Leading PPC Blog and PPC Podcast

Compare your numbers - Instagram Ads Benchmarks in Q1 2019

While Facebook continues to get tons of flack for questionable practices, Instagram has stepped in to pick up the slack. According to this Barron's article, "Instagram is ...

Facebook Ads, Benchmark Reports

Q1 2019 Benchmark Numbers: Facebook CPC, CPM, and CTR

Breanna Lambert 7 minute read

Whether it's improper encryption of passwords, collecting emails without consent, or kicking around the idea of selling user data to third parties, Facebook continues to make ...

Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Yahoo Gemini, Google Ads, Benchmark Reports, Microsoft Advertising

AdStage’s Q1 2019 Paid Media Benchmark Report

Breanna Lambert 3 minute read

After the rush of Q4’s holiday season, Q1 is often a time of getting back “normal.” To determine what that means for marketers, we compiled 13 billion impressions and over ...

Google Ads, Benchmark Reports

Compare your numbers: Google Ads Benchmarks for CPC, CPM, CTR

Breanna Lambert 6 minute read

When you're looking for a particular something that you want to buy, do you head to Google or Amazon? According to this Wall Street Journal article, more consumers are heading ...

Salesforce

How to Use Campaign Naming Conventions and UTM Strategies to Link Marketing and Sales

Eric Ramos 10 minute read

With the intersection of marketing technology and digital ad platforms, B2B Digital Marketers are now getting a chance to justify how much value their efforts influence the ...

Digital Marketing

PPC Automation: Everything You Need To Know From Scripts To Software

Sean Martin 19 minute read

PPC automation can be a daunting subject to tackle, regardless of whether you’re a novice or an expert digital marketer. From setting up advanced tracking, to integrating ...

Facebook Ads, This Week in Ad News, Google Ads, AdStage Products

This Week in Ad News: AdStage Launches Google Sheets Add-On for Cross-Channel Campaign Data

Pallavi Sharma 3 minute read

Instagram Ads, Benchmark Reports

23 Stats & How Tos That Prove Instagram is Made for B2B Marketers

Breanna Lambert 7 minute read

For some B2B and B2C lead gen marketers, social media doesn’t feel as natural as say email marketing. And Instagram? That aesthetically-obsessed, millennials everywhere ...

AdStage Products

AdStage Announces the Launch of AdStage for Google Sheets

Sahil Jain 2 minute read

AdStage launches a new product that brings your cross-channel advertising data into Google Sheets, starting at only $29/month. AdStage has eliminated annual contract ...

Google Analytics

Guide - How to Map Google Analytics Goals to Your Paid Ads Using Google Sheets

Josh Rodriguez 6 minute read

Here is the ask from your manager - they want to know how much Facebook ad spend led to those conversions you reported from Google Analytics goals. In other words, how much did ...

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