Ad Unit

This week in AdTech: Facebook Attribution helps you measure the impact of your ads across the Facebook family of apps; Apple App Store search ads are expected to drive $500 ...

Digital Marketing

An Unconventional Guide to Chatbots for PPC Marketers

Arnav Patel 8 minute read

In 2016, a Stanford undergrad named Joshua Browder, who had recently gotten his driver’s license, incurred several parking tickets. While trying to contest them, he found that ...

Facebook Ads, LinkedIn Ads, The PPC Show, Youtube Ads, This Week in Ad News, Google Ads, Microsoft Advertising, Pinterest Ads

YouTube now counts "engagement" at 10 seconds

Pallavi Sharma 2 minute read

This week in AdTech: YouTube now counts "engagement" as 10 seconds; best practices for LInkedIn Sponsored InMail campaigns; and Pinterest unveils updates to self-server ads ...

Digital Marketing

Afraid To Ask: Negative keywords and how to optimize them

Breanna Lambert 8 minute read

If you hear “negative keywords” and think it’s a phrase to describe insults someone might use to push your buttons, well, when used in digital marketing at least, you’re a ...

Digital Marketing

Balancing lead quality and quantity—tips for your marketing funnel

Rani Arsanios 9 minute read

Great B2B businesses are often credited with having strong sales capabilities. However, their digital lead generation strategies can also become a bottleneck that hinders their ...

Facebook Ads, LinkedIn Ads, The PPC Show, This Week in Ad News, Microsoft Advertising

Facebook helps get data from browsers blocking third-party cookies

Pallavi Sharma 2 minute read

This week, Facebook helps overcome third-party cookie blocking; Video is now 25% of all US digital advertising spend; and Bing changes political ad policy.

AdStage Products

Meet AskAdStage — the Slack app that makes it easy to share paid marketing data with your entire team

Rebecca Seligstein 3 minute read

Reporting on paid ad performance across all search and social networks is a weekly or monthly task for lead generation marketers. It would be great if this was the only time ...

Facebook Ads, The PPC Show, Youtube Ads, This Week in Ad News, Google Ads

Facebook Adding More Choices For Video Ad Buyers

Pallavi Sharma 3 minute read

This week, Facebook adds more choices for video ad buyers; Google announces custom metrics, Unique Reach, and Brand Lift capabilities; and Snapchat roles out new ecommerce ...

Salesforce

How to Know if Your Marketing Campaign Is Working

Pam Neely 9 minute read

We’ve all been there.

Facebook Ads, Instagram Ads, The PPC Show, This Week in Ad News, Google Ads

Facebook Stories ads now available to all advertisers

Anya Pratskevich 4 minute read

This week, Facebook Stories ads were made available to all advertisers while Amazon and Snapchat formed a powerful partnership. Also, learn how to untangle your B2B attribution ...

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Facebook Tests Multiple Brands in Single Ad Unit

An Unconventional Guide to Chatbots for PPC Marketers

YouTube now counts "engagement" at 10 seconds

Afraid To Ask: Negative keywords and how to optimize them

Balancing lead quality and quantity—tips for your marketing funnel

Facebook helps get data from browsers blocking third-party cookies

Meet AskAdStage — the Slack app that makes it easy to share paid marketing data with your entire team

Facebook Adding More Choices For Video Ad Buyers

How to Know if Your Marketing Campaign Is Working

Facebook Stories ads now available to all advertisers

This Week In Ad News

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