This Week in Ad Tech: Week of June 10, 2014

Posted by on Jun 10, 2014 in Advertising
This Week in Ad Tech: Week of June 10, 2014

This Week in Ad Tech: Pinterest Announces Self-Serve Sponsored Pins, How to Form a Retargeting Strategy, Mobile Ad Dollars Shift to Apps & More…

Use Facebook Ads for Lead Nurture

Posted by on Jun 6, 2014 in Advertising, Social
Use Facebook Ads for Lead Nurture

B2B Marketers often nurture a lead for several days, even months, before the prospect is properly qualified for a sales rep to reach out. Including paid media into a content nurture plan can significantly decrease the time it takes to qualify a lead, while increasing the likelihood the prospect will purchase. With enhancements to ad […]

Pinterest Announces Self-Serve Promoted Pins

Posted by on Jun 5, 2014 in PPC News
Pinterest Announces Self-Serve Promoted Pins

Pinterest has just announced two new products to help businesses reach more people on the social network: Do-it-yourself Promoted Pins and updated analytics. Do-It-Yourself Promoted Pins Pinterest has long been testing Promoted Pins in search and category feeds, but now they’ve added a self-serve way for you to promote pins yourself. This opens Promoted Pins […]

9 Ways to Optimize LinkedIn Sponsored Updates Campaigns

Posted by on Jun 4, 2014 in Advertising, Social
9 Ways to Optimize LinkedIn Sponsored Updates Campaigns

LinkedIn Sponsored Updates are a great way to promote your content within the LinkedIn feed and get your brand in front of a targeted audience. But just like every campaign type, you’ll want to revisit your campaign often to maintain peak performance. Here are nine easy ways to optimize your LinkedIn Sponsored Updates campaigns. Optimize […]

This Week in Ad Tech: Week of June 3, 2014

Posted by on Jun 3, 2014 in Advertising
This Week in Ad Tech: Week of June 3, 2014

How to Remarket on Facebook, Facebook Releases Pixel Helper, iTunes Radio to Add Local Ads & More…

How to Remarket on Facebook with Website Custom Audiences

Posted by on May 30, 2014 in Advertising, Social
How to Remarket on Facebook with Website Custom Audiences

Facebook Custom Audiences are a powerful and flexible way to target your Facebook ads to specific groups of users.  You can create custom audiences from email addresses, phone numbers, Facebook user IDs, mobile app user IDs, and even your website visitors.  In this post we are going to cover Website Custom Audiences from your website […]

Facebook Pixel Helper for Advertisers Guide

Posted by on May 29, 2014 in Social
Facebook Pixel Helper for Advertisers Guide

Facebook launched the Facebook Pixel Helper to help you validate that your Conversion Tracking and Custom Audience Pixels have been installed on your website correctly. The Facebook Pixel Helper is a troubleshooting tool that helps you validate your pixel implementation. It works in the background to look for conversion or Facebook pixels and provide realtime […]

How to Create Website Cards for Twitter Ads

Posted by on May 29, 2014 in Advertising, Social
How to Create Website Cards for Twitter Ads

Direct response ads on Twitter are easier than ever with Website Cards. They give interested users a quick summary of your website along with an easy way to visit and they’re a great way to promote your landing page on Twitter. Twitter Ads Website Cards are larger and more engaging that a standard tweet. They feature […]

This Week in Ad Tech: Week of May 27, 2014

Posted by on May 27, 2014 in Advertising
This Week in Ad Tech: Week of May 27, 2014

More Marketers Buying Ads In-house, 16 Tips for LinkedIn Sponsored Updates, No Ads in Nest Thermostats & More…

What’s New with AdStage in May

Posted by on May 22, 2014 in PPC News
What’s New with AdStage in May

Check out the many new features added to AdStage this month! New Report Center Browse, customize and schedule performance reports in the new Report Center. You can even share insights with others on your team with recurring report emails. Learn more. Facebook Retargeting Retarget lost site visitors with Facebook ads directly within AdStage. You can […]