Instagram Ad Cost for 2017 [Benchmark Report]

Posted by on Nov 7, 2017 in Social
Instagram Ad Cost for 2017 [Benchmark Report]

Instagram Ads have come along way since they first started to test ads in user feeds in late 2013. They now have over five different ad types for advertisers to choose from. One reason for Instagram’s rapid adoption among advertisers is the pipeline of 6 million active advertisers on Facebook. As Facebook’s News Feed faces maximum ad […]

44 E-Commerce KPIs and Metrics for Your Marketing Dashboard

Posted by on Nov 6, 2017 in Analytics, Reporting
44 E-Commerce KPIs and Metrics for Your Marketing Dashboard

The National Retail Federation predicts that online is going to be the major driver of growth for retail in the next years to come. No surprises here: consumers spend more and more time on mobile discovering and comparing products — a perfect opportunity for businesses to capture buyer’s intent in the “micro-moments.” Yet as retail is […]

[The PPC Show] This Week in Ad Tech Headlines for October 30th-Nov 3rd

Posted by on Nov 3, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week in Ad Tech Headlines for October 30th-Nov 3rd

This week on The PPC Show, Paul Wicker and JD Prater break down the top eight headlines in ad tech and digital advertising for the week of October 30-Nov 3rd. Tune in as they cover the latest on Facebook’s “Q3 earnings, Snap Pixel, Facebook creative options for travel, and more. Show Notes Facebook Beats Earnings […]

Why Marketers Should Care About APIs

Posted by on Nov 1, 2017 in Analytics
Why Marketers Should Care About APIs

As advertising grows more dependent on technology, marketers will need to rethink what they once labeled as “developer things.” Take APIs, for example. Sitting at the heart of all customer data, advertising APIs simplify cross-channel integrations, eliminate tedious manual tasks, and enable marketers to quickly pull large data sets from any platform. They are the […]

How to Automate Your Ad Sequences For Black Friday and Cyber Monday

Posted by on Oct 30, 2017 in Automation
How to Automate Your Ad Sequences For Black Friday and Cyber Monday

Black Friday and Cyber Monday are two of the most awaited days of the year for all online retailers. Last year, Black Friday and Cyber Monday represented over $6.5 billion in online spending, close to 2% of the total American online spending in 2016. If you want to be prepared for this event, you must have your PPC […]

[The PPC Show] This Week in Ad Tech Headlines for October 23-27th

Posted by on Oct 27, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week in Ad Tech Headlines for October 23-27th

This week on the PPC Show, Paul Wicker and Mike McEuen break down the top nine headlines in ad tech and digital advertising for the week of October 23-27th. Tune in as they cover the latest on Facebook’s “Explore” feed, the new publisher guidelines, Instagram’s live broadcasts, and more.   Show Notes Facebook Tests Removing […]

Why Your Agency Needs Branded PPC Reports

Posted by on Oct 25, 2017 in Advertising
Why Your Agency Needs Branded PPC Reports

Back in 2013, Golden State Warriors’ star player Steph Curry was a part of the Nike family, not Under Armour, as he is today. So what happened? As ESPN highlighted in this story, during a meeting with Nike’s marketing team, not only did someone mispronounce Steph’s name, but a PowerPoint slide featured Kevin Durant’s name, […]

[PPC Show] How I Got 14,000 Customers Using the Google Display Network

Posted by on Oct 24, 2017 in The PPC Show [Podcast]
[PPC Show] How I Got 14,000 Customers Using the Google Display Network

This week on The PPC Show podcast, JD is joined by Justin Brooke, Founder of AdSkills, to discuss his tactics for scaling Google Display Network campaigns that eventually got 14,000 customers. Tune in to the podcast as we dive into: Justin’s story of how got started out as intern running ads back in 2007 His 5X3 method […]

12 PPC Conferences You Must Attend in 2018

Posted by on Oct 24, 2017 in PPC News
12 PPC Conferences You Must Attend in 2018

Digital marketers love attending conferences for a simple reason: they are one of the best investments they can make. Conferences allow marketers to learn from the most prominent experts about the latest industry tips as well as meet with their peers and grow their professional network. With the number of conferences held every week around […]

PPC KPIs That Matter to a CMO; Director; Manager

Posted by on Oct 23, 2017 in Reporting
PPC KPIs That Matter to a CMO; Director; Manager

Nearly everyone’s been in a meeting where your boss asks for a specific piece of information and your mind goes blank as you fumble through your notes and try desperately to log in to your analytics dashboard. And on the flip side, even the best leaders and managers have second-guessed if they’re paying attention to […]