Youtube Ads, LinkedIn Ads, Facebook Ads, The PPC Show, Google Ads, Microsoft Advertising, Pinterest Ads, This Week in Ad News

YouTube now counts "engagement" at 10 seconds

This week in AdTech: YouTube now counts "engagement" as 10 seconds; best practices for LInkedIn Sponsored InMail campaigns; and Pinterest unveils...

Digital Marketing

Afraid To Ask: Negative keywords and how to optimize them

If you hear “negative keywords” and think it’s a phrase to describe insults someone might use to push your buttons, well, when used in digital...

Digital Marketing

Balancing lead quality and quantity—tips for your marketing funnel

Great B2B businesses are often credited with having strong sales capabilities. However, their digital lead generation strategies can also become a...

LinkedIn Ads, Facebook Ads, The PPC Show, Microsoft Advertising, This Week in Ad News

Facebook helps get data from browsers blocking third-party cookies

This week, Facebook helps overcome third-party cookie blocking; Video is now 25% of all US digital advertising spend; and Bing changes political...

AdStage Products

Meet AskAdStage — the Slack app that makes it easy to share paid marketing data with your entire team

Reporting on paid ad performance across all search and social networks is a weekly or monthly task for lead generation marketers. It would be...

Youtube Ads, Facebook Ads, The PPC Show, Google Ads, This Week in Ad News

Facebook Adding More Choices For Video Ad Buyers

This week, Facebook adds more choices for video ad buyers; Google announces custom metrics, Unique Reach, and Brand Lift capabilities; and...

Salesforce

How to Know if Your Marketing Campaign Is Working

We’ve all been there.

Instagram Ads, Facebook Ads, The PPC Show, Google Ads, This Week in Ad News

Facebook Stories ads now available to all advertisers

This week, Facebook Stories ads were made available to all advertisers while Amazon and Snapchat formed a powerful partnership. Also, learn how to...

Salesforce

How to Untangle Your B2B Attribution

Whether you’re in an agency role or part of an in-house team, there will inevitably be a time when you’ll be asked: “What’s the business impact of...

Youtube Ads, Instagram Ads, The PPC Show, Twitter Ads, This Week in Ad News

Vertical Video Ads Are Coming to Youtube

This week, Amazon has been forecast to be the number 3 digital advertising player in 2018, YouTube rolled out vertical ads, and Spotify (kind of)...