Creating Better Facebook Ads With Page Insights

Posted by on Dec 19, 2013 in Advertising, Social
Creating Better Facebook Ads With Page Insights

Are you the admin of a Facebook Page? If it’s kept active and has a following, there’s a wealth of potential insight about your audience at your fingertips You can even use this data to guide experiments and improve your Facebook Ads! This post will walk you through some examples of Page Insights to show […]

5 Reasons B2B Marketers Must Test Linkedin Ads

Posted by on Dec 19, 2013 in Advertising, Social
5 Reasons B2B Marketers Must Test Linkedin Ads

If you’re a business-to-business marketer, LinkedIn Ads needs to be on your radar. It’s a unique channel with targeting capabilities that vary greatly from search, display and other social networks. Here are 5 reasons B2B marketers need to test LinkedIn Ads to see how the channel performs for their business. 1. Reach Potential Customers According […]

This Week in Ad Tech: Week of December 17, 2013

Posted by on Dec 17, 2013 in Advertising
This Week in Ad Tech: Week of December 17, 2013

Google Testing Ads On The Knowledge Graph, How to Use Ad Groups to Serve Relevant Ads, Viewability comes to the Google Display Network & More…

How to Use Ad Groups to Serve Relevant Ads

Posted by on Dec 13, 2013 in Advertising
How to Use Ad Groups to Serve Relevant Ads

Are you trying to wrap your head around ad groups to figure out to use them? This post will help you understand how ad groups work and provide you with winning strategies to use ad groups to build highly relevant and effective ads. What are ad groups Ad groups are containers that hold a set […]

This Week in Ad Tech: Week of December 10, 2013

Posted by on Dec 10, 2013 in Advertising
This Week in Ad Tech: Week of December 10, 2013

5 Must-Try Tips for Optimizing LinkedIn Ads, Google tests a smaller “Ad” label, Cyber Monday 2013: Largest Online Spend in U.S. History & More…

5 Must-Try Tips for Optimizing LinkedIn Ads

Posted by on Dec 6, 2013 in Advertising, Social
5 Must-Try Tips for Optimizing LinkedIn Ads

Interested in getting more from your LinkedIn Ads? Not sure what to try next? Check out these five must-try optimization tips to boost your campaign performance and earn more impressions, clicks and leads!

This Week in Ad Tech: Week of December 3, 2013

Posted by on Dec 3, 2013 in Advertising
This Week in Ad Tech: Week of December 3, 2013

Tracking Conversions With Google Analytics, Now “Undo” Google AdWords Changes From Change History, Google AdWords Poaching Clients Again? & More…

Tracking Conversions With Google Analytics

Posted by on Nov 26, 2013 in Analytics
Tracking Conversions With Google Analytics

This post was updated on May 5, 2017 Mature self-serve ad platforms like Google AdWords, Bing Ads & Facebook Ads each offer their own proprietary tools to track conversions generated by ads. Or measuring conversions from other traffic sources like LinkedIn Ads that just started with conversion tracking solutions. In this post, I’ll walk you through tracking […]

This Week in Ad Tech: Week of November 26, 2013

Posted by on Nov 26, 2013 in Advertising
This Week in Ad Tech: Week of November 26, 2013

LinkedIn Audience Network: An Overpriced GDN?, Google Asks Users To Disable AdBlock, How to Hire (and Keep) Digital Marketing Talent in 2014 & More…

Protected: Is The LinkedIn Audience Network More Expensive Than the Google Display Network?

Posted by on Nov 20, 2013 in Advertising, Search, Social
Protected: Is The LinkedIn Audience Network More Expensive Than the Google Display Network?

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