Is Social Media Really Changing Online Advertising?

Posted by on Jan 9, 2013 in Advertising

Reflection on Stephen Baker’s New York Times article, Can Social Media Sell Soap? How is social media changing industries like online advertising? Stephen Baker’s great article got me thinking about social media – in order for advertisers to run effective campaigns using social media, they need to properly measure the right indicators. The growth of […]

Tips to improve CPA immediately

Posted by on Dec 13, 2012 in Advertising

CPA or Cost-per-acquisition, is the cost you pay per successful acquisition of a preset goal for your ads. These conversions can be any number of things: a user sign up, a specific page visit or duration, etc. This post is meant to help you immediately start optimizing your CPA, but first it’s key to understand […]

Understanding ad conversions

Posted by on Dec 5, 2012 in Advertising

In the past few weeks, I went from having no ads and no experience running ads, to launching and trying to optimize our campaigns here at AdStage using our ad analytics dashboard and Google Analytics. This week, I want to go into more depth about how to use the dashboard and ad analytics, the various […]

We’re looking for a full-stack developer for AdStage!

Posted by on Nov 30, 2012 in Advertising

AdStage, Inc. San Francisco, CA web application frameworks test/behavior driven development ruby on rails node.js backbone.js SQL NoSQL javascript machine learning Job Description At AdStage, we’ve just raised a large round of funding and are actively hiring. We were also one of the top 4 trending startups on AngelList in June. Killer investors have joined […]

Ad terminology basics

Posted by on Nov 22, 2012 in Advertising

Ad terminology can be confusing and overwhelming. To help you optimize your campaigns, this post is all about the basics of advertising terminology. After launching campaigns, it quickly became obvious that I would often have to reference resources to understand advertising. But how do you optimize campaigns without understanding the basics? How do you learn […]

Facebook Always Spends My Budget

Posted by on Nov 19, 2012 in Advertising, Social

Over the past few weeks, I’ve learned a lot about online advertising and the process of launching ad campaigns. After letting my campaigns run for a week, I tried to fix my mistakes and optimize my campaigns as much as possible. I noticed something that seemed to be a bit odd – Facebook is guaranteed […]

Optimize Facebook & Google ad campaigns

Posted by on Nov 12, 2012 in Advertising, Search, Social

Last week I posted some basics about launching ad campaigns and setting up ways to track my progress. This week, I want to take a look at my first week’s results and explain what changes I plan to make to optimize my Facebook and Google ad campaigns and why. So lets see how I did […]

Track Ad Campaigns with Google Analytics

Posted by on Nov 7, 2012 in Advertising, Search

How Do I Sync Google Analytics? In the last post, I setup campaigns for Facebook and AdWords. Now, I want to hook up Google Analytics to track my campaigns. It can be a bit tricky, but it’s worth it. (Note: You will need access to your site to add Google’s code snippet required to collect the […]

Setting up AdWords & Facebook campaigns

Posted by on Nov 7, 2012 in Advertising, Social

In the first post I asked some important questions, made some predictions, and identified some of the main differences I know of between Search & Social ad networks. Now it’s time to launch my first campaigns. I’ll start by setting campaigns on Facebook and Google AdWords. First, Go to (assuming you have a Facebook […]

Initial ad questions & Search vs Social

Posted by on Nov 7, 2012 in Advertising

Hi there, My name is Clark. I’m a Sales guy looking to take on marketing here at AdStage. Specifically I’m going to work on paid user acquisition. With this blog, I’ll be sharing my experiences building and optimizing our first AdStage ad campaigns. I hope that sharing my experiences will help all new online advertisers. […]