This Week in Ad Tech: Week of April 29, 2014

Posted by on Apr 29, 2014 in Advertising
This Week in Ad Tech: Week of April 29, 2014

Google AdWords Announces New Ad Types & Tools, LinkedIn Announces Partner Programs For Sponsored Updates, How To Target Similar Customers in AdWords, & more…

How To Target Similar Customers in AdWords

Posted by on Apr 25, 2014 in Advertising
How To Target Similar Customers in AdWords

Savvy marketers utilize Facebook’s Lookalike audience targeting to reach new users who are similar to fans or lead lists. But, did you know you could do this in Google AdWords? Google has recently rolled out Remarketing using Smart Lists – allowing you to target potential customers similar to converting visitors. Use Smart Lists to Drive […]

Staying Up to Date with PPC News, Trends and Strategies: Part 1

Posted by on Apr 24, 2014 in PPC News
Staying Up to Date with PPC News, Trends and Strategies: Part 1

Online advertising is constantly changing. The “New Rules of (insert ad network here) Marketing” are already out of date. Just going heads down on a project for a couple of weeks can cause you to miss out on game-changing feature rollouts, new ad types and a shift in industry best practices. The “New Rules of […]

AdStage Ad Platform Announced As One of First LinkedIn Sponsored Updates API Partners

Posted by on Apr 24, 2014 in Press Releases, Social
AdStage Ad Platform Announced As One of First LinkedIn Sponsored Updates API Partners

AdStage, the self-serve all-in-one online advertising platform that integrates Google, Facebook, Bing, & LinkedIn ad networks into a single interface for advertisers, today unveiled support for LinkedIn Sponsored Updates, promoted company posts that display natively in the LinkedIn content feed, through the Certified Sponsored Updates Partner Program API as part of a deeper relationship with LinkedIn, further strengthening AdStage’s position as the premier campaign management platform.

Google Announces New AdWords Ad Types & Management Tools

Posted by on Apr 22, 2014 in PPC News, Search
Google Announces New AdWords Ad Types & Management Tools

Today at the AdWords Performance Forum, Jerry Dischler, the VP of Product Management for AdWords at Google, presented a slew of new AdWords features that are scheduled to roll out over the next few months including new mobile app ad types, improved tracking, and a suite of new tools to manage and optimize campaigns. Here’s a roundup: […]

This Week in Ad Tech: Week of April 22, 2014

Posted by on Apr 22, 2014 in Advertising
This Week in Ad Tech: Week of April 22, 2014

Reach B2B Prospects Using Facebook Ads, Facebook To Launch Mobile Ad Network, Google To Make 10+ Announcements Today

Reach B2B Prospects Using Facebook Ads

Posted by on Apr 17, 2014 in Advertising, Social
Reach B2B Prospects Using Facebook Ads

Business-to-business (B2B) marketing has unique needs that differ slightly from marketing to consumers. The lead lifecycles can be months (opposed to hours), include multiple decision makers, and often require softer calls-to-action when advertising. B2B Marketers’ goals are to: 1. Build brand recognition 2. Increase product or service awareness 3. Reach new company influencers and decision […]

What’s New with AdStage: Invites, Speed, Team & More…

Posted by on Apr 16, 2014 in PPC News, Product Updates
What’s New with AdStage: Invites, Speed, Team & More…

The AdStage Team has made a lot of progress in the past few weeks. Here are some highlights:

This Week in Ad Tech: Week of April 15, 2014

Posted by on Apr 15, 2014 in Advertising
This Week in Ad Tech: Week of April 15, 2014

How A/B Testing Works, Google AdWords Keyword “Not Provided” Controversy, 2013 IAB Digital Ad Revenues Report & More

Boost Your Content’s Reach with Ads

Posted by on Apr 11, 2014 in Advertising
Boost Your Content’s Reach with Ads

The “if you build it, they will come” mantra doesn’t always apply to creating digital content. To your dismay, that beautiful new whitepaper or infographic may only receive a handful of organic visitors. Luckily, all the time you spent developing amazing content doesn’t have to be in vain. Social networks such as Facebook, LinkedIn, and […]