[The PPC Show] This Week In Ad Tech Headlines for June 12-16th

Posted by on Jun 16, 2017 in Advertising
[The PPC Show] This Week In Ad Tech Headlines for June 12-16th

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. In this episode we breakdown Facebook’s new value-based lookalike audiences, Bing’s new In-Market and Custom Audiences Targeting features, Amazon’s Audience Match Tool, Twitter’s UI update, and the impact of Google’s Ad Rank update from […]

Quick Guide to Facebook Lookalike Audiences for Multiple Countries

Posted by on Jun 15, 2017 in Advertising, Social
Quick Guide to Facebook Lookalike Audiences for Multiple Countries

Facebook recently released an update to its Lookalike Audiences that makes them even more powerful and easier to use for advertisers who wish to reach a global audience. If you’re not already familiar with Lookalike Audiences, it’s a Facebook targeting option that shows ads to people who are similar to those already connected to the […]

[The PPC Show] Jason Wu, Machine Learning and The Future of Advertising

Posted by on Jun 13, 2017 in Advertising, The PPC Show [Podcast]
[The PPC Show] Jason Wu, Machine Learning and The Future of Advertising

On this episode Jason Wu, CTO and Co-Founder at AdStage, joins The PPC Show. Besides leading the engineering effort there, he also loves running and is constantly learning about new tech topics ranging from security to AI. Listen to the full episode of The PPC Show as he talks about the early days of AdStage, […]

Level Up: A Deep Dive into Conversion Tracking Problems

Posted by on Jun 13, 2017 in PPC News
Level Up: A Deep Dive into Conversion Tracking Problems

Join AdStage & Hanapin for a Webinar on Thursday, June 15th at 1:00 pm EST You might have your blinders narrowed in on the lead, but it’s time to take a step back. Arguably more important than the conversion itself is the entire conversion journey. When you take a look beyond the conversion, both before […]

What Does the 2017 State of Digital Marketing Have in Common with the Doors of a Billionaire?

Posted by on Jun 12, 2017 in Advertising, Search, Social
What Does the 2017 State of Digital Marketing Have in Common with the Doors of a Billionaire?

… they’re both all about being mobile. That’s what Marin Software found (more or less) when they surveyed 500 digital marketing managers from the world’s top agencies and brands. In their 2017 State of Digital Advertising report, Marin asked these marketers what trends, opportunities, and challenges they face in 2017. From mobile ad spend to […]

[The PPC Show] This Week In Ad Tech Headlines for June 5-9th

Posted by on Jun 9, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for June 5-9th

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. In this episode we breakdown Safari’s blocking third-party ad trackers, Facebook’s Related Articles ads on Instant Articles, Full-screen Canvas Ads, Instagram’s direct response ad options within Stories, AdWords removing targeting for airports and universities, […]

Quora Ads: How to Create Your First Ad Campaign

Posted by on Jun 7, 2017 in Advertising, Social
Quora Ads: How to Create Your First Ad Campaign

Step-By-Step Guide for Creating Quora Ads You may know Quora is a platform for asking questions and connecting with people who contribute unique insights and quality answers. Valued at $1.8 billion, they’re now shifting to make a play as an advertising platform with Quora Ads. And users are responding, as the platform currently has 190 million […]

[The PPC Show] Episode 47: Aaron Levy, Sr. Team Lead at Elite SEM

Posted by on Jun 6, 2017 in The PPC Show [Podcast]
[The PPC Show] Episode 47: Aaron Levy, Sr. Team Lead at Elite SEM

On this episode Aaron Levy, Sr. Team Lead at Elite SEM, joins The PPC Show. Aaron’s a frequent speaker at conferences worldwide, usually around one a month. He tries to be selective as he greatly prefers speaking to students & career changers. He loves helping as many rising stars as possible into make sense of this […]

What’s Sexier Than Machine Learning? Not Much, My Friends …

Posted by on Jun 6, 2017 in Advertising, PPC News
What’s Sexier Than Machine Learning? Not Much, My Friends …

Machine Learning Marketing Report Machine learning. Is there anything marketers are more excited about right now? While machine learning marketing applications are still a rarity for businesses outside of the enterprise level, the folks over at Executive Consensus (EC) think that’s going to change in a big way over the next few years. In their […]

Facebook Ads or Instagram Ads? Here’s How to Rock Both

Posted by on Jun 5, 2017 in Advertising, Social
Facebook Ads or Instagram Ads? Here’s How to Rock Both

How to Rock Facebook & Instagram Ads Marketers are always on the hunt of the perfect customer acquisition channel for their company. That constant search can help marketers increase their efficiency, but it can also lead them to compare apples to oranges. The truth is, most marketing channels work very different from each other. This is the […]