The Ultimate Guide to Amazon PPC Advertising

The Ultimate Guide to Amazon PPC Advertising

Amazon pay-per-click (PPC) advertising allows merchants to gain visibility and to thrive amidst cut-throat competition. This platform has evolved into one of the most powerful marketing tools to enhance discoverability and increase sales for Amazon sellers. Essentially, this platform makes it easier for you to display your product before 310 million active Amazon users. And […]

How to Improve the ROI of Event Marketing: 5 Strategies from the Expert

How to Improve the ROI of Event Marketing: 5 Strategies from the Expert

On average, CMOs allocate 24% of their total annual budgets to live events, according to Forrester. That’s not surprising, because many marketers consider event marketing to be highly effective. In a recent survey by Bizzabo, an event management platform, marketers ranked events among the best-performing marketing channels, together with content and email. Why are events […]

5 Ways to Improve the Client Experience with White-Label Reports

Posted by in Reporting
5 Ways to Improve the Client Experience with White-Label Reports

Back in 2013, Golden State Warriors’ star player Steph Curry was a part of the Nike family, not Under Armour, as he is today. So what happened? As ESPN highlighted in this story, during a meeting with Nike’s marketing team, not only did someone mispronounce Steph’s name, but a PowerPoint slide featured Kevin Durant’s name, […]

Pinterest Ads Playbook for Social Marketers [Podcast]

Pinterest Ads Playbook for Social Marketers [Podcast]

Welcome to episode #79 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Vernon Johnson, Social Account Manager at 3Q Digital. Search is all about intent-based people searching for specific products, and social is a little bit more about that discovery side, Pinterest has this […]

How Much Do Spotify Ads Cost?

How Much Do Spotify Ads Cost?

In investor meetings ahead of Spotify’s IPO, the company’s CEO, Daniel Ek, described Spotify’s mission as the “hard work of helping one million artists live off their art.” As Spotify Technology SA goes public today, we take a look at the primary vehicle of this mission: Spotify Ads. Spotify’s self-serve advertising platform has been in beta […]

Demystifying the Top 10 Lead Generation Metrics

Demystifying the Top 10 Lead Generation Metrics

Today’s technology tools enable marketers to measure almost anything, which leads many teams to try to measure everything. With hundreds of metrics, it’s easy to get lost in acronyms, ratios, and percentages, let alone understand their utility. Below, we’ve gathered ten lead generation metrics to align your sales and marketing teams (known as “smarketing”). Whether […]

ROI vs. ROAS: How to Choose the Right Performance Metrics for Facebook

ROI vs. ROAS: How to Choose the Right Performance Metrics for Facebook

Over the past ten years, Facebook advertising has evolved from simple banner ads and listings to become a highly complex tool to target distinct demographics. Yet despite being one of the most common marketing tools out there, many marketers still misuse and miscalculate ROI and ROAS for Facebook ads, or have questions about the difference between […]

The Art of the Chart: 5 Keys to Stunning Data Visualization

The Art of the Chart: 5 Keys to Stunning Data Visualization

When creating a report for someone, be it a boss or a client, the data should always be the star. Sure, you could just create page upon page full of data-dense tables, and they would tell a certain story. But creating more impactful and memorable reports requires more impactful and memorable ways to visualize data. […]

5 Social Media Stats on Demographic Targeting in 2018

Posted by in Social
5 Social Media Stats on Demographic Targeting in 2018

Forrester contends that social media advertising budgets will grow to $40 billion by 2021. Which channels will drive the most growth? As consumers switch between screens and apps more often than ever, we’ll see a battle for the scarcest marketing resource — the audience’s attention. To build an effective cross-network advertising strategy, marketers need to […]

AdStage Raises $3M to Help Marketers Prove Return on Ad Spend

AdStage Raises $3M to Help Marketers Prove Return on Ad Spend

SAN FRANCISCO, CA, March 22, 2018 /PRNewswire/ — AdStage, a closed-loop reporting and automation platform for paid marketers, today announced it raised $3M in a strategic round of funding led by Forté Ventures, HubSpot, and Verizon Ventures. The new funds will help AdStage further develop its core products to meet the growing demand for paid marketing measurement and analytics technology. Last […]