Make Clients Happy By Presenting PPC Reports Like This

Posted by on Mar 6, 2017 in Agency, Reporting | No Comments
Make Clients Happy By Presenting PPC Reports Like This

Preparing and presenting a Quarterly Business Report brings the same stress as that college thesis paper that counted for 75% of your grade. Except this particular assignment happens four times per year. The agency has worked its tail off meeting and exceeding KPIs, and diligently tracking everything for reporting purposes. But if the presentation is […]

What convinced me to start boosting Facebook posts

Posted by on Mar 6, 2017 in Advertising, Social | 9 Comments
What convinced me to start boosting Facebook posts

Facebook had over 1.86B active users at the end of 2016, and its News Feed real estate has become a hot commodity. Between your friends’ content and paid advertising, Facebook posts on Pages are getting less and less airtime. As a content creator/social media manager/person paying attention to digital marketing today, I watched organic reach […]

LinkedIn Ad Tests: It’s Time to Actually Run One

Posted by on Mar 2, 2017 in Automation, Reporting, Social | 5 Comments
LinkedIn Ad Tests: It’s Time to Actually Run One

Does this scenario sound familiar? You read LinkedIn’s post about testing your Sponsored Content. You thought you’d give it a try and wrote a few ads which have been running ever since… …and you never got around to testing them. If this is you – don’t worry – you’re not alone. Taking time to create, […]

What happens after you write that ebook?

Posted by on Feb 28, 2017 in Advertising, Search, Social | No Comments
What happens after you write that ebook?

First of all, congratulations! Writing an ebook is a massive endeavor, and there were likely many people, pieces, opinions, and revisions involved. Now it’s time to make sure all that hard work pays off by properly marketing your masterpiece. Sending as many people as you possibly can to the ebook is the primary goal, but […]

10 Stats You Need to Know About B2B Marketing on LinkedIn

Posted by on Feb 28, 2017 in Social | 7 Comments
10 Stats You Need to Know About B2B Marketing on LinkedIn

As a LinkedIn Certified Marketing Partner, we could not have been more excited when LinkedIn released the 10 stats below. We are strong believers in the power of marketing on LinkedIn (especially for a B2B platform like ours), and now we have the stats to prove it! Making the Most of Marketing on LinkedIn Impressed […]

Should your demand generation team be made up of millennials?

Posted by on Feb 22, 2017 in Agency | 3 Comments
Should your demand generation team be made up of millennials?

I feel sorry for millennials; they get bad press. Perhaps the worst thing about being a millennial is that they are so typecast, but it may just appear to be that way due to the heaps of content they are all ‘supposedly’ producing about themselves! At the tender age of 43, I am of “Generation […]

Peter Levitan’s 7 Tips for Agency Professionals

Posted by on Feb 20, 2017 in Agency, The PPC Show [Podcast] | No Comments
Peter Levitan’s 7 Tips for Agency Professionals

Peter Levitan knows agencies. He ran Business development at Saatchi & Saatchi in Europe and North America, owned his own Portland agency and was a founder and CEO of two Internet companies. We were lucky enough to have him as our guest on Episode 38 of The PPC Show. While we recommend giving the entire […]

Everything You Need To Know About LinkedIn Ads

Posted by on Feb 16, 2017 in Social | 6 Comments
Everything You Need To Know About LinkedIn Ads

As LinkedIn Advertising partners, we work with several sophisticated marketers who are truly making the most of advertising on LinkedIn. On the flip side, however, we get a lot of questions about some of the subtler challenges of running LinkedIn Ads. People want to know: What is the secret to LinkedIn Ads? Is there a […]

Keep Social Creative Fresh with These 3 Tips

Posted by on Feb 14, 2017 in Advertising, Automation | 10 Comments
Keep Social Creative Fresh with These 3 Tips

The fact that US digital ad spending reached $72.09 billion last year means consumers are getting hit with more ads in more places than they ever have before. Marketers would like to call that a good thing, but people are engaging with ads less and less. Response rates in 1997 were around 7%, but today, […]

Facebook Pixel Adoption: The Ultimate Transition Guide

Posted by on Feb 10, 2017 in PPC News, Social | 14 Comments
Facebook Pixel Adoption: The Ultimate Transition Guide

Starting February 15, 2017, Facebook is changing its pixel game. You’ll no longer be able to create Facebook ads or track conversions with the conversion tracking pixel. While it takes a little doing to get set up with the new Facebook pixel, we think this is absolutely a change for the better – custom conversions […]