How to Target LinkedIn Ads to Your Audience

Posted by on Aug 9, 2013 in Advertising, Social
How to Target LinkedIn Ads to Your Audience

LinkedIn is an incredibly powerful ad network that every business should test. It has the unique ability to reach an audience by targeting their professional identity and this can be a big boon for B2B marketers especially. You can now reach professionals quickly and programmatically. In this post, we’ll walk through LinkedIn campaign creation with […]

This Week in Ad Tech: Week of August 6, 2013

Posted by on Aug 6, 2013 in Advertising
This Week in Ad Tech: Week of August 6, 2013

Brand CPCs on the Rise, Creating Sponsored Updates on LinkedIn, Managing Ad URLs by Device & More…

How To Create Sponsored Updates on LinkedIn

Posted by on Aug 2, 2013 in Advertising, Social
How To Create Sponsored Updates on LinkedIn

LinkedIn recently opened up it’s sponsored updates feature to all advertisers via its self serve ads interface. Sponsored updates are how companies can promote posts on their LinkedIn company page to a wider audience. If you have an active LinkedIn company page and are looking for ways to expand the reach of your updates, sponsored updates […]

Conversion Tracking With AdStage

Posted by on Aug 1, 2013 in Advertising
Conversion Tracking With AdStage

Your online business is built on conversions, where plain-old visitors convert into profitable customers. In online advertising, a conversion is the action a customer takes that your business values. For example, some common conversions include purchases, newsletter signups, form fills, and more. Your PPC and display advertising campaigns are successful when they draw in visitors that complete […]

The AdStage Guide to Google AdWords

Posted by on Jul 31, 2013 in Advertising, Search
The AdStage Guide to Google AdWords

AdWords is Google’s online advertising platform that allows you to reach potential customers and bring them to your website. AdWords allows you to create ads for your business that can display whenever a person conducts a relevant search on Google. In addition to search campaigns, AdWords also offers the ability to advertise outside of Google […]

This Week in Ad Tech: Week of July 30, 2013

Posted by on Jul 30, 2013 in Advertising
This Week in Ad Tech: Week of July 30, 2013

Pinterest & Firefox Lay Groundwork for Ads, Custom Audiences with Facebook, Using AdWords Scripts, & More..

How To Use Custom & Lookalike Audiences with Facebook Ads

Posted by on Jul 24, 2013 in Advertising, Social
How To Use Custom & Lookalike Audiences with Facebook Ads

Facebook offers a great deal of targeting options that you can’t find anywhere else, but there’s much more than the ability to target users by their relationship status. In this post we’ll cover how to use both Custom & Lookalike Audiences in Facebook Ads so you can leverage your business’s contact lists and take your […]

This Week in Ad Tech: Week of July 23, 2013

Posted by on Jul 23, 2013 in Advertising
This Week in Ad Tech: Week of July 23, 2013

Top Enhanced Campaign Tips, Guide to Bing Ads, New Gmail Inbox Ads, & More…

The AdStage Guide to Bing Ads

Posted by on Jul 22, 2013 in Advertising, Search
The AdStage Guide to Bing Ads

What is Bing Ads? Bing Ads is the online advertising platform that allows you to reach potential customers across the Yahoo! Bing Network and bring them to your website. Bing Ads allows you to create ads for your business that can display whenever a person conducts a relevant search on Yahoo! or Bing, or visits […]

Getting Familiar with AdStage Express

Posted by on Jul 18, 2013 in Advertising
Getting Familiar with AdStage Express

What does AdStage Express do? AdStage Express is a fast and easy way to advertise your business across the internet. Just link your ad accounts to AdStage Express, then use it as the single tool to manage your campaigns. AdStage Express lets you create, deploy and optimize campaigns across Google, Facebook, Bing, & LinkedIn. Now […]