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    LinkedIn Ads, Benchmark Reports

    Marketers shifting more $ to LinkedIn + Q1 2019 Benchmarks

    How much of your 2019 budget is allocated to LinkedIn? According to this Digiday study, marketers say they're shifting budget there away from other digital platforms like ...

    Twitter Ads, Benchmark Reports

    Twitter CPM plunges + more Benchmarks for Q1 2019

    Digiday recently got a hold of a deck that shows how Twitter is pitching the power of advertising on its platform this year. Under the theme “When something happens in the ...

    Facebook Ads, This Week in Ad News

    This Week in Ad News: Facebook Surprised Wall Street with an Earning Beat

    BRAVE WILL PAY WEB BROWSERS TO WATCH ADS WITH NOVEL DIGITAL REVENUE MODELOpen source ad-blocking browser Brave is seeking to shake up digital advertising with the unveiling of ...

    Instagram Ads, Benchmark Reports

    Compare your numbers - Instagram Ads Benchmarks in Q1 2019

    While Facebook continues to get tons of flack for questionable practices, Instagram has stepped in to pick up the slack. According to this Barron's article, "Instagram is ...

    Facebook Ads, Benchmark Reports

    Q1 2019 Benchmark Numbers: Facebook CPC, CPM, and CTR

    Whether it's improper encryption of passwords, collecting emails without consent, or kicking around the idea of selling user data to third parties, Facebook continues to make ...

    Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Yahoo Gemini, Google Ads, Benchmark Reports, Microsoft Advertising

    AdStage’s Q1 2019 Paid Media Benchmark Report

    After the rush of Q4’s holiday season, Q1 is often a time of getting back “normal.” To determine what that means for marketers, we compiled 13 billion impressions and over ...

    Google Ads, Benchmark Reports

    Compare your numbers: Google Ads Benchmarks for CPC, CPM, CTR

    When you're looking for a particular something that you want to buy, do you head to Google or Amazon? According to this Wall Street Journal article, more consumers are heading ...

    Salesforce

    How to Use Campaign Naming Conventions and UTM Strategies to Link Marketing and Sales

    With the intersection of marketing technology and digital ad platforms, B2B Digital Marketers are now getting a chance to justify how much value their efforts influence the ...

    Digital Marketing

    PPC Automation: Everything You Need To Know From Scripts To Software

    PPC automation can be a daunting subject to tackle, regardless of whether you’re a novice or an expert digital marketer. From setting up advanced tracking, to integrating ...