How To Preview Your AdWords Ads Without Paying For It

Posted by on Jul 2, 2014 in Advertising, Search
How To Preview Your AdWords Ads Without Paying For It

Who doesn’t love seeing a finished version of their project? Whether its an ad, a postcard or a deck, you’re filled with a sense of pride every time you look at your just-completed handiwork. But while there’s no harm in sending yourself a piece of direct mail or a promotional email, there are downsides to […]

This Week in Ad Tech: Week of July 1, 2014

Posted by on Jul 1, 2014 in Advertising, Social
This Week in Ad Tech: Week of July 1, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising.

What’s New with AdStage in June

Posted by on Jun 30, 2014 in PPC News
What’s New with AdStage in June

Check out some of the new features we’ve added to AdStage in June! Facebook Unpublished Page Posts Split test messages to your audience and control who sees which message with Unpublished Facebook Page posts. Unpublished Page posts only appear as ads to your targeted audience and aren’t shared on your page. Create one today! Improved Imports […]

Facebook Ads in the Right-Hand Column to Look More Like News Feed

Posted by on Jun 27, 2014 in PPC News, Social
Facebook Ads in the Right-Hand Column to Look More Like News Feed

In April, Facebook announced major changes to the way ads displayed in the right-hand column (sidebar). Those changes began rolling out this week and users will soon be seeing larger ads in the sidebar. In this post we’ll review the change and help you plan out your next steps. Learn all about the new Facebook […]

This Week in Ad Tech: Week of June 24, 2014

Posted by on Jun 24, 2014 in Advertising, Social
This Week in Ad Tech: Week of June 24, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising.

Facebook Audience Insights Are (Finally) Live
After announcing Audience Insights back in early May, Facebook has…

Improved Facebook Right Hand Ads Will Roll Out Next Week
A few months ago, Facebook promised a revamped, larger ad size for…

Quick Guide to AdWords Remarketing Campaigns

Posted by on Jun 23, 2014 in Search
Quick Guide to AdWords Remarketing Campaigns

With Twitter & Facebook introducing self-serve remarketing capabilities in the past few weeks, it seemed right to give credit to the network that offered it first. In this post, I’ll walk you through creating a remarketing campaign in Google AdWords.

Facebook Audience Insights Are (Finally) Live

Posted by on Jun 20, 2014 in PPC News, Social
Facebook Audience Insights Are (Finally) Live

After announcing Audience Insights back in early May, Facebook has finally made it accessible to advertisers. The tool reveals details like locations, interests and behaviors of your saved and custom audiences and compares them against broader audiences on Facebook. Available Insights With it you can view: Demographics — Age and gender, lifestyle, education, relationship status, job role and […]

This Week in Ad Tech: Week of June 17, 2014

Posted by on Jun 17, 2014 in Advertising, Social
This Week in Ad Tech: Week of June 17, 2014

Upcoming Changes to AdWords’ Policies,
Google has sent a mass e-mail to advertisers stating they are going to…

Mobile Site Call Conversions Now Available in AdWords
Attention PPC Account Managers everywhere! Gone are the days of…

An Issue in the Paid and Organic Report
In March, RKG’s Matt Mierzejewski detailed some potential uses of…

Learn About Facebook oCPM Bidding

Posted by on Jun 16, 2014 in Advertising, Social
Learn About Facebook oCPM Bidding

What is Facebook oCPM Bidding oCPM, or Optimized Cost Per Mille, is Facebook’s most flexible ad bid type to date. This CPM hybrid, allows an advertiser to set max bids based on their desired campaign outcomes (such as form fills, engagement, or app installs). To better understand how oCPM differs from the standard bid types, […]

How to Create Twitter Retargeting Campaigns

Posted by on Jun 13, 2014 in Advertising, Social
How to Create Twitter Retargeting Campaigns

Twitter announced the ability to create your own remarketing campaigns from the Twitter Ads interface. While remarketing has been possible on Twitter since December, you’re no longer required to go through a third-party partner to set it up. In this post, I’ll walk you through the campaign creation process to help you build your first Twitter […]