[PODCAST] Gil Hong, When It Comes To Shopping Ads, How Well Do You Know Your Products?

Posted by on Jul 19, 2017 in The PPC Show [Podcast]
[PODCAST] Gil Hong, When It Comes To Shopping Ads, How Well Do You Know Your Products?

On episode #52 of the The PPC Show, we’re joined by Gil Hong, PPC Account Manager at Seer Interactive to discuss shopping ads and how well do you know the products you’re marketing. Top 3 Takeaways Remember the hidden costs of your product sales (shipping, promotions, returns/restocking costs). Custom Labels add additional context to the feed […]

Introducing AskAdStage: Report On Your Ad Campaigns in Slack

Posted by on Jul 19, 2017 in Product Updates, Reporting
Introducing AskAdStage: Report On Your Ad Campaigns in Slack

With our core mission to “connect marketers to the data they need to analyze, automate, and report on their digital ad campaigns”, many of our latest products have been developed using our Universal Data API. The API allows developers and analysts to query ad performance data from eight major channel sources (Google AdWords, Bing, Facebook, […]

15 Slack Apps to Make You a More Productive Marketer

Posted by on Jul 18, 2017 in Reporting
15 Slack Apps to Make You a More Productive Marketer

The Best 15 Slack Apps for Marketers With over 5 million daily active users, it’s no surprise Slack is one of the most popular apps for businesses. Marketers, in particular, love Slack apps because they can integrate it with other apps and tools, making it the mission control center for managing work. With over 600 apps available for […]

Gmail Ads Tactics To Improve CTR

Posted by on Jul 17, 2017 in Search
Gmail Ads Tactics To Improve  CTR

Any idea how much time you spend on email per day? Per week? In a lifetime? The Washington Post has a fun, or perhaps dispiriting, calculator to help you determine those numbers. According to the article, the average office worker spends just over 4 hours checking work email each day. Do the math, and you’ll see […]

[The PPC Show] This Week In Ad Tech Headlines for July 10-14th

Posted by on Jul 14, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for July 10-14th

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. In this episode we breakdown YouTube remarketing lists, AdWords new UI, Verizon’s Oath Breaks 1st Campaign Post-AOL/Yahoo, Pandora Is Teaming With Foursquare to Show Its Advertisers Whether Their Campaigns Drive Offline Sales, Messenger Ads […]

AdStage Pro Tips: Quick Links

Posted by on Jul 12, 2017 in AdStage Pro Tips
AdStage Pro Tips: Quick Links

Here at AdStage, our goal is to give marketers tools you need to streamline your advertising strategy, while saving time and boosting efficiency. We’re marketers ourselves, so we know there’s a lot more you could do with your time than clicking from tab to tab, making sure everything looks *just right*. I’d like to welcome […]

REPORT: How Modern Marketers Measure Advertising Effectiveness

Posted by on Jul 11, 2017 in Advertising
REPORT: How Modern Marketers Measure Advertising Effectiveness

How Do Marketers Know If A Campaign Was Effective? That question seems to be one of the most hot-button topics in digital marketing today. Most likely because finding the answer is so challenging thanks to numerous channels, media mixes, and multiple devices. And there doesn’t seem to be one right answer when it comes to […]

Webinar: Getting Started with Quora Ads

Posted by on Jul 10, 2017 in PPC News
Webinar: Getting Started with Quora Ads

Webinar Recap featuring Quora and AdStage: Getting Started with Quora Ads Quora’s Head of Product Marketing, Puja Ramani, and AdStage’s Head of Customer Acquisition, JD Prater, will discuss the Quora Ads platform and best practices on how to get started running your first campaign. If you’re interested in learning more about Quora Ads then you don’t want to miss […]

Conversion Rate Optimization: How to Turn Luck into a Repeatable Process

Posted by on Jul 10, 2017 in Advertising
Conversion Rate Optimization: How to Turn Luck into a Repeatable Process

Conversion Rate Optimization Process One of my favorite aspects of running digital advertising campaigns are the virtually unlimited options of testing to increase performance. Headlines, calls-to-action, bids, targeting, personalization…the world is your oyster. It’s easy for marketers to quickly add new variations, but it’s much harder to understand exactly what variables are having a positive […]

The Future of PPC Automation: 7 Experts Weigh In

Posted by on Jul 5, 2017 in Automation
The Future of PPC Automation: 7 Experts Weigh In

The world of PPC is going through deep changes thanks to the power of automation. Automation is helping PPC specialists and agencies free their time from mundane tasks to focus on higher-value activities. In the past few years, the major ad networks like Google AdWords and Facebook Ads provide their Advertisers with automation tools to improve their management […]