How to Talk PPC to the C-Suite

Posted by on Oct 2, 2017 in Reporting
How to Talk PPC to the C-Suite

Time is a scarce resource, and especially at the C-level. A face-to-face meeting with the company’s senior executives is a rare opportunity to highlight your team’s successes and prove your department’s business impact. Here’s how to make the most out of it. When presenting to the C-suite, marketers can borrow some techniques from sales. Take […]

[The PPC Show] This Week In Ad Tech Headlines for Sept 25-29th

Posted by on Sep 29, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for Sept 25-29th

This week on The PPC Show, Paul and JD break down the top eight headlines and trends in ad tech and digital marketing for the week of September 25-29th.     We also experimented with Facebook Live video which you can watch here.     Show Notes Twitter Doubles Character Limit to 280 We understand since many […]

7 Simple Steps to Boost PPC Results with A/B Testing

Posted by on Sep 27, 2017 in Advertising
7 Simple Steps to Boost PPC Results with A/B Testing

Every successful PPC campaign starts by finding the right combination of targeting, bidding, and creative copy. As soon as you find success with your campaigns, you’ll want to start optimizing them to increase results. One way to increase performance is to run A/B tests to find what works, and then scale it. In this article, […]

[PPC Show] AdStage’s 2017 Ad Network Trends Report

Posted by on Sep 26, 2017 in The PPC Show [Podcast]
[PPC Show] AdStage’s 2017 Ad Network Trends Report

This week on The PPC Show, I got Director of Marketing at AdStage, Mike McEuen, away from his desk to walk-through AdStage’s latest industry analysis reports for Facebook, LinkedIn, and Twitter. Get ready to geek out on the latest stats and trends across the big three social media networks. Tune in as we discuss: Facebook’s CPMs increasing […]

An Agency Director’s Guide to Surviving the Digital Data Jungle

Posted by on Sep 26, 2017 in Agency
An Agency Director’s Guide to Surviving the Digital Data Jungle

What’s giving agency directors headaches these days? Rising CPC costs and slimmer margins? Grim outlook for global ad spending? Ad tech startups aggressively chasing the direct-to-advertiser relationship? Perhaps, all of the above? The truth is, things are never going to get easier for an agency marketer. But as our performance advertising industry grows more complex, […]

Should You Hire an Agency or In-House PPC Expert?

Posted by on Sep 25, 2017 in Agency
Should You Hire an Agency or In-House PPC Expert?

Whether you have a large or small PPC budget, you need to have someone who knows how to manage your campaigns for maximum performance. Most companies follow two schools of thoughts: They hire an in-house PPC specialist. They hire a PPC agency. In either case, you delegate your PPC management to someone else, saving time […]

[The PPC Show] This Week In Ad Tech Headlines for Sept 18-22nd

Posted by on Sep 22, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for Sept 18-22nd

This week on The PPC Show, Paul and JD break down the top 9 headlines and trends in ad tech and digital marketing for the week of September 18-22nd.   Show Notes Facebook Removes 4 Ad Targeting Options of Profile Details To help ensure that targeting is not used for discriminatory purposes, Facebook is removing self-reported targeting […]

Twitter CPMs Increase 27% In 2017 [Report]

Posted by on Sep 20, 2017 in PPC News
Twitter CPMs Increase 27% In 2017 [Report]

We analyzed over 3.5 billion Twitter ad impressions from January to June 2017. Based on our data, we saw CPMs increase from $5.30 to $6.72 during the first six months of 2017, while the average CPC increased from $0.52 to $0.80. Twitter’s CPM increased by 27% since January 2017. The average CPC on Twitter increased […]

[PPC Show] PPC Automation and The Great Attribution Myth

Posted by on Sep 19, 2017 in The PPC Show [Podcast]
[PPC Show] PPC Automation and The Great Attribution Myth

This week on The PPC Show, Julie Friedman Bacchini, President at Neptune Moon, shares her dinosaur perspective on the future of PPC automation in paid search and the great attribution myth. You can connect with her on Twitter. Julie’s been in marketing for over 18 years so tune in to hear: How advertisers can take baby steps into paid search automation […]

LinkedIn CPCs Increase by 15% in Q2 [Report]

Posted by on Sep 19, 2017 in PPC News
LinkedIn CPCs Increase by 15% in Q2 [Report]

We analyzed over 4.3 billion LinkedIn ad impressions from January to June 2017 from AdStage customers. Based on our data, we saw CPMs increase from $7.29 to $8.39 during the first six months of 2017, while the average CPC increased from $6.03 to $6.50. LinkedIn Ads CPM increased by 15% since January 2017. The average […]