Gmail Ads Tactics To Improve CTR

Posted by on Jul 17, 2017 in Search
Gmail Ads Tactics To Improve  CTR

Any idea how much time you spend on email per day? Per week? In a lifetime? The Washington Post has a fun, or perhaps dispiriting, calculator to help you determine those numbers. According to the article, the average office worker spends just over 4 hours checking work email each day. Do the math, and you’ll see […]

[The PPC Show] This Week In Ad Tech Headlines for July 10-14th

Posted by on Jul 14, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for July 10-14th

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. In this episode we breakdown YouTube remarketing lists, AdWords new UI, Verizon’s Oath Breaks 1st Campaign Post-AOL/Yahoo, Pandora Is Teaming With Foursquare to Show Its Advertisers Whether Their Campaigns Drive Offline Sales, Messenger Ads […]

AdStage Pro Tips: Quick Links

Posted by on Jul 12, 2017 in AdStage Pro Tips
AdStage Pro Tips: Quick Links

Here at AdStage, our goal is to give marketers tools you need to streamline your advertising strategy, while saving time and boosting efficiency. We’re marketers ourselves, so we know there’s a lot more you could do with your time than clicking from tab to tab, making sure everything looks *just right*. I’d like to welcome […]

REPORT: How Modern Marketers Measure Advertising Effectiveness

Posted by on Jul 11, 2017 in Advertising
REPORT: How Modern Marketers Measure Advertising Effectiveness

How Do Marketers Know If A Campaign Was Effective? That question seems to be one of the most hot-button topics in digital marketing today. Most likely because finding the answer is so challenging thanks to numerous channels, media mixes, and multiple devices. And there doesn’t seem to be one right answer when it comes to […]

Webinar: Getting Started with Quora Ads

Posted by on Jul 10, 2017 in PPC News
Webinar: Getting Started with Quora Ads

Webinar Recap featuring Quora and AdStage: Getting Started with Quora Ads Quora’s Head of Product Marketing, Puja Ramani, and AdStage’s Head of Customer Acquisition, JD Prater, will discuss the Quora Ads platform and best practices on how to get started running your first campaign. If you’re interested in learning more about Quora Ads then you don’t want to miss […]

Conversion Rate Optimization: How to Turn Luck into a Repeatable Process

Posted by on Jul 10, 2017 in Advertising
Conversion Rate Optimization: How to Turn Luck into a Repeatable Process

Conversion Rate Optimization Process One of my favorite aspects of running digital advertising campaigns are the virtually unlimited options of testing to increase performance. Headlines, calls-to-action, bids, targeting, personalization…the world is your oyster. It’s easy for marketers to quickly add new variations, but it’s much harder to understand exactly what variables are having a positive […]

The Future of PPC Automation: 7 Experts Weigh In

Posted by on Jul 5, 2017 in Automation
The Future of PPC Automation: 7 Experts Weigh In

The world of PPC is going through deep changes thanks to the power of automation. Automation is helping PPC specialists and agencies free their time from mundane tasks to focus on higher-value activities. In the past few years, the major ad networks like Google AdWords and Facebook Ads provide their Advertisers with automation tools to improve their management […]

[PODCAST] Michelle Morgan, Negative Audiences and Audience Shaping

Posted by on Jul 3, 2017 in The PPC Show [Podcast]
[PODCAST] Michelle Morgan, Negative Audiences and Audience Shaping

All about being purposeful with your negative audiences and how that’s almost just as important as your positive audiences. On episode #51, we’re joined by Michelle Morgan, Director of Client Services at Clix Marketing. On this episode of The PPC Show we discuss: how to be purposeful with your negative audiences how that’s almost just as important […]

Quick Guide to Facebook Value-Based Lookalike Audiences

Posted by on Jun 29, 2017 in PPC News, Social
Quick Guide to Facebook Value-Based Lookalike Audiences

Facebook’s New LTV Lookalike Audiences One of Facebook’s most powerful offerings for marketers is Lookalike Audiences. A new roll out is taking that feature to the next level and letting you assess current and new customers by how valuable they are, value-based lookalike audiences. According to Facebook, “LTV Is a value associated with your customers based […]

How to Talk About PPC Results with Your Boss

Posted by on Jun 28, 2017 in Advertising, Reporting
How to Talk About PPC Results with Your Boss

PPC industry terms and acronyms can seem like a foreign language to those not managing digital media. It’s important to translate how performance metrics impact overall business goals. Slim your reports down to the key metrics that matter, and explain trends in common terms. Report on PPC Metrics in Common Business Terms Clicks From an […]