Over the last year, we’ve analyzed over 8.8 billion Facebook ad impressions. We found that during the first six months, the average CPM increased from $4.12 to $11.17, and the average CPC increased from $0.42 to $0.99. Key Takeaways The average CPM on Facebook ads has increased by 171% since January 2017 The average CPC […]
This week on The PPC Show, Paul and JD break down the top 7 headlines and trends in ad tech and digital marketing for the week of September 11-15th.
Digital advertisers have a data problem. They sink time into collecting, standardizing, and reporting on performance metrics across different ad networks, web analytics, and CRM systems. It’s been our mission at AdStage to connect paid marketers quickly and easily to the data they need in order to understand holistic campaign performance and take action at […]
This week on The PPC Show, Purna Virji, Senior Training Manager at Microsoft, shares how advertisers can capture conversions in a landing page-less world. We spend so much of our time sending traffic to landing pages that the thought that they may not be the be-all and end-all is interesting to ponder. But then think about it. […]
As a marketer, it’s troubling to know that only a small percentage of your total visitors will convert from online advertising – especially with tight budgets. Retargeting can be one of the most cost-effective forms of advertising to help increase your conversion rates. For those new to Retargeting, below is a diagram of how it […]
When a credit monitoring company Equifax was hit by a cyberattack that may have affected about 143 million Americans, people flocked to Google to find out what to do. As “Equifax” search query made it into the trending list on Google, the savvy marketing team at Lifelock, an identity theft protection company, quickly bid on […]
This week on The PPC Show, Paul and JD break down the top 8 headlines and trends in ad tech and digital marketing. Show Notes LinkedIn Launches Audience Network To Serve Sponsored Content LinkedIn launched the LinkedIn Audience Network, a platform enabling advertisers to serve sponsored content on sites and apps beyond its own feed. […]