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Facebook Ads, LinkedIn Ads, The PPC Show, This Week in Ad News, Microsoft Advertising

Facebook helps get data from browsers blocking third-party cookies

This week, Facebook helps overcome third-party cookie blocking; Video is now 25% of all US digital advertising spend; and Bing changes political ad policy.

AdStage Products

Meet AskAdStage — the Slack app that makes it easy to share paid marketing data with your entire team

Rebecca Seligstein 3 minute read

Reporting on paid ad performance across all search and social networks is a weekly or monthly task for lead generation marketers. It would be great if this was the only time ...

Facebook Ads, The PPC Show, Youtube Ads, This Week in Ad News, Google Ads

Facebook Adding More Choices For Video Ad Buyers

Pallavi Sharma 3 minute read

This week, Facebook adds more choices for video ad buyers; Google announces custom metrics, Unique Reach, and Brand Lift capabilities; and Snapchat roles out new ecommerce ...

Salesforce

How to Know if Your Marketing Campaign Is Working

Pam Neely 9 minute read

We’ve all been there.

Facebook Ads, Instagram Ads, The PPC Show, This Week in Ad News, Google Ads

Facebook Stories ads now available to all advertisers

Anya Pratskevich 4 minute read

This week, Facebook Stories ads were made available to all advertisers while Amazon and Snapchat formed a powerful partnership. Also, learn how to untangle your B2B attribution ...

Salesforce

How to Untangle Your B2B Attribution

Michael McEuen 11 minute read

Whether you’re in an agency role or part of an in-house team, there will inevitably be a time when you’ll be asked: “What’s the business impact of our advertising campaigns?”

Instagram Ads, The PPC Show, Twitter Ads, Youtube Ads, This Week in Ad News

Vertical Video Ads Are Coming to Youtube

Anya Pratskevich 2 minute read

This week, Amazon has been forecast to be the number 3 digital advertising player in 2018, YouTube rolled out vertical ads, and Spotify (kind of) became the first platform for ...

Google Analytics

10 Lead Generation Metrics for Your "Smarketing" Team

Anya Pratskevich 5 minute read

About six months ago, our sales and marketing teams at AdStage formed a strategic "smarketing" unit. It all began with a separate Slack channel and grew into a bi-weekly ...

Facebook Ads, The PPC Show, This Week in Ad News, Google Ads

Facebook Updates Ad Metrics to Provide a More Holistic View

Anya Pratskevich 2 minute read

This week on the PPC Show, Facebook shares more data on ad placement, Collection ads get a pre-holiday touch-up, and NASA is exploring additional monetization options. Tune in ...

The PPC Show, Google Ads

How to Navigate the Change from Google AdWords to Google Ads

Anya Pratskevich 5 minute read

Google ad products recently had, perhaps, the biggest rebrand since the Starbucks Coffee brand dropped the word “coffee” from its name in 2011 and became just “Starbucks.”

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