Cut Your PPC Checklist In Half With This Simple Move

Posted by on Apr 12, 2017 in Advertising, Automation
Cut Your PPC Checklist In Half With This Simple Move

Running a PPC campaign involves so many tasks and can’t-miss details that having a checklist is necessary to keep from overlooking an important step. But, often, a comprehensive PPC checklist can turn into multiple pages of bullets and sub-bullets. Surely, every PPC professional dreams of editing the list down! But how is that possible without […]

How to Set Up LinkedIn Lead Gen Forms and Sync Your CRM

Posted by on Apr 11, 2017 in PPC News, Social
How to Set Up LinkedIn Lead Gen Forms and Sync Your CRM

Here at AdStage, we’re jumping up and down with the release of LinkedIn Lead Gen Forms! We couldn’t wait to get our hands dirty so we built our first campaign using LinkedIn Lead Gen Forms and set up an integration with our CRM.  AJ Wilcox of B2Linked agrees. “Lead Gen Forms are a dream for […]

B2B Marketers! How to Get Going on Pinterest Before Your Competition

Posted by on Apr 4, 2017 in Social
B2B Marketers! How to Get Going on Pinterest Before Your Competition

Go to Pinterest’s homepage, and you’ll see examples of recipes, crafts, home improvement DIY, and outfit ideas among other things. For most B2B marketers, fitting your brand in among this type of content feels like you’re a giraffe trying to blend with a flock of flamingos. What on earth could a B2B Saas business (for […]

The Ultimate Guide to Instagram Ad Reporting

Posted by on Apr 4, 2017 in Reporting, Social
The Ultimate Guide to Instagram Ad Reporting

With more than 400 million daily users, Instagram is one of the world’s largest social networks, behind only Facebook and Whatsapp. It’s no surprise, then, that Instagram’s ads sales are growing like crazy. In 2017, it’s estimated that three quarters of American companies with more than 100 employees will start using Instagram to grow their […]

Is a Multi-Agency Marketing Strategy Right for You?

Posted by on Mar 31, 2017 in Agency
Is a Multi-Agency Marketing Strategy Right for You?

It is no secret that marketing is one of the driving forces in any business, and that success often comes down to how well your communications are conceived and executed. If you’re a business that currently runs its own in-house marketing and PR, but are looking to outsource this to an agency, you will no […]

Experts Weigh in on Google’s Exact Match Targeting Update

Posted by on Mar 28, 2017 in PPC News, Search
Experts Weigh in on Google’s Exact Match Targeting Update

Last week, Google announced a new change that will affect exact match keyword targeting. In the past, exact match meant exact match. Then, in 2012, Google announced a fuzzy match algorithm called “close variants,” which was supposed to capture plurals, misspellings, typos, and other versions of exact and phrase match keywords. With their latest update, […]

The Facebook Ad Type With the Best ROI

Posted by on Mar 28, 2017 in PPC News, Social
The Facebook Ad Type With the Best ROI

You already know Facebook is a powerful and necessary channel in your digital marketing strategy from reading reports like DemandWave’s look at digital trends, but with each different Facebook ad type, which will get you the best ROI? Marketing analytics software company, TrackMaven, conducted an industry-wide analysis of the spend and performance of Facebook ads specifically […]

5 of the Best Google Analytics Integrations to Improve Customer Insights

Posted by on Mar 24, 2017 in Reporting, Search, Social
5 of the Best Google Analytics Integrations to Improve Customer Insights

Google Analytics is the undisputed market leader when it comes to analytics insights for business. It is estimated that Google Analytics is present on over 50 million websites. That’s 1000% wider coverage than the world’s second favorite, Yandex Metrics. Smart marketers and salespeople are using Google Analytics add-ons everyday to improve their insights and find […]

Why AdStage Automation Beats Facebook Automation Every Time

Posted by on Mar 22, 2017 in Automation, Social
Why AdStage Automation Beats Facebook Automation Every Time

If you’re a smart PPC advertiser, you have a whole lot of Facebook ads running at once. And, if you’re a savvy PPC advertiser, you know exactly how you want to optimize your ads given your campaign objectives. That’s where Facebook automation comes into play. Automated rules allow you to track under and over-pacing ad sets, schedule […]

Get Started on Programmatic with Advice from Bryan Gaynor

Posted by on Mar 21, 2017 in Search, The PPC Show [Podcast]
Get Started on Programmatic with Advice from Bryan Gaynor

When you can promise new clients a 250% increase in PPC campaign growth in a year, you must have a pretty good idea of what you’re doing. Bryan Gaynor, a Digital Marketing Account Manager at Hanapin Marketing, does. He knows a lot about PPC and digital marketing in general, but we invited him onto The PPC […]