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    Facebook Ads, LinkedIn Ads, The PPC Show, This Week in Ad News, Microsoft Advertising

    Facebook Tests Multiple Brands in Single Ad Unit

    This week in AdTech: Facebook Attribution helps you measure the impact of your ads across the Facebook family of apps; Apple App Store search ads are expected to drive $500 ...

    Digital Marketing

    An Unconventional Guide to Chatbots for PPC Marketers

    In 2016, a Stanford undergrad named Joshua Browder, who had recently gotten his driver’s license, incurred several parking tickets. While trying to contest them, he found that ...

    Facebook Ads, LinkedIn Ads, The PPC Show, Youtube Ads, This Week in Ad News, Google Ads, Microsoft Advertising, Pinterest Ads

    YouTube now counts "engagement" at 10 seconds

    This week in AdTech: YouTube now counts "engagement" as 10 seconds; best practices for LInkedIn Sponsored InMail campaigns; and Pinterest unveils updates to self-server ads ...

    Digital Marketing

    Afraid To Ask: Negative keywords and how to optimize them

    If you hear “negative keywords” and think it’s a phrase to describe insults someone might use to push your buttons, well, when used in digital marketing at least, you’re a ...

    Digital Marketing

    Balancing lead quality and quantity—tips for your marketing funnel

    Great B2B businesses are often credited with having strong sales capabilities. However, their digital lead generation strategies can also become a bottleneck that hinders their ...

    Facebook Ads, LinkedIn Ads, The PPC Show, This Week in Ad News, Microsoft Advertising

    Facebook helps get data from browsers blocking third-party cookies

    This week, Facebook helps overcome third-party cookie blocking; Video is now 25% of all US digital advertising spend; and Bing changes political ad policy.

    AdStage Products

    Meet AskAdStage — the Slack app that makes it easy to share paid marketing data with your entire team

    Reporting on paid ad performance across all search and social networks is a weekly or monthly task for lead generation marketers. It would be great if this was the only time ...

    Facebook Ads, The PPC Show, Youtube Ads, This Week in Ad News, Google Ads

    Facebook Adding More Choices For Video Ad Buyers

    This week, Facebook adds more choices for video ad buyers; Google announces custom metrics, Unique Reach, and Brand Lift capabilities; and Snapchat roles out new ecommerce ...

    Facebook Ads, Instagram Ads, The PPC Show, This Week in Ad News, Google Ads

    Facebook Stories ads now available to all advertisers

    This week, Facebook Stories ads were made available to all advertisers while Amazon and Snapchat formed a powerful partnership. Also, learn how to untangle your B2B attribution ...