Facebook Releases Audience Network to Everyone

Facebook Releases Audience Network to Everyone

Facebook recently announced on their Business blog that its new Audience Network is now available to all advertisers. Below, I’ll answer common questions about this new offering and provide insights. What is the Audience Network? The Audience Network allows advertisers to extend their ad message outside of Facebook and display it on a network of […]

This Week in Ad Tech: Week of October 7, 2014

This Week in Ad Tech: Week of October 7, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF OCTOBER 7, 2014 How To Maximize Your PPC Budget Whether you are working with limited cash or a hefty sum with a […]

How To Maximize Your PPC Budget

How To Maximize Your PPC Budget

  One of the biggest pain points for advertisers is managing PPC budgets. Whether you are working with limited cash or a hefty sum with a lot of moving parts, effective budget management can be the deciding factor for either retaining a contract or getting more marketing dollars. In this post, I will show you […]

What’s New with AdStage in September

What’s New with AdStage in September

Automated Rules For All We’ve unlocked Automated Rules for all AdStage customers. Now everyone can automate tasks like editing bids, pausing low-performing ads and scheduling campaigns! Launch the app. Improved Account Management Managing which accounts are linked to AdStage is easier than ever with with the new Account Management page. This also sets the stage for a big release coming in October. Stay […]

This Week in Ad Tech: Week of September 30, 2014

This Week in Ad Tech: Week of September 30, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF SEPTEMBER 30, 2014 When to Use: Sponsored Posts vs. Unpublished Posts There are two key ad types that allow marketers to place […]

Check Out AdStage’s Loft Headquarters in San Francisco (Gallery)

Posted by in PPC News
Check Out AdStage’s Loft Headquarters in San Francisco (Gallery)

We’ve seen a lot of growth at AdStage over the past two years. AdStage has evolved from a simple cross-network ad campaign builder to a powerful all-in-one advertising platform. We’re now a team of 17 and have raised nearly $9 Million dollars in venture capital to execute on our vision of easy online advertising. We’ve […]

When to Use: Sponsored Posts vs. Unpublished Posts

When to Use: Sponsored Posts vs. Unpublished Posts

One of the biggest advantages of advertising on Facebook is its strong incorporation of native advertising within the Newsfeed. Native ads appear and function like organic content, typically generating higher click-through rates than standard banner ads. There are two key ad types that allows marketers to place advertising within the Newsfeed – Sponsored and Unpublished […]

This Week in Ad Tech: Week of September 23, 2014

This Week in Ad Tech: Week of September 23, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF SEPTEMBER 23, 2014 Analyze Your PPC Competition with AdWords Auction Insights Have you ever searched Google to see which of your competitors […]

Analyze Your PPC Competition with AdWords Auction Insights

Posted by in Advertising
Analyze Your PPC Competition with AdWords Auction Insights

Have you ever searched Google to see which of your competitors also appear for the keywords you’re bidding on? You can get a much clearer picture of this data with the Auction insights report in Google AdWords. In this post, I’ll give you an overview of this report to help you understand your competitive landscape and […]

AdSense For Shopping: How To Organize Your Shopping Campaigns To Compete

Posted by in Advertising
AdSense For Shopping: How To Organize Your Shopping Campaigns To Compete

Google just announced its expansion of Product Listing Ads into AdSense for shopping, allowing shopping ads to run next to content on retail sites, such as Walmart.com. Here is an example. This expansion gives advertisers a whole new landscape to introduce their products to consumers, opening some interesting doors in the digital environment.  So what […]