social media, Social Media Advertising

5 Social Media Stats on Demographic Targeting in 2018

Forrester contends that social media advertising budgets will grow to $40 billion by 2021. Which channels will drive the most growth? As consumers switch between screens and ...

Press Releases

AdStage Raises $3M to Help Marketers Prove Return on Ad Spend

SAN FRANCISCO, CA, March 22, 2018 /PRNewswire/ -- AdStage, a closed-loop reporting and automation platform for paid marketers, today announced it raised $3M in a strategic ...

Facebook Ads, Facebook advertising, Paid Social, Social, Facebook

Ignoring the Funnel: The Unlikely Facebook Ads Strategies That Work

When it comes to Facebook Ads, there are a lot of tried-and-true practices that work for obvious reasons a vast majority of the time. But then there are those exciting ...

The PPC Show, The PPC Show [Podcast]

The Big YouTube Problem [Podcast]

Welcome to episode #78 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by John Belcher, Teacher at AdSkills.

Advertising, PPC Advertising, PPC Agency, AdWords

How to Pass the 2018 AdWords Exam in 7 Days While Working Full-Time

About half a year ago, I got my first AdWords certificate. It all began when we at AdStage found out that we needed at least two AdWords-certified people in the company to ...

The PPC Show, The PPC Show [Podcast]

The Price of AdWords Branded Traffic Increased & How to Combat It [PODCAST]

Welcome to episode #77 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Andy Taylor, Associate Director of Research at ...

Advertising, agency, Agency Tips

3 Agency Tips to Wow Your Clients Before You Send Them PPC Reports

It’s 3:15pm and you’re just wrapping up your budget optimization plan for the week. You get a ping from sales informing you of a brand new client – time to break out your ...

Closed-loop Reporting, PPC Metrics, PPC Reporting, Social, Social Media Advertising, Analytics

How to Measure Social Media Effectiveness

Ah, the eternal question: Is your social media marketing effective?

Google AdWords, PPC Automation, AdWords, Automation

3 Reasons to Choose Smart Bidding Over PPC Automation to Improve ROAS

When AdWords first launched in 2000, manual and automated bidding were the only options. To succeed in paid search, you really had to know how to bid. You would manually set ...