Quick Start Guide to Analyzing AdWords Performance

Posted by on Nov 6, 2013 in Advertising
Quick Start Guide to Analyzing AdWords Performance

Reviewing your AdWords performance can be pretty overwhelming. Not only are there dozens of metrics and ways to slice and dice the data, but you’re also receiving performance results in near real-time. In this post, I’ll give you an overview of your AdWords dashboards to help you get familiar with the analysis that guides your […]

This Week in Ad Tech: Week of November 5, 2013

Posted by on Nov 5, 2013 in Advertising
This Week in Ad Tech: Week of November 5, 2013

This Week in Ad Tech: AdWords Account Audit Guide, Google Testing Site Search Extension, Guide to Bidding Strategies & More…

Facebook Ads Audit Checklist [2017 Edition]

Posted by on Nov 1, 2013 in Advertising, Social
Facebook Ads Audit Checklist [2017 Edition]

Facebook Ads Audit Checklist You might be able to run the same old PPC ads on the same old search keywords without any significant dip in volume, but you won’t get away with that with Facebook Ads since they require regular maintenance to keep click-throughs high. Even when you update your ad images and copy regularly, […]

How to Audit Your Bing Ads Account

Posted by on Oct 30, 2013 in Advertising, Search
How to Audit Your Bing Ads Account

Let’s be honest. Your Bing Ads account doesn’t get as much love and attention as your Google AdWords account. And your Bing account likely started out as a carbon copy of your AdWords account, imported once and left relatively unchanged. I understand. But just because Bing has less search volume than Google and represents a […]

This Week in Ad Tech: Week of October 29, 2013

Posted by on Oct 29, 2013 in Advertising
This Week in Ad Tech: Week of October 29, 2013

How To Use Search Query Reports, Google Changes AdWords Ad Rank Calculation, How to Raise CTR From The Dead & More…

How to Audit Your Google AdWords Account

Posted by on Oct 29, 2013 in Advertising, Search
How to Audit Your Google AdWords Account

Whether you’ve inherited an AdWords account or created one from scratch, it’s important to take a step back and review the account as a whole to make sure there are no problems. There are a lot of moving parts and dozens of places problems can hide and it’s easy to miss them if you don’t […]

How To Use the Search Terms Report

Posted by on Oct 24, 2013 in Reporting, Search
How To Use the Search Terms Report

The search terms report is one of the most powerful sources of data in your PPC campaign. Tragically, it’s also the best hidden. This report tells you exactly what people who saw your ads were searching for. Know which search queries triggered your ads to optimize your performance. Knowing which search queries triggered your ads […]

This Week in Ad Tech: Week of October 22, 2013

Posted by on Oct 22, 2013 in Advertising
This Week in Ad Tech: Week of October 22, 2013

How To Structure PPC Campaigns, Facebook Video Ads Arrive, 10 Quick PPC Fixes & More…

How To Structure & Setup PPC Campaigns

Posted by on Oct 21, 2013 in Advertising
How To Structure & Setup PPC Campaigns

Have you ever compared a mature PPC campaign with one from a new advertiser? The most striking difference is typically the campaign’s focus and its role in the overall account structure. That’s because an account’s structure becomes more and more complex as you take steps to optimize your accounts. Focused ad groups and campaigns give you tighter […]

How To Set Your Campaign Budgets

Posted by on Oct 16, 2013 in Advertising, Search
How To Set Your Campaign Budgets

Are you looking to launch new ad campaigns and unsure of how your budgets should be set to start? We’ll walk you through the decision making process here to start you off on the right foot. And don’t worry, your budgets can always be changed and changing them will be one of the most enjoyable steps […]