Advertising, PPC

10 PPC Tools to Steal Your Competitors’ Best Ads

One of the best-kept secrets of our industry is that you don’t need to be a creative genius to come up with an effective advertising campaign. Most good ideas are creative ...

Closed-loop Reporting, The PPC Show, The PPC Show [Podcast]

Unlocking PPC Revenue Growth with CRMs

Welcome to episode #80 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Heather Cooan, Founder and Principal Growth ...

Amazon Advertising, E-Commerce Marketing

The Ultimate Guide to Amazon PPC Advertising

Amazon pay-per-click (PPC) advertising allows merchants to gain visibility and to thrive amidst cut-throat competition. This platform has evolved into one of the most powerful ...

Advertising

Measuring the ROI of Event Marketing

On average, CMOs allocate almost a quarter of their total annual budgets to live events, according to Forrester. That’s not surprising, because many marketers consider event ...

Agency Tips, Effective PPC Reports, PPC Tools, Reporting

White-Label Reports: 5 Ways to Improve the Client Experience

Back in 2013, Golden State Warriors’ star player Steph Curry was a part of the Nike family, not Under Armour, as he is today. So what happened? As ESPN highlighted in this story

The PPC Show, The PPC Show [Podcast]

Pinterest Ads Playbook for Social Marketers [Podcast]

Welcome to episode #79 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Vernon Johnson, Social Account Manager at 3Q ...

Advertising, Audio ads

How Much Do Spotify Ads Cost?

In investor meetings ahead of Spotify’s IPO, the company’s CEO, Daniel Ek, described Spotify’s mission as the “hard work of helping one million artists live off their art.” As ...

Analytics, Facebook, Facebook Ads, PPC Metrics, ROI

ROAS vs ROI: How to Choose the Right Facebook Performance Metrics

Over the past ten years, Facebook advertising has evolved from simple banner ads and listings to become a highly complex tool to target distinct demographics. Yet despite being ...

Analytics, Data visualization, PPC Reporting, Reporting

The Art of the Chart: 5 Keys to Stunning Data Visualization

When creating a report for someone, be it a boss or a client, the data should always be the star. Sure, you could just create page upon page full of data-dense tables, and they ...

social media, Social Media Advertising

5 Social Media Stats on Demographic Targeting in 2018

Forrester contends that social media advertising budgets will grow to $40 billion by 2021. Which channels will drive the most growth? As consumers switch between screens and ...