6 Advanced Techniques to Boost Your AdWords Performance

Posted by on May 12, 2017 in Advertising, Search
6 Advanced Techniques to Boost Your AdWords Performance

In some cases, PPC doesn’t pay off from the very beginning! Don’t just give up without giving it another try. Follow these simple yet powerful tips to improve your AdWords performance. 1. Use Conditional Keywords Are you using carefully selected keywords but they are not performing well? You need to switch your keywords strategy right away. […]

[The PPC Show] – This Week In Ad Tech News Special Edition

Posted by on May 10, 2017 in The PPC Show [Podcast]
[The PPC Show] – This Week In Ad Tech News Special Edition

We have a special edition of The PPC Show this week. Paul Wicker is joined by JD Prater, Head of User Acquisition at AdStage, and they break down the top news and trends in ad tech and digital marketing. It’s the same, but different. (HT to Joe Martinez for the gif).   Show notes: Facebook […]

A Quick Guide to Facebook Offline Conversions

Posted by on May 10, 2017 in PPC News, Social
A Quick Guide to Facebook Offline Conversions

Attribution is one of the toughest parts of the marketing cycle to measure (we’ve even proposed ways to help solve the problem). According to attribution software company Bizible, 74.6% of marketers use some attribution model, but only 27.6% say they chose their attribution model specifically to measure ROI by channel. Those stats go to show […]

When and How Use Facebook Sequential Advertising

Posted by on May 10, 2017 in Automation, Social
When and How Use Facebook Sequential Advertising

The concept of sequential advertising first started buzzing in 2013 but failed to gain momentum. That could be changing as platforms finally begin to build ways for marketers to more effectively deliver the right message, to the right person, at the right time. What Is Sequential Advertising But first, let’s take a small step back […]

How to Align Your Marketing Automation with Social Ads [MarTech 2017]

Posted by on May 9, 2017 in Advertising, PPC News
How to Align Your Marketing Automation with Social Ads [MarTech 2017]

Grabbing a prospect’s attention in B2B is difficult. Email inboxes are always flooded with higher priority content, and prospects don’t typically think about their work needs outside of work. So how do you get your messaging in front of the right people at the right time outside of email? Social ads are making this easier […]

[The PPC Show] Episode 43: Will Larcom, Account Manager at Hanapin Marketing

Posted by on May 9, 2017 in The PPC Show [Podcast]
[The PPC Show] Episode 43: Will Larcom, Account Manager at Hanapin Marketing

Have you wondered how to know if it’s time to restructure your account? Or how to best use negative placements to exclude certain sites on Google’s Display Network or Facebook’s Audience Network? On this episode Will Larcom, Account Manager at Hanapin Marketing, joins The PPC Show to discuss “Leveraging Analytics for Remarketing – Picking the Ripest Fruit.” Listen to […]

5 Facts You Need to Know about Video Ads

Posted by on May 8, 2017 in Social
5 Facts You Need to Know about Video Ads

If there’s one thing any PPC marketer should know in 2017, it’s this: video marketing works. Since people spend one third of their online time watching videos, it’s understandable it influences their behavior. Videos influence viewers into taking action, whether that is visiting a page, giving their email address to a company, or buying a product. Companies […]

Webinar: The Sweet Spot of True Measurement with LinkedIn

Posted by on May 5, 2017 in PPC News, Social
Webinar: The Sweet Spot of True Measurement with LinkedIn

Live Video Webinar featuring LinkedIn and AdStage: The Sweet Spot of True Measurement Wednesday, May 17, 2017 11:00am PT | 2:00pm ET It’s not just about measuring your marketing programs, it’s about the conclusions you can draw. An increasing number of marketers are embracing full-funnel marketing. Changes in the buyer’s journey – particularly the fact that […]

[The PPC Show] Episode 42: Samantha Kerr, CRO Manager at Hanapin Marketing

Posted by on May 5, 2017 in The PPC Show [Podcast]
[The PPC Show] Episode 42: Samantha Kerr, CRO Manager at Hanapin Marketing

Are you curious on what to test on our landing page? Or how to create specific tests that are custom fit for your audience? Fresh off of speaking at Hero Conf LA, Samantha Kerr, CRO Manager at Hanapin Marketing, sits down with the AdStage crew to discuss CRO, landing page testing, and David S. Pumpkins. Listen […]

What’s a Good B2B Conversion Rate in 2017?

Posted by on May 4, 2017 in PPC News
What’s a Good B2B Conversion Rate in 2017?

How do you determine how well you’re doing at something? By comparing. Whether it’s taking a look at historical performance, projections, or the competition, measuring one set of numbers against another is the most efficient way to find out if you’re pulling out in front, or need to revise your plan. When it comes to […]