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Facebook Ads, This Week in Ad News, Google Ads

This Week In Ad News: Google says it’s not trying to stop ad blocking on Chrome

GOOGLE SAYS IT'S NOT TRYING TO STOP AD BLOCKING ON CHROMEGoogle has faced increasing criticism over some proposed Chrome changes that developers claim could ...

Salesforce

How to Use the Power of Salesforce to Improve Paid Advertising

Breanna Lambert 5 minute read

As we continue to reiterate the importance of better aligning your marketing and sales teams, we can’t ignore the biggest keeper of all things sales – Salesforce. The ...

Digital Marketing

7 Resources to Improve Your Video Strategy in 2019

Breanna Lambert 3 minute read

If there’s one trend that dominated the digital ad landscape in 2018, it was video. And from new platform capabilities to stats like 25% of all US digital advertising is now ...

Benchmark Reports, Microsoft Advertising

Bing Ads Benchmarks for Q4 2018 + Why “the future looks brighter for Bing”

Breanna Lambert 4 minute read

According to an announcement Microsoft made early this year, Bing ad revenue rose 14% in the fourth quarter of 2018. When Merkle released its Q4 2018 Digital Marketing Report, ...

Twitter Ads, Benchmark Reports

Twitter Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

Breanna Lambert 2 minute read

Twitter recently shared its user base numbers for the first time, and people were shocked, and not in a good way. Twitter has 126 million daily users. For comparison, Snap has ...

Facebook Ads, Instagram Ads, This Week in Ad News, Google Ads

This Week In Ad News: Google tests ads in Assistant results

Pallavi Sharma 3 minute read

Instagram Ads, Benchmark Reports

Instagram Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

Breanna Lambert 3 minute read

Despite what’s going on over at parent company Facebook, Instagram continues to thrive, and marketers are more than willing to pay to play, especially as more consumers flock ...

Google Analytics, Salesforce

Why you need to align sales & marketing now

Breanna Lambert 5 minute read

The debut of AdStage’s newest product, Join, is clear proof we believe that for marketers to win they must become more aligned and integrated with sales as a way to close the ...

Google Ads, Benchmark Reports

Google Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

Breanna Lambert 5 minute read

In the last quarter of the year, Google made some major changes to Display campaigns, and it couldn’t have come at a better time since our calculations found that costs and ...

LinkedIn Ads, Benchmark Reports

LinkedIn Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

Breanna Lambert 3 minute read

In Q4, Microsoft reported that LinkedIn was seeing record levels of engagement among its 610 million registered users; a 34% increase in sessions in fact. With heavy updates to ...

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This Week In Ad News

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