What’s New in AdStage: March

Posted by on Mar 14, 2017 in Product Updates
What’s New in AdStage: March

Welcome to the March edition of What’s New in AdStage! We released even more enhancements in Report, Automate, and Create & Manage to provide you cleaner management and reporting views across your paid campaigns. Export automation tasks for a deep dive into performance, monitor quality score with keyword tables, generate cross-network reports for specific Account Groups and […]

See what your competitors are planning in digital this year

Posted by on Mar 14, 2017 in PPC News, Search, Social
See what your competitors are planning in digital this year

For the past six years, DemandWave, a B2B digital marketing agency, has shared a comprehensive report on the state of B2B digital trends. They poll “a broad cross-section of B2B marketers to find the biggest priorities and pressure points critical to their success.” This year’s report turned up lots of interesting information on what’s happening […]

The 10 Best AdWords Scripts to Scale your PPC Accounts

Posted by on Mar 7, 2017 in Automation, Search
The 10 Best AdWords Scripts to Scale your PPC Accounts

When you scale your AdWords accounts, you start to find even some of the most basic tasks start to take up huge amounts of time. I remember stepping up from managing smaller AdWords accounts with a few hundred ads (where I could easily keep track of my split tests in a few minutes per day), […]

Make Clients Happy By Presenting PPC Reports Like This

Posted by on Mar 6, 2017 in Agency, Reporting
Make Clients Happy By Presenting PPC Reports Like This

Preparing and presenting a Quarterly Business Report brings the same stress as that college thesis paper that counted for 75% of your grade. Except this particular assignment happens four times per year. The agency has worked its tail off meeting and exceeding KPIs, and diligently tracking everything for reporting purposes. But if the presentation is […]

What convinced me to start boosting Facebook posts

Posted by on Mar 6, 2017 in Advertising, Social
What convinced me to start boosting Facebook posts

Facebook had over 1.86B active users at the end of 2016, and its News Feed real estate has become a hot commodity. Between your friends’ content and paid advertising, Facebook posts on Pages are getting less and less airtime. As a content creator/social media manager/person paying attention to digital marketing today, I watched organic reach […]

LinkedIn Ad Tests: It’s Time to Actually Run One

Posted by on Mar 2, 2017 in Automation, Reporting, Social
LinkedIn Ad Tests: It’s Time to Actually Run One

Does this scenario sound familiar? You read LinkedIn’s post about testing your Sponsored Content. You thought you’d give it a try and wrote a few ads which have been running ever since… …and you never got around to testing them. If this is you – don’t worry – you’re not alone. Taking time to create, […]

What happens after you write that ebook?

Posted by on Feb 28, 2017 in Advertising, Search, Social
What happens after you write that ebook?

First of all, congratulations! Writing an ebook is a massive endeavor, and there were likely many people, pieces, opinions, and revisions involved. Now it’s time to make sure all that hard work pays off by properly marketing your masterpiece. Sending as many people as you possibly can to the ebook is the primary goal, but […]

10 Stats You Need to Know About B2B Marketing on LinkedIn

Posted by on Feb 28, 2017 in Social
10 Stats You Need to Know About B2B Marketing on LinkedIn

As a LinkedIn Certified Marketing Partner, we could not have been more excited when LinkedIn released the 10 stats below. We are strong believers in the power of marketing on LinkedIn (especially for a B2B platform like ours), and now we have the stats to prove it! Making the Most of Marketing on LinkedIn Impressed […]

Should your demand generation team be made up of millennials?

Posted by on Feb 22, 2017 in Agency
Should your demand generation team be made up of millennials?

I feel sorry for millennials; they get bad press. Perhaps the worst thing about being a millennial is that they are so typecast, but it may just appear to be that way due to the heaps of content they are all ‘supposedly’ producing about themselves! At the tender age of 43, I am of “Generation […]

Peter Levitan’s 7 Tips for Agency Professionals

Posted by on Feb 20, 2017 in Agency, The PPC Show [Podcast]
Peter Levitan’s 7 Tips for Agency Professionals

Peter Levitan knows agencies. He ran Business development at Saatchi & Saatchi in Europe and North America, owned his own Portland agency and was a founder and CEO of two Internet companies. We were lucky enough to have him as our guest on Episode 38 of The PPC Show. While we recommend giving the entire […]