Social, Twitter Ads

How to Create Twitter Retargeting Campaigns

Twitter announced the ability to create your own remarketing campaigns from the Twitter Ads interface. While remarketing has been possible on Twitter since December, you're no ...

Advertising

This Week in Ad Tech: Week of June 10, 2014

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Advertising, Facebook Ads, Social

Use Facebook Ads for Lead Nurture

B2B Marketers often nurture a lead for several days, even months, before the prospect is properly qualified for a sales rep to reach out. Including paid media into a content ...

News, PPC News, Social Advertising

Pinterest Announces Self-Serve Promoted Pins

Pinterest has just announced two new products to help businesses reach more people on the social network: Do-it-yourself Promoted Pins and updated analytics.

LinkedIn Ads, LinkedIn Sponsored Content, Social, Social Advertising

9 Ways to Optimize LinkedIn Sponsored Updates Campaigns

LinkedIn Sponsored Updates are a great way to promote your content within the LinkedIn feed and get your brand in front of a targeted audience. But just like every campaign ...

Advertising

This Week in Ad Tech: Week of June 3, 2014

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Advertising, Facebook Ads, Social, Social Advertising

How to Remarket on Facebook with Website Custom Audiences

Facebook Custom Audiences are a powerful and flexible way to target your Facebook ads to specific groups of users.  You can create custom audiences from email addresses, phone ...

Facebook Ads, Social, Social Advertising, Facebook

Quick Guide to Facebook Pixel Helper for Advertisers

Facebook launched the Facebook Pixel Helper to help you validate that your Conversion Tracking and Custom Audience Pixels have been installed on your website correctly.

Social, Social Advertising, Twitter Ads, Twitter

How to Create Website Cards for Twitter Ads

Direct response ads on Twitter are easier than ever with Website Cards. They give interested users a quick summary of your website along with an easy way to visit and they're a ...

Advertising

This Week in Ad Tech: Week of May 27, 2014

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