The Explosive Growth of AdWords Shopping Campaigns

The Explosive Growth of AdWords Shopping Campaigns

Welcome to episode #81 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Nate Velazquez, PPC Account Manager at Seer Interactive, to talk about how to take advantage of the explosive growth of AdWords Shopping Campaigns. Did you know that Shopping campaign spend increased 40% […]

MQL vs. SQL: What’s the Difference Between Marketing and Sales-Qualified Leads?

MQL vs. SQL: What’s the Difference Between Marketing and Sales-Qualified Leads?

As marketers, we already know there are a ton of abbreviations used in our industry – PPC, CTR, BTC, KPIs – and so many more, it can have you feeling like WTH (that’s What The Hell, for those of you whose brains are already spinning!). So here are two more important lead gen abbreviations that are […]

7 Tips and Tricks to Create Better Twitter Ads

Posted by in Twitter
7 Tips and Tricks to Create Better Twitter Ads

Twitter may not be right for every audience or every campaign, but in the right circumstances, it can be a game changer. Sometimes, it can even beat Facebook. I learned this by accident last year when I was advertising on both platforms to get some surveys completed. Incredibly, Twitter beat out Facebook in cost per […]

5 Reasons LinkedIn Video Ads Are the B2B Marketer’s Secret Weapon

5 Reasons LinkedIn Video Ads Are the B2B Marketer’s Secret Weapon

Video will drive 82% of all Internet traffic in 2021, according to Cisco. Over 17.2% of all ad budgets will go to video marketing, which means video ads will likely eat up a huge share of the total video traffic. What does it mean for marketers? Video-first has become an overarching theme for consumer brands, […]

How to Measure the Value of Your Lead Generation Campaigns

How to Measure the Value of Your Lead Generation Campaigns

How many of your marketing leads convert into sales? Data from SiriusDecisions shows that 98% of MQLs (marketing-qualified leads) will never result in closed business. If most leads don’t become customers, it seems misguided that marketers keep reporting on lead volume as their key lead generation metric. MQLs, SQLs, and other lead gen KPIs aside, if […]

Stop Dismissing the GDN and Engage Traffic That Converts

Stop Dismissing the GDN and Engage Traffic That Converts

We’ve all heard it before. You’re in a strategy planning meeting with your client (or your in-house stakeholders) talking through your digital strategy and further growth opportunities for the next year or quarter, and someone suggests, “Let’s launch a GDN campaign for XYZ initiative,” and another person quickly responds with “Oh the GDN doesn’t convert,” […]

7 Simple Google AdWords Tips That Can Double Your ROI

Posted by in AdWords
7 Simple Google AdWords Tips That Can Double Your ROI

Google AdWords has become a better deal for marketers lately. Based on the AdStage data, AdWords CPC decreased 42% in the fourth quarter of 2017, while CPMs decreased 30% QoQ and CTR increased 21%. That’s certainly great news, but it doesn’t mean making your AdWords campaigns profitable has become a cakewalk. Hardly. It’s still expensive and […]

A Buyer’s Guide to PPC Reporting Software

A Buyer’s Guide to PPC Reporting Software

Are you in the market for an automated reporting tool? Some agencies see PPC software as an extra cost and stick to Excel or Google Sheets. Others build solutions in-house. If you’re reading this, you’re likely neither of those. Your agency might have outgrown Excel — and you don’t have the engineering resources to build […]

10 PPC Tools to Steal Your Competitors’ Best Ads

10 PPC Tools to Steal Your Competitors’ Best Ads

One of the best-kept secrets of our industry is that you don’t need to be a creative genius to come up with an effective advertising campaign. Most good ideas are creative mashups of other people’s ideas — in copy, targeting, graphics, and pretty much everything else in advertising. Marketers, just like artists, steal get inspiration […]

Unlocking PPC Revenue Growth with CRMs

Unlocking PPC Revenue Growth with CRMs

Welcome to episode #80 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Heather Cooan, Founder and Principal Growth Strategist at HDC Digital. Heather is laser focused on revenue growth for clients and one way she accomplishes this with CRMs. If your B2B PPC campaigns are […]