The Ultimate Guide to Instagram Ad Reporting

Posted by on Apr 4, 2017 in Reporting, Social | 4 Comments
The Ultimate Guide to Instagram Ad Reporting

With more than 400 million daily users, Instagram is one of the world’s largest social networks, behind only Facebook and Whatsapp. It’s no surprise, then, that Instagram’s ads sales are growing like crazy. In 2017, it’s estimated that three quarters of American companies with more than 100 employees will start using Instagram to grow their […]

Is a Multi-Agency Marketing Strategy Right for You?

Posted by on Mar 31, 2017 in Agency | No Comments
Is a Multi-Agency Marketing Strategy Right for You?

It is no secret that marketing is one of the driving forces in any business, and that success often comes down to how well your communications are conceived and executed. If you’re a business that currently runs its own in-house marketing and PR, but are looking to outsource this to an agency, you will no […]

Experts Weigh in on Google’s Exact Match Targeting Update

Posted by on Mar 28, 2017 in PPC News, Search | 8 Comments
Experts Weigh in on Google’s Exact Match Targeting Update

Last week, Google announced a new change that will affect exact match keyword targeting. In the past, exact match meant exact match. Then, in 2012, Google announced a fuzzy match algorithm called “close variants,” which was supposed to capture plurals, misspellings, typos, and other versions of exact and phrase match keywords. With their latest update, […]

The Facebook Ad Type With the Best ROI

Posted by on Mar 28, 2017 in PPC News, Social | 7 Comments
The Facebook Ad Type With the Best ROI

You already know Facebook is a powerful and necessary channel in your digital marketing strategy from reading reports like DemandWave’s look at digital trends, but with each different Facebook ad type, which will get you the best ROI? Marketing analytics software company, TrackMaven, conducted an industry-wide analysis of the spend and performance of Facebook ads specifically […]

5 of the Best Google Analytics Integrations to Improve Customer Insights

Posted by on Mar 24, 2017 in Reporting, Search, Social | No Comments
5 of the Best Google Analytics Integrations to Improve Customer Insights

Google Analytics is the undisputed market leader when it comes to analytics insights for business. It is estimated that Google Analytics is present on over 50 million websites. That’s 1000% wider coverage than the world’s second favorite, Yandex Metrics. Smart marketers and salespeople are using Google Analytics add-ons everyday to improve their insights and find […]

Why AdStage Automation Beats Facebook Automation Every Time

Posted by on Mar 22, 2017 in Automation, Social | One Comment
Why AdStage Automation Beats Facebook Automation Every Time

If you’re a smart PPC advertiser, you have a whole lot of Facebook ads running at once. And, if you’re a savvy PPC advertiser, you know exactly how you want to optimize your ads given your campaign objectives. That’s where Facebook automation comes into play. Automated rules allow you to track under and over-pacing ad sets, schedule […]

Get Started on Programmatic with Advice from Bryan Gaynor

Posted by on Mar 21, 2017 in Search, The PPC Show [Podcast] | No Comments
Get Started on Programmatic with Advice from Bryan Gaynor

When you can promise new clients a 250% increase in PPC campaign growth in a year, you must have a pretty good idea of what you’re doing. Bryan Gaynor, a Digital Marketing Account Manager at Hanapin Marketing, does. He knows a lot about PPC and digital marketing in general, but we invited him onto The PPC […]

What’s New in AdStage: March

Posted by on Mar 14, 2017 in Product Updates | No Comments
What’s New in AdStage: March

Welcome to the March edition of What’s New in AdStage! We released even more enhancements in Report, Automate, and Create & Manage to provide you cleaner management and reporting views across your paid campaigns. Export automation tasks for a deep dive into performance, monitor quality score with keyword tables, generate cross-network reports for specific Account Groups and […]

See what your competitors are planning in digital this year

Posted by on Mar 14, 2017 in PPC News, Search, Social | 2 Comments
See what your competitors are planning in digital this year

For the past six years, DemandWave, a B2B digital marketing agency, has shared a comprehensive report on the state of B2B digital trends. They poll “a broad cross-section of B2B marketers to find the biggest priorities and pressure points critical to their success.” This year’s report turned up lots of interesting information on what’s happening […]

The 10 Best AdWords Scripts to Scale your PPC Accounts

Posted by on Mar 7, 2017 in Automation, Search | One Comment
The 10 Best AdWords Scripts to Scale your PPC Accounts

When you scale your AdWords accounts, you start to find even some of the most basic tasks start to take up huge amounts of time. I remember stepping up from managing smaller AdWords accounts with a few hundred ads (where I could easily keep track of my split tests in a few minutes per day), […]