Digital Marketing

7 Resources to Improve Your Video Strategy in 2019

If there’s one trend that dominated the digital ad landscape in 2018, it was video. And from new platform capabilities to stats like 25% of all...

Microsoft Advertising, Benchmark Reports

Bing Ads Benchmarks for Q4 2018 + Why “the future looks brighter for Bing”

According to an announcement Microsoft made early this year, Bing ad revenue rose 14% in the fourth quarter of 2018. When Merkle released its Q4...

Instagram Ads, Facebook Ads, Google Ads, This Week in Ad News

This Week In Ad News: Google tests ads in Assistant results

     

Twitter Ads, Benchmark Reports

Twitter Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

Twitter recently shared its user base numbers for the first time, and people were shocked, and not in a good way. Twitter has 126 million daily...

Instagram Ads, Benchmark Reports

Instagram Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

Despite what’s going on over at parent company Facebook, Instagram continues to thrive, and marketers are more than willing to pay to play,...

Google Analytics, Salesforce

Why you need to align sales & marketing now

The debut of AdStage’s newest product, Join, is clear proof we believe that for marketers to win they must become more aligned and integrated...

Google Ads, Benchmark Reports

Google Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

In the last quarter of the year, Google made some major changes to Display campaigns, and it couldn’t have come at a better time since our...

LinkedIn Ads, Benchmark Reports

LinkedIn Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

In Q4, Microsoft reported that LinkedIn was seeing record levels of engagement among its 610 million registered users; a 34% increase in sessions...

Facebook Ads, Benchmark Reports

Facebook Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

Facebook just can’t seem to stay out of the news these days, especially when it comes to data collection methods and privacy concerns. But that...

Facebook Ads, Twitter Ads, Google Ads, Microsoft Advertising, This Week in Ad News

This Week In Ad News: Facebook announces campaign level budgets