This Week in Ad Tech: Week of February 11, 2014

Posted by on Feb 11, 2014 in Advertising
This Week in Ad Tech: Week of February 11, 2014

Choosing an Ad Network, New Flexible AdWords Conversions, Amazon Launches Video Ads & More…

How To Choose Which Ad Network To Advertise With

Posted by on Feb 7, 2014 in Advertising
How To Choose Which Ad Network To Advertise With

When it comes time to launch an online ad campaign, there are a number of different ad networks to choose from. Even within AdStage you can create campaigns for Google, Bing, Facebook & LinkedIn. But how do you choose one to start with? In this post, I’ll walk you explain the differences between each ad […]

This Week in Ad Tech: Week of February 4, 2014

Posted by on Feb 4, 2014 in Advertising
This Week in Ad Tech: Week of February 4, 2014

This Week in Ad Tech: Facebook Mobile App Ads, Attribution Modeling, AdWords Scripts & More…

Profit From Mobile with Facebook Ads

Posted by on Jan 31, 2014 in Advertising, Social
Profit From Mobile with Facebook Ads

Facebook has figured out mobile. What was once a threat has now become 53% of their ad revenue and has contributed to some serious earnings growth. In honor of this impressive feat, let’s take a look at how companies with mobile apps can profit with Facebook’s mobile app install ads, mobile app engagement ads, and […]

This Week in Ad Tech: Week of January 28, 2014

Posted by on Jan 28, 2014 in Advertising
This Week in Ad Tech: Week of January 28, 2014

Launching an Ad Campaign, Free Rides Coming to AdWords, Overview of New Google Shopping & More…

What It Takes To Launch an Ad Campaign

Posted by on Jan 27, 2014 in Advertising
What It Takes To Launch an Ad Campaign

Ready to start advertising online? This quick checklist will help you get to know the different aspects of launching a new campaign and provide relevant resources throughout. Get to know the different aspects of launching an online ad campaign. Click To Tweet Goal What’s the goal of your campaign? What results would you like to […]

Speed Up Facebook Ad Creation With Saved Audiences

Posted by on Jan 24, 2014 in Advertising, Social
Speed Up Facebook Ad Creation With Saved Audiences

In the course of managing your Facebook Ads account, you tend to target the same basic audiences again and again. But configuring your audience repeatedly can get really tedious. Thankfully, Facebook’s Power Editor offers a handy feature that lets you save your audience targeting settings for repeated use. Don’t worry; the process is extremely easy and helpful. In this post, I’ll walk you through the steps to create and use saved audiences.

This Week in Ad Tech: Week of January 21, 2014

Posted by on Jan 21, 2014 in Advertising
This Week in Ad Tech: Week of January 21, 2014

Updates to Twitter Custom Audiences, Choosing Your Landing Page, Year End Reports & More…

How To Choose Your Ad’s Landing Page

Posted by on Jan 17, 2014 in Advertising
How To Choose Your Ad’s Landing Page

For new advertisers, an often overlooked part of campaign creation is the landing page your ads point to. It’s easy to get so caught up in targeting and writing copy that you end up choosing your landing page hastily. Don’t do it! A poorly chosen landing page will cripple your ad’s performance, raise your costs, […]

This Week in Ad Tech: Week of January 14, 2014

Posted by on Jan 14, 2014 in Advertising
This Week in Ad Tech: Week of January 14, 2014

AdWords Refunds Increasing, Tips For Optimizing LinkedIn Ads, Facebook Sunsets Sponsored Stories & More…