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Facebook Ads, The PPC Show, Youtube Ads, This Week in Ad News, Microsoft Advertising

This Week In Ad News: Key Findings from Gartner Marketing Analytics Survey 2018

This week in Ad News: Bing Ads to exclusively serve Yahoo search traffic starting in March; How to use asset placement customization in Facebook; Key findings from ...

Digital Marketing

Lead Generation: Are you optimizing for the wrong metrics?

Breanna Lambert 5 minute read

Way back when, which in the world of digital marketing could mean just a few years ago, marketers focused on numbers like web traffic, social impressions, number of blog ...

Facebook Ads, Instagram Ads, The PPC Show, This Week in Ad News, Microsoft Advertising

This Week In Ad News: Facebook adds new reporting for Click-to-WhatsApp ads

Pallavi Sharma 2 minute read

This week in Ad News: This Week in Ad Tech -Facebook adds new reporting for click-to-whatsapp ads, Spotify allows sponsorship of the Discover Weekly playlist, and boost ...

The PPC Show, This Week in Ad News

This Week In Ad News: [Special Edition] 2019 PPC Predictions

Pallavi Sharma 2 minute read

For this special edition of This Week in Ad News - a roundup of 2019 predictions for the industry, including a bonus PPC Show.

Facebook Ads, The PPC Show, This Week in Ad News, Google Ads

2019 Trends in PPC [PODCAST]

Paul Wicker 27 minute read

Welcome to this special edition of The PPC Show where JD Prater and I take a break from the regular headlines and discuss 2019 trends and predictions for PPC. Tune in to hear ...

Digital Marketing, AdStage Products

Show a More Complete Picture by Adding HubSpot Data to Ad Performance Reports

Rebecca Seligstein 3 minute read

Marketers have a lot going on. Not only are we responsible for the overall brand, product messaging, and press of a company, but we are the primary drivers of lead generation ...

Twitter Ads, Benchmark Reports

Twitter Ads Benchmarks for CPC, CPM, and CTR in Q3 2018

Breanna Lambert 4 minute read

In Q3 2018, we analyzed over 104 million impressions and nearly 2 million clicks on Twitter to calculate median CPC, CPM, and CTR. Although Twitter didn’t have much to offer ...

The PPC Show, Youtube Ads, This Week in Ad News, Google Ads

This Week In Ad Tech: 3 Prospecting Features for Google Display Campaigns

Pallavi Sharma 2 minute read

This Week in Ad Tech -3 Prospecting Features for Google Display Campaigns; 5 Steps to Take When PPC Conversions are Down; Amazon Reaffirms: 'No Plans' for Ads on Alexa ...

LinkedIn Ads, Benchmark Reports

LinkedIn Ads Benchmarks for CPC, CPM, and CTR in Q3 2018

Breanna Lambert 4 minute read

In Q3 2018, we analyzed nearly 2 billion impressions and 4.1 million clicks on LinkedIn to calculate median CPC, CPM, and CTR for the business and career-oriented site. Last ...

Benchmark Reports, Microsoft Advertising

Bing Ad Benchmarks for CPC, CPM, and CTR in Q3 2018

Breanna Lambert 3 minute read

Despite its 17% revenue growth year over year, Bing is forever trying to sprint out from under Google’s shadow. Earlier this year, Google expanded ad capabilities to allow more ...

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This Week In Ad News

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