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    This Week in Ad News

    This Week In Ad News: Google Ads to sunset average position reporting metric later this year

    GOOGLE ADS TO SUNSET AVERAGE POSITION REPORTING METRIC LATER THIS YEAR Average position has become less valuable in recent years. Prepare to adjust your reporting, ...

    Benchmark Report, Digital Advertising, Marketing Analytics

    Your PPC Benchmark Guide for 2019 Planning

    As you're working to finalize budgets and blueprints for 2019's marketing plan, it's always good to have a reference point to work off, and for that, we look to the data. ...

    Facebook Ads, ROI, Digital Advertising, Marketing Analytics

    Quick Guide to Extend Your Facebook Campaigns

      With Facebook continuing to gobble up most marketer’s budgets, huge amounts of time are spent deciphering the social media giant’s algorithms, digging for the richest ...

    Facebook Ads, ROI, Facebook pixel, Facebook Relevance Score, Digital Advertising, Facebook Lookalike Audiences, Marketing Analytics

    4 Facebook Metrics That will Help You Create the Most Effective Ads

      Before we jump into the Facebook metrics experts say really matter, let’s pull back and define the nebulous “most effective” as it relates to this particular article. Here, ...

    This Week in Ad News

    This Week In Ad News: Google says it’s not trying to stop ad blocking on Chrome

          GOOGLE SAYS IT'S NOT TRYING TO STOP AD BLOCKING ON CHROMEGoogle has faced increasing criticism over some proposed Chrome changes that developers claim could ...

    Google AdWords, Digital Advertising, HubSpot, Marketing Analytics, AdStage Join, Salesforce

    How to Use the Power of Salesforce to Improve Paid Advertising

    As we continue to reiterate the importance of better aligning your marketing and sales teams, we can’t ignore the biggest keeper of all things sales – Salesforce. The ...

    Video Ads, Digital Advertising

    7 Resources to Improve Your Video Strategy in 2019

    If there’s one trend that dominated the digital ad landscape in 2018, it was video. And from new platform capabilities to stats like 25% of all US digital advertising is now ...

    PPC Metrics, Benchmark Report, Bing Ads

    Bing Ads Benchmarks for Q4 2018 + Why “the future looks brighter for Bing”

    According to an announcement Microsoft made early this year, Bing ad revenue rose 14% in the fourth quarter of 2018. When Merkle released its Q4 2018 Digital Marketing Report, ...

    Twitter Advertising, Benchmark Report, Lead Generation

    Twitter Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    Twitter recently shared its user base numbers for the first time, and people were shocked, and not in a good way. Twitter has 126 million daily users. For comparison, Snap has ...