Youtube Ads, Benchmark Reports

YouTube Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

Google CEO Sundar Pichai started the year calling YouTube a key contributor to Google’s rise in fourth-quarter revenue, though he didn’t offer many...

Google Analytics, Youtube Ads, Facebook Ads, Google Ads

Top Blog Roundup: Best of 2018

It’s always fun to review the past year and see what topics caught people’s eye. We looked at our most-viewed blog posts for 2018 and it’s obvious...

Youtube Ads, Instagram Ads, LinkedIn Ads, Facebook Ads, Twitter Ads, Google Ads, Microsoft Advertising, Benchmark Reports

AdStage’s Q4 2018 Paid Media Benchmark Report

The last quarter of the year is the most important for marketers, and the massive amount of data we combed through to deliver Q4’s Benchmark Report...

Facebook Ads, Google Ads, This Week in Ad News, Benchmark Reports

This Week In Ad News: AdStage Q4 2018 Paid Media Benchmark Report

ADSTAGE Q4 2018 PAID MEDIA BENCHMARK REPORT We analyzed 13.3 billion impressions and nearly 136 million clicks powered by the AdStage...

LinkedIn Ads, Facebook Ads, This Week in Ad News

This Week In Ad News: Facebook Plots Messenger, WhatsApp, and Instagram Chat Consolidation

This week in Ad News: Facebook plots Messenger, WhatsApp and Instagram chat consolidation; State of Social 2019; and more.

Digital Marketing

5 Steps To Creating The Perfect Text For Your PPC Ad

PPC ads are an amazing tool in getting more conversions and attention. And writing it might seem easy. After all, these are short and very simple....

Digital Marketing

A Marketer’s Guide to Winning at Sales

Marketing vs. sales. Sales vs. marketing! Who will win in an all out battle to secure customers and take home the glory? No one and everyone is the...

Youtube Ads, Facebook Ads, The PPC Show, Microsoft Advertising, This Week in Ad News

This Week In Ad News: Key Findings from Gartner Marketing Analytics Survey 2018

This week in Ad News: Bing Ads to exclusively serve Yahoo search traffic starting in March; How to use asset placement customization in...

Facebook Ads

The Expert PPC Marketer's Retargeting Guide For Facebook

Whether you’re an experienced Facebook marketer or just getting started, retargeting is one strategy you can't afford to mismanage. Sure, retargeting...

Digital Marketing

Lead Generation: Are you optimizing for the wrong metrics?

Way back when, which in the world of digital marketing could mean just a few years ago, marketers focused on numbers like web traffic, social...