The Future of PPC Automation: 7 Experts Weigh In

Posted by on Jul 5, 2017 in Automation
The Future of PPC Automation: 7 Experts Weigh In

The world of PPC is going through deep changes thanks to the power of automation. Automation is helping PPC specialists and agencies free their time from mundane tasks to focus on higher-value activities. In the past few years, the major ad networks like Google AdWords and Facebook Ads provide their Advertisers with automation tools to improve their management […]

[PODCAST] Michelle Morgan, Negative Audiences and Audience Shaping

Posted by on Jul 3, 2017 in The PPC Show [Podcast]
[PODCAST] Michelle Morgan, Negative Audiences and Audience Shaping

All about being purposeful with your negative audiences and how that’s almost just as important as your positive audiences. On episode #51, we’re joined by Michelle Morgan, Director of Client Services at Clix Marketing. On this episode of The PPC Show we discuss: how to be purposeful with your negative audiences how that’s almost just as important […]

Quick Guide to Facebook Value-Based Lookalike Audiences

Posted by on Jun 29, 2017 in PPC News, Social
Quick Guide to Facebook Value-Based Lookalike Audiences

Facebook’s New LTV Lookalike Audiences One of Facebook’s most powerful offerings for marketers is Lookalike Audiences. A new roll out is taking that feature to the next level and letting you assess current and new customers by how valuable they are, value-based lookalike audiences. According to Facebook, “LTV Is a value associated with your customers based […]

How to Talk About PPC Results with Your Boss

Posted by on Jun 28, 2017 in Advertising, Reporting
How to Talk About PPC Results with Your Boss

PPC industry terms and acronyms can seem like a foreign language to those not managing digital media. It’s important to translate how performance metrics impact overall business goals. Slim your reports down to the key metrics that matter, and explain trends in common terms. Report on PPC Metrics in Common Business Terms Clicks From an […]

[The PPC Show] Matt Umbro, Audience Targeting and Ad Customizers

Posted by on Jun 27, 2017 in The PPC Show [Podcast]
[The PPC Show] Matt Umbro, Audience Targeting and Ad Customizers

Episode #50 is here and we’re joined by Matt Umbro, Associate Director of Services at Hanapin Marketing. On this episode of The PPC Show we discuss the history of #PPCChat, hiring best practices, audience targeting, and cool ways to use Ad Customizers. Listen to the full episode of The PPC Show. Matt’s been in the PPC industry since […]

What Makes a Good Monthly PPC Report?

Posted by on Jun 27, 2017 in Reporting
What Makes a Good Monthly PPC Report?

Take Your Monthly PPC Reports from Good to Great PPC reporting is a necessary evil in our line of work. Though nearly all of us would much rather be making campaign optimizations based on all the data we’ve accrued, it’s important that we’re sharing with stakeholders and able to convey what’s going on to them […]

Quick Guide to Amazon’s Advertiser Audiences

Posted by on Jun 26, 2017 in Advertising, Reporting
Quick Guide to Amazon’s Advertiser Audiences

Amazon Announces New Lookalike Audiences Tool Amazon’s purchase of Whole Foods is intriguing news that’s been covered by just about every major media outlet, but the company quietly announced another addition to its capabilities in the past few weeks. One that marketers may find even more exciting. Amazon, in its blog post, describes Advertiser Audiences […]

Data Visualization: When and How to Use Graphics for PPC Reporting

Posted by on Jun 22, 2017 in Advertising, Reporting
Data Visualization: When and How to Use Graphics for PPC Reporting

Technology, an increasing demand to squeeze the most out of every minute, and the desire to objectively present information are driving our world to become ever more visual. Whether in news media, on social, or in daily business reports, there exists a need for detailed information to be presented and understood quickly. You probably deal […]

[The PPC Show] Duane Brown, the Founder of Take Some Risk

Posted by on Jun 21, 2017 in The PPC Show [Podcast]
[The PPC Show] Duane Brown, the Founder of Take Some Risk

On this episode Duane Brown, Founder at Take Some Risk, joins The PPC Show. A global citizen with 11+ years experience working across digital marketing and branding for clients including ASOS, Mopp, Telstra, Jack Wills, Cineplex, Grant Thornton and BBDO. This opportunity has given him the chance to work with large data sets and help […]

Is SEM An Effective Growth Channel For Startups?

Posted by on Jun 21, 2017 in Agency, Search
Is SEM An Effective Growth Channel For Startups?

SEM is undoubtedly one of the most effective digital marketing channels that exist. When the right elements come together – a great product with good unit economics, relatively few competitors, and high search volumes – paid search scales very nicely. But startups rarely have all these elements working in their favor at once, and they […]