LinkedIn, LinkedIn Ads, Social

Lower CPCs, Boost Conversions with Five Tactics from This LinkedIn Ads Expert

A former search marketer, AJ Wilcox has years of experience in all types of digital ads, yet chooses to work with just one channel: LinkedIn. Staying niche has allowed AJ to ...

Benchmark Report, Benchmark Reports, Facebook, Facebook Ads

Facebook Ads CPM, CPC, & CTR Benchmarks for Q1 2018

For Q1 2018, we’ve analyzed over 3 billion Facebook ad impressions and more than 80 million clicks across 3,000+ unique accounts. Compared to Q4 ’17, we found the median CPM ...

AdWords, Reporting

7 Important Changes to Google AdWords Reporting and Targeting in 2018

Almost every month, Google AdWords introduces new features, and kills off features deemed irrelevant or confusing to its users. Most of these changes – save the major ones – go ...

Facebook, The PPC Show, The PPC Show [Podcast]

Trusting the Facebook Algorithm To Deliver Results

Welcome to episode #84 of The PPC Show. This is the second half of our interview with Merry Morud, Associate Creative Director at Aimclear, to discuss the recent Facebook ...

PPC Advertising, Search Advertising, Youtube Ads

4 Reasons Search Marketers Are Excited About YouTube Advertising

2018 has been one hell of a year for us digital marketers already, hasn’t it? New features rolling out, a new UI driving all of us crazy, and GDPR having us:

Benchmark Report, Benchmark Reports, LinkedIn, LinkedIn Ads

How Much Do LinkedIn Ads Cost? [Q1 2018 Report]

In the first quarter of 2018, we analyzed over 2.5 billion LinkedIn ad impressions and over 3.4 million clicks from AdStage customers. Based on our data, we saw year-over-year ...

The PPC Show, The PPC Show [Podcast]

Recent Facebook Changes and The Impact on Advertisers

Welcome to episode #83 of The PPC Show, where we interview the best and brightest in paid marketing. Over the next two weeks we'll be joined by Merry Morud, Associate Creative ...

B2B Marketing, Closed-loop Reporting, Marketing Metrics

How to Measure the Success of Your Lead Generation Webinar

B2B marketers love webinars. A proven lead gen tactic, webinars bring SQLs and are easy to measure. With the right metrics, you can tell precisely if the topic resonated with ...

Facebook, The PPC Show, The PPC Show [Podcast]

The Martech Evolution for Digital Advertising Agencies

Welcome to episode #82 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Lance Loveday and Amanda Evans from Closed Loop ...

Bing Ads, PPC Advertising, PPC Automation

3 Reasons to Scale Your PPC Campaigns with the Microsoft Audience Network

The eyes and ears of the PPC community may be on AdWords and Facebook ads, but behind the scenes, Microsoft has quietly turned into a billion-dollar advertising giant.