Facebook CPMs Increase 171% In 2017 [Report]

Posted by on Sep 18, 2017 in PPC News
Facebook CPMs Increase 171% In 2017 [Report]

Over the last year, we’ve analyzed over 8.8 billion Facebook ad impressions. We found that during the first six months, the average CPM increased from $4.12 to $11.17, and the average CPC increased from $0.42 to $0.99. Key Takeaways The average CPM on Facebook ads has increased by 171% since January 2017 The average CPC […]

[The PPC Show] This Week In Ad Tech Headlines for Sept 11-15th

Posted by on Sep 15, 2017 in Advertising
[The PPC Show] This Week In Ad Tech Headlines for Sept 11-15th

This week on The PPC Show, Paul and JD break down the top 7 headlines and trends in ad tech and digital marketing for the week of September 11-15th.  

7 Major Updates for Facebook Advertisers

Posted by on Sep 14, 2017 in Advertising, PPC News, Social
7 Major Updates for Facebook Advertisers

What a week in ad tech! While Apple was putting on a show in Cupertino, Facebook quietly revamped its Ads Manager, rolled out several updates for advertisers, and even launched a new video chat app. Here’s a recap of all the major announcements: 1. Power Editor and Ads Manager Are Now One. Starting this week, […]

Introducing the AdStage Google Data Studio Connector

Posted by on Sep 13, 2017 in Press Releases, Product Updates
Introducing the AdStage Google Data Studio Connector

Digital advertisers have a data problem. They sink time into collecting, standardizing, and reporting on performance metrics across different ad networks, web analytics, and CRM systems. It’s been our mission at AdStage to connect paid marketers quickly and easily to the data they need in order to understand holistic campaign performance and take action at […]

[Podcast] PPC Chatbots and Digital Assistants

Posted by on Sep 12, 2017 in Advertising, The PPC Show [Podcast]
[Podcast] PPC Chatbots and Digital Assistants

This week on The PPC Show, Purna Virji, Senior Training Manager at Microsoft, shares how advertisers can capture conversions in a landing page-less world. We spend so much of our time sending traffic to landing pages that the thought that they may not be the be-all and end-all is interesting to ponder. But then think about it. […]

How to Supercharge Your Retargeting in 7 Easy Steps

Posted by on Sep 12, 2017 in Advertising, Search
How to Supercharge Your Retargeting in 7 Easy Steps

As a marketer, it’s troubling to know that only a small percentage of your total visitors will convert from online advertising – especially with tight budgets. Retargeting can be one of the most cost-effective forms of advertising to help increase your conversion rates. For those new to Retargeting, below is a diagram of how it […]

Bidding on the competition? Here’s a lesson from Equifax.

Posted by on Sep 11, 2017 in Search
Bidding on the competition? Here’s a lesson from Equifax.

When a credit monitoring company Equifax was hit by a cyberattack that may have affected about 143 million Americans, people flocked to Google to find out what to do. As “Equifax” search query made it into the trending list on Google, the savvy marketing team at Lifelock, an identity theft protection company, quickly bid on […]

[The PPC Show] This Week In Ad Tech Headlines for Sept 5-8th

Posted by on Sep 8, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for Sept 5-8th

This week on The PPC Show, Paul and JD break down the top 8 headlines and trends in ad tech and digital marketing.     Show Notes LinkedIn Launches Audience Network To Serve Sponsored Content LinkedIn launched the LinkedIn Audience Network, a platform enabling advertisers to serve sponsored content on sites and apps beyond its own feed. […]

2017 Demand Gen Benchmarks To Accelerate Growth

Posted by on Sep 7, 2017 in Advertising
2017 Demand Gen Benchmarks To Accelerate Growth

When laying out your marketing strategy, it often feels like you have nothing and everything to go off – historical numbers, KPIs, industry projections, social platform claims, and so on. One of the best ways to benchmark your plans is by looking at what other marketers are doing, but that insight can be difficult to […]

What PPC Marketers Need to Know about Third-Party Data

Posted by on Sep 6, 2017 in Advertising, Analytics
What PPC Marketers Need to Know about Third-Party Data

Data. It’s the fuel of every marketing campaign. Marketers won’t stop talking about it. First-party data, second-party data, encrypted or masked data… So much data, and so little understanding of what it all actually means. If you advertise on Facebook or Google, you likely run remarketing campaigns. You’ve installed a tracking pixel on your site […]