The PPC Show, The PPC Show [Podcast]

This Week In Ad Tech Headlines Mar 5-9th [Podcast]

This week on The PPC Show, Paul Wicker and JD Prater break down the top six headlines in ad tech and digital advertising for the week of Mar 5-9th.

agency, B2B Marketing, PPC Agency, Lead Generation

10 Ways Digital Agencies Build Their Email Lists

Most digital agencies devise creative strategies for their B2B clients to capture website leads. Yet if you look at the primary customer acquisition channels for agencies, ...

Closed-loop Reporting, The PPC Show, The PPC Show [Podcast]

What is ROI and How to Calculate it [Podcast]

Welcome to episode #76 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Andrew Breen, the President at Outshine.

LinkedIn Ads, LinkedIn Conversion Tracking, Social, LinkedIn, Remarketing

How to Create LinkedIn Remarketing Audiences from User Interactions

We love LinkedIn ads for B2B marketing. It may be the only social media platform where you can always be sure to find highly-engaged professionals who are actually actively ...

Advertising, AdWords, Analytics

What is the Lin - Rodnitzky Ratio?

In the days of Mad Men and lunchtime martinis, marketing was driven as much by feel as by measurement and data. The reach of a magazine or billboard ad could be approximately ...

Advertising, The PPC Show, The PPC Show [Podcast]

This Week In Ad Tech Headlines Feb 26 - Mar 2nd [PPC Podcast]

This week on The PPC Show, Paul Wicker and JD Prater break down the top nine headlines in ad tech and digital advertising for the week of Feb 26 - Mar 2nd.

Facebook Ads, Facebook Analytics, Paid Marketing Analytics, Paid Social, Analytics, Facebook

5 Ways Facebook Analytics Beats Google Analytics

Are you taking advantage of Facebook Analytics? What if I told you that it may be better than Google Analytics at measuring and analyzing your audience?

The PPC Show, The PPC Show [Podcast]

The Importance of Ad Copy and Content in Online Advertising [Podcast]

Welcome to episode #75 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Ferdinand Götzen, the Head of Growth at Recruitee.

Facebook Ads, Social, PPC Automation, Facebook, Facebook guide

The Performance Marketer’s Guide To Facebook’s Campaign Budget Optimization

I joined JD a few months ago on the PPC Show podcast to talk about my experience using Facebook’s campaign budget optimization feature which was (at the time) just starting to ...

Advertising

The Performance Marketer’s Guide To Facebook’s Campaign Budget Optimization

Part 1 - Campaign Budget Optimization (CBO) Basics        1