Why should you advertise online?

Posted by on Jan 22, 2013 in Advertising

Following up on last week’s post, I thought it would be helpful to outline the fundamental reasons that businesses should advertise online. Diving right in, there are at least 3 reasons that make online advertising a no brainer for businesses: Accessibility Audience Flexibility Are there better reasons for advertising online? Let us know what you […]

Will offline advertising be irrelevant in 10 years?

Posted by on Jan 15, 2013 in Advertising

What’s the big deal with online advertising? You don’t need to be a big advertiser to see big returns Online advertising gives even small budget advertisers the ability to grow a customer base with search, social, and display advertising. A single person with a computer and internet access can open ad accounts and build campaigns […]

Is Social Media Really Changing Online Advertising?

Posted by on Jan 9, 2013 in Advertising

Reflection on Stephen Baker’s New York Times article, Can Social Media Sell Soap? How is social media changing industries like online advertising? Stephen Baker’s great article got me thinking about social media – in order for advertisers to run effective campaigns using social media, they need to properly measure the right indicators. The growth of […]

Tips to improve CPA immediately

Posted by on Dec 13, 2012 in Advertising

CPA or Cost-per-acquisition, is the cost you pay per successful acquisition of a preset goal for your ads. These conversions can be any number of things: a user sign up, a specific page visit or duration, etc. This post is meant to help you immediately start optimizing your CPA, but first it’s key to understand […]

Understanding ad conversions

Posted by on Dec 5, 2012 in Advertising

In the past few weeks, I went from having no ads and no experience running ads, to launching and trying to optimize our campaigns here at AdStage using our ad analytics dashboard and Google Analytics. This week, I want to go into more depth about how to use the dashboard and ad analytics, the various […]

We’re looking for a full-stack developer for AdStage!

Posted by on Nov 30, 2012 in Advertising

AdStage, Inc. San Francisco, CA web application frameworks test/behavior driven development ruby on rails node.js backbone.js SQL NoSQL javascript machine learning Job Description At AdStage, we’ve just raised a large round of funding and are actively hiring. We were also one of the top 4 trending startups on AngelList in June. Killer investors have joined […]

Ad terminology basics

Posted by on Nov 22, 2012 in Advertising

Ad terminology can be confusing and overwhelming. To help you optimize your campaigns, this post is all about the basics of advertising terminology. After launching campaigns, it quickly became obvious that I would often have to reference resources to understand advertising. But how do you optimize campaigns without understanding the basics? How do you learn […]

Facebook Always Spends My Budget

Posted by on Nov 19, 2012 in Advertising, Social

Over the past few weeks, I’ve learned a lot about online advertising and the process of launching ad campaigns. After letting my campaigns run for a week, I tried to fix my mistakes and optimize my campaigns as much as possible. I noticed something that seemed to be a bit odd – Facebook is guaranteed […]

Optimize Facebook & Google ad campaigns

Posted by on Nov 12, 2012 in Advertising, Search, Social

Last week I posted some basics about launching ad campaigns and setting up ways to track my progress. This week, I want to take a look at my first week’s results and explain what changes I plan to make to optimize my Facebook and Google ad campaigns and why. So lets see how I did […]

Track Ad Campaigns with Google Analytics

Posted by on Nov 7, 2012 in Advertising, Search

How Do I Sync Google Analytics? In the last post, I setup campaigns for Facebook and AdWords. Now, I want to hook up Google Analytics to track my campaigns. It can be a bit tricky, but it’s worth it. (Note: You will need access to your site to add Google’s code snippet required to collect the […]