Introducing the Latest Version of AdStage Report

Posted by on Aug 3, 2017 in Product Updates, Reporting
Introducing the Latest Version of AdStage Report

We’re excited to reveal Report V2—an incredibly flexible way to visualize and analyze your paid search, paid social, web analytics, and sales funnel metrics with customizable dashboards and reports. Following our mission to connect marketers to their paid channel data and business metrics to gain insight into their campaign performance easily, we’ve introduced a side pane […]

LinkedIn Text Ads: 5 Brands to Copy to Boost Performance

Posted by on Aug 2, 2017 in Advertising, Social
LinkedIn Text Ads: 5 Brands to Copy to Boost Performance

As LinkedIn has grown to over half a billion users, so too has its ad platform’s capability to slice and dice audiences based on troves of self-reported user data. With plenty of targeting options to choose from, you can get your message in front of decision makers and C-level execs when  they catch up on […]

AdStage Pro Tips: Convert Alerts into Rules in Automate

Posted by on Aug 1, 2017 in AdStage Pro Tips
AdStage Pro Tips: Convert Alerts into Rules in Automate

Turn Your Alert Into a Rule As marketers, we keep eyes on our ad accounts all the time, whether it’s checking CPA, spend, or relevance scores. Here’s where Alerts come in. If you haven’t checked out this task type in Automate just yet, it’s quite handy. AdStage can notify you whenever your campaigns, ad groups, ads, […]

[PODCAST] Susan Wenograd, Facebook Audits and Lookalike Audiences

Posted by on Aug 1, 2017 in The PPC Show [Podcast]
[PODCAST] Susan Wenograd, Facebook Audits and Lookalike Audiences

On episode #53 of the The PPC Show, we’re joined by Susan Wenograd, Partner at Fivemill, to talk all things Facebook ads. Connect with Susan on Twitter @SusanEDub Top 3 Takeaways  Her career path as a people manager vs individual contributor and which one she likes best She’ll reveal some of her Facebook auditing techniques and […]

How to Use Facebook to Create Powerful Customer Personas

Posted by on Jul 31, 2017 in Advertising, Social
How to Use Facebook to Create Powerful Customer Personas

As an advertiser, the more you know about your customer personas, the better the content you can create. Rich customer data also helps determine how to distribute this content effectively, which leads to more successful marketing campaigns. But gathering this customer insight can be expensive and time-consuming. You have to run extensive surveys, conduct one-on-one interviews, […]

[The PPC Show] This Week In Ad Tech Headlines for July 24-28th

Posted by on Jul 28, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for July 24-28th

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. In this episode we break down: 1) Facebook Q2 2017 Numbers – Users Up Again 2) Twitter’s user growth goes nowhere and the stock is collapsing 3) New Features to the Instagram Platform API 4) […]

5 Women Who Inspired Me to Be a Better PPC Marketer

Posted by on Jul 26, 2017 in Advertising
5 Women Who Inspired Me to Be a Better PPC Marketer

The PPC industry, later expanded to Paid Media, is less than two decades old; while one of the oldest digital mediums—the web banner ad—was launched just prior, in 1994. While the industry’s two largest networks, Google and Facebook, launched their advertising solutions in 2000 and 2004, respectively. It’s the reason why you’ll be hard pressed to […]

How to Use Bing Ads to Reach New Customers

Posted by on Jul 25, 2017 in Advertising, Search
How to Use Bing Ads to Reach New Customers

Don’t Overlook Bing Ads It’s been seven years since Windows unveiled Bing, and since then, the search engine and the teams behind it, have made strides to catch up with the behemoth, otherwise known as Google. Just in the past few months, new features have included a ‘Popular Content’ section showing you the most visited content […]

21 Google Sheets Add-Ons That Will Make You A Better Marketer

Posted by on Jul 24, 2017 in Reporting
21 Google Sheets Add-Ons That Will Make You A Better Marketer

Google Sheets have quickly become a valuable tool for marketers. And with the addition of Google Sheets add-ons are one the most powerful automation tools marketers have at their disposal. Personally, I’m a huge fan of Google Sheets. I still love Excel’s workflow and power. However, with the right add-ons, I can automatically conduct keyword […]

[The PPC Show] This Week In Ad Tech Headlines for July 17-21st

Posted by on Jul 21, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for July 17-21st

This week on The PPC Show, Mike and JD break down the top news and trends in ad tech and digital marketing. In this episode we breakdown LinkedIn Adds New Data Tools, Google Analytics natural language processing, PPC Week, Amazon Spark, Snap Inc. Launches ‘Snap Publisher’ Ad Creation Tool, Publishers buying tons of Facebook traffic, and Facebook’s New Report on Video Consumption […]