This Week in Ad News, The PPC Show

    Digital ad spends hit record highs in 2018

    This week in AdTech - Digital ad spends hit record highs; 2018 paid search trends to watch; and tips on LinkedIn ads. 

    Marketing Analytics, Conference, HubSpot Inbound

    Get To Know Your Marketing Influencers: An Interview with AdStage CEO, Sahil Jain, by the Folks at Capterra

    Our CEO here AdStage, Sahil Jain, recently spoke with the folks at Capterra at Hubspot's highly anticipated marketing conference - INBOUND. Read on or watch above to learn ...

    This Week in Ad News, The PPC Show

    Quora Ads: How to Reach Your Target Audience at Key Moments

    This week in AdTech - Stay Ahead of the Pack With the Bing Competition Tab; Instagram Unveils 3 New Shopping Features Ahead of Holidays; Must read: LUMA State of Digital ...

    ppc campaign, PPC Marketing

    5 Ways to Optimize Your Live Digital Campaign Right Now

    You spent hours outlining your goals, allocating a budget, finalizing your list of keywords, identifying your target audience, editing and proofing your creative, and now ...

    This Week in Ad News, The PPC Show

    Instagram's Next Cash Cow: Instant Promote Ads for Stories

    This week in AdTech - WhatsApp has found a place to show your ads; Instagram's next cash cow: Instant Promote Ads for Stories; and Pinterest gets its advertising house in ...

    SEM, SEO, Lead Generation

    How To Correct Over-Optimization in Paid Search

    In the age of digital marketing, boutique agencies can go head to head with some of the biggest brands in the business thanks to Search Engine Optimization (SEO). It’s a ...

    This Week in Ad News, The PPC Show

    Facebook Launches a New API for Marketers

    This week in AdTech: Facebook Launches a New API for Marketers; CPM Bidding Now Available on the Quora Ads; Google Ads Announces New Click-to-Message Ad Features.

    SEM, Social

    Six defunct social platforms share spooky lessons

    On Halloween, people get into the spooky spirit by watching horror films, carving pumpkins, and organizing their costumes. But us digital marketers are perpetually haunted by a ...

    This Week in Ad News, The PPC Show

    Facebook Tests Multiple Brands in Single Ad Unit

    This week in AdTech: Facebook Attribution helps you measure the impact of your ads across the Facebook family of apps; Apple App Store search ads are expected to drive $500 ...

    digital marketing, Lead Generation, bots

    An Unconventional Guide to Chatbots for PPC Marketers

    In 2016, a Stanford undergrad named Joshua Browder, who had recently gotten his driver’s license, incurred several parking tickets. While trying to contest them, he found that ...