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    How to optimize your campaign based on Facebook's 3 new relevance scores

    The old relevance score. Sometimes a best friend, and sometimes a terrible foe. There’s something about the way it feels so judge-y that’s hard to overcome at times. ...

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    This Week In Ad News: Adobe, Microsoft, and LinkedIn join forces to accelerate account-based marketing

    ADOBE, MICROSOFT, AND LINKEDIN JOIN FORCES TO ACCELERATE ACCOUNT-BASED MARKETINGWith the partnership LinkedIn is hoping to create a seamless way for joint customers to identify ...

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    3 Bottom-of-Funnel Strategies to Improve ROI Today

    Marketers aren’t the only ones focused on bottom-of-the-funnel efforts these days. The PPC platforms themselves are introducing new features designed to promote more ...

    Digital Marketing

    E-Book: Demystifying ROI for B2B Marketers

    Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. B2B marketing isn’t a simple, transactional process that’s easily ...

    Digital Marketing

    How To + Tools to Set Your PPC Campaign Budget

    When your boss asks you how much budget you need for the year, unfortunately, “All of the money” is not an appropriate answer. Or at least it won’t yield you what you want. ...

    Facebook Ads, LinkedIn Ads, This Week in Ad News, Google Ads

    This Week in Ad News: LinkedIn Introduces Lookalike Audiences, Improves Audience Targeting

    LINKEDIN INTRODUCES LOOKALIKE AUDIENCES, IMPROVES AUDIENCE TARGETINGLinkedIn’s lookalike audiences combines the traits of ideal customer with our rich member and company data ...

    Digital Marketing

    Emergency Guide to Fixing a Failing PPC Campaign

    How do you know a PPC campaign is tanking? It’s usually not just a gut feeling, though some of us have been doing this for so long, that could be a part of it. More likely, ...

    Facebook Ads, This Week in Ad News, Google Ads, Microsoft Advertising

    This Week in Ad News: Facebook’s outage cost small advertisers thousands of dollars

    SNAP'S STOCK RISES ON EXPECTED AD REVENUESSocial-media platform Snapchat’s parent company Snap witnessed a sharply higher stock price on positive news: an analyst’s buy rating ...

    Digital Marketing

    The 17 PPC Stats & Trends You Need to Know

    There’s nothing like a good stat to get a marketer’s heart pounding. Whether you use them as information, inspiration, or benchmarks, it’s always good to have some ...

    Digital Marketing

    How to Decipher Clicks from Conversions

    For some of us more seasoned expert marketers, clicks and conversions might seem like Digital Marketing 101. But with the ever-changing and sometimes overwhelming state of ...