[The PPC Show] Episode 46: Joe Martinez, Senior Manager of Paid Media at Granular Marketing

Posted by on May 29, 2017 in The PPC Show [Podcast]
[The PPC Show] Episode 46: Joe Martinez, Senior Manager of Paid Media at Granular Marketing

Have you ever run Youtube TrueView shopping campaigns? Do you even know what they are? On this episode Joe Martinez, Senior Manager of Paid Media and Community for Granular Marketing, joins The PPC Show to discuss Youtube shopping campaigns, being a radio DJ, meeting Alice Cooper, and all things Milwaukee, “The Good Land.” Listen to the […]

[The PPC Show] This Week In Ad Tech Headlines for May 26th

Posted by on May 26, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for May 26th

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. In this episode we dissect Google’s new attribution tool, Pinterest Autoplay videos, AdWords ECPC announcement, Bing Standard Text Ads going away, and Twitter’s new Direct Message Card. Tune in to get caught up on the […]

5 Facebook Ad Copy Tips That Go Beyond the Better Headline

Posted by on May 25, 2017 in Advertising, Social
5 Facebook Ad Copy Tips That Go Beyond the Better Headline

You’ve been here before. You’ve seen these lists. You’ve heard their promises of more conversions, more engagement, more <insert KPI here>. Yet here you are again. I’d like to think it was my can’t-miss headline, but really, it’s probably because you’re still not seeing the results you’d like from your Facebook ads. Some of that […]

Breaking Down Programmatic Advertising for PPC Managers

Posted by on May 24, 2017 in Advertising, Agency
Breaking Down Programmatic Advertising for PPC Managers

Programmatic has been one of the biggest buzzwords being thrown around the industry over the past couple of years. It is also an area of the industry that is growing rapidly, with 72% of all display ads expected to be bought programmatically this year. But what do you understand about it? Do you know you […]

3 Big Google Shopping Campaign Mistakes That Are Costing You Money

Posted by on May 23, 2017 in Search
3 Big Google Shopping Campaign Mistakes That Are Costing You Money

Here at BigFlare.com we’ve reviewed over 100 Google Shopping campaigns over the years. In that time, we’ve seen pretty much every money-wasting mistake that it’s possible to make in Shopping. Some of these are rare, one-time-only type errors. But some of these are surprisingly common. And, in fact, there are 3 mistakes in particular that […]

Living the Agency Life: Account Manager Tips For Managing Up and Down

Posted by on May 22, 2017 in Advertising
Living the Agency Life: Account Manager Tips For Managing Up and Down

As an account manager at Seer Interactive, my job is to manage success for my clients through PPC. While client success is at the forefront, there’s a lot that goes on behind the scenes besides the performance driven aspects of the account (analyzing, strategizing, and implementing). Having strong internal management skills can make all the […]

[The PPC Show] This Week In Ad Tech Headlines for May 19th

Posted by on May 19, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for May 19th

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. We’re breaking down AdWords Quality Score reporting, Twitter advertising audiences, AdWords offline conversions, Facebook Delivery Insights, and Google’s “buy button”.       Episode Show Notes AdWords Headlines Google advertisers can now see […]

50 Essential Social Media Advertising Stats

Posted by on May 19, 2017 in Advertising, Social
50 Essential Social Media Advertising Stats

There are a lot of things people say about social media advertising. Some say it works only for B2C businesses, others that they work only for small ones. Some even dare to say social media advertising isn’t effective at all. None of that is true. Social media advertising works. How do I know that? Because there’s […]

What’s New in AdStage: May

Posted by on May 18, 2017 in Automation, Product Updates, Reporting
What’s New in AdStage: May

Welcome to the May edition of What’s New in AdStage! We spent the last month building a ton of feature enhancements in Report and Automate. Let’s take a look at the latest and greatest in Report and Automate below👇. Report Bring All Your Marketing Data into One PPC Report New Table Upload Widget Take any excel, […]

Important Things to Know about YouTube Shopping Campaigns

Posted by on May 18, 2017 in Advertising, Agency
Important Things to Know about YouTube Shopping Campaigns

People are now watching an average of 1 billion hours a day on YouTube. Besides being an extremely effective branding channel, you can also work on getting direct revenue straight from YouTube. It’s all possible by creating TrueView shopping campaigns. It’s hard to believe this campaign type is almost two years old, and in my […]