The PPC Show

Facebook Political Ads: How We Got a Mayor Elected [PODCAST]

Welcome to episode #91 of The PPC Show where we interview the best and brightest in paid marketing. This week we're joined by Louis Belpaire, Director of Paid Media and ...

PPC News, Google Ads, AdWords

Key Takeaways From Google Marketing Live in 280 Characters or Less

At Google Marketing Live in San Jose last week, Google announced a slew of new features. All are loaded with AI and machine learning, which means that search advertising is ...

Automation

Automated Rules to Keep Ad Costs Low, Boost Performance, and Scale Lead Generation

Ever set your alarm clock during off-work hours to pause campaigns, check up on a new ad, or make sure you’re not exceeding your campaign budget? If you’re a performance ...

The PPC Show

YouTube Ads: Where Branding & Direct Response Collide

Welcome to episode #90 of The PPC Show where we interview the best and brightest in paid marketing. This week we're joined by Cory Henke, the Founder and CEO of Variable Media, ...

Facebook Ads, PPC News

5 Ways Lead Gen Marketers Can Use Facebook’s New Feature to Spy on Competition

Last week, Facebook shipped a new feature which allows anyone to see the ads any business is running on the platform. This is designed to bring more transparency to ads and ...

LinkedIn Ads, Case Studies

How to Use LinkedIn Ads Automation to Generate Better Leads for Less

As a LinkedIn certified partner, AdStage is a trusted platform for many B2B marketers who run ads on LinkedIn. Below, we take a look at how B2Linked, an advertising agency that ...

The PPC Show

2018's Latest B2B Demand Gen Trends

Welcome to episode #89 of The PPC Show where we interview the best and brightest in paid marketing. This week we're joined by Ben Childs, President of Digital Reach agency, to ...

Bing Ads Costs Increase in 2018

AdStage’s data from almost 40 million ad impressions and a million clicks on Bing Ads in Q1 2018 shows that the average CPM (cost per thousand impressions) increased by 22% ...

Case Studies, Facebook Ads

How to Spend Less on Facebook Ads with Automated Rules [Case Study]

Performance marketing is about achieving the best results at the lowest cost. It sounds simple, but managing ad budgets can be tricky -- especially today, when the costs of ...

Benchmark Reports, Youtube Ads

YouTube Ads Drive More Engagement in 2018 [Report]

In Q1 2018, we analyzed over 100 million ad impressions and over five million clicks on YouTube to uncover the average CPM, CPC, and CTR. Compared to last year, we found the ...