How to Use Negative Keywords to Optimize Your PPC Campaign

Posted by on Sep 9, 2013 in Search
How to Use Negative Keywords to Optimize Your PPC Campaign

Is your paid search campaign suffering from a low click through rate? Are you wasting money on ads targeting vague or irrelevant keywords? Regain control over your PPC campaign by adding negative keywords to stop showing ads to the wrong people. Regain control over your PPC campaign by adding negative keywords. While traditional keywords trigger […]

The AdStage Guide to Facebook Ads

Posted by on Sep 5, 2013 in Advertising, Social
The AdStage Guide to Facebook Ads

Editors Note: This post was updated on January 2, 2014 Facebook Ads give you the opportunity to reach potential customers from the over 1 billion people on Facebook. Facebook is unique in that, while you can target by the location, gender, and age, you can also target likes and interests, relationship status, workplace, and the education of your […]

This Week in Ad Tech: Week of September 3, 2013

Posted by on Sep 3, 2013 in Advertising
This Week in Ad Tech: Week of September 3, 2013

How to Choose Keywords Using Google’s Keyword Planner, Sneak Peek of New Bing Ads Editor, Native Ads & More…

Discovering Keywords with the Google Keyword Planner

Posted by on Aug 30, 2013 in Advertising, Search
Discovering Keywords with the Google Keyword Planner

Building a search campaign for the first time can be tricky. In addition to choosing your settings and writing your ads, you’ll need to come up with a list of keywords to target. Fortunately, Google’s free Keyword Planner makes selecting your initial list of keywords a breeze. Google’s free Keyword Planner makes selecting your initial […]

This Week in Ad Tech: Week of August 27, 2013

Posted by on Aug 27, 2013 in Advertising
This Week in Ad Tech: Week of August 27, 2013

Facebook Gives Free Stock Images, Google Analytics Email Marketing Dashboard For Beginners, How to Target Facebook Ads & More…

How to Target Facebook Ads to Your Audience

Posted by on Aug 23, 2013 in Advertising, Social
How to Target Facebook Ads to Your Audience

Getting started with Facebook advertising is a pretty exciting experience. You’ll be impressed with the way Facebook lets you surgically target your ad’s audience with an impressive array of settings like demographics, attributes and interests. More than any other network, Facebook knows its user’s gender, age, and likes which you can use to focus your ads on the best audience. In this post, we’ll review the different audience targeting options Facebook Ads provides.

This Week in Ad Tech: Week of August 20, 2013

Posted by on Aug 20, 2013 in Advertising
This Week in Ad Tech: Week of August 20, 2013

The New Facebook News Feed Algorithm, The AdStage Guide to LinkedIn Ads, 9 Tips for Profitable PPC Expansion & More…

The AdStage Guide to LinkedIn Ads

Posted by on Aug 15, 2013 in Advertising, Social
The AdStage Guide to LinkedIn Ads

This post was updated on August 14, 2015 With LinkedIn Ads, advertisers can finally promote their business to a targeted professional audience. Ads on LinkedIn can target the information entered by members on their resume-like profiles or from information entered by other members, such as skills they’ve endorsed. An example of the powerful targeting available […]

Google Glass & Ads: A Discussion with Robert Scoble

Posted by on Aug 13, 2013 in Advertising, Search
Google Glass & Ads: A Discussion with Robert Scoble

Robert Scoble of RackSpace discusses the potential business model of Google Glass with AdStage CEO Sahil Jain. –

This Week in Ad Tech: Week of August 13, 2013

Posted by on Aug 13, 2013 in Advertising
This Week in Ad Tech: Week of August 13, 2013

How to Reach Your Perfect Audience on LinkedIn, New AdWords Graph Metrics, How to Advertise on YouTube & More…