Optimize Facebook & Google ad campaigns

Posted by on Nov 12, 2012 in Advertising, Search, Social

Last week I posted some basics about launching ad campaigns and setting up ways to track my progress. This week, I want to take a look at my first week’s results and explain what changes I plan to make to optimize my Facebook and Google ad campaigns and why. So lets see how I did […]

How Track PPC Campaigns with Google Analytics

Posted by on Nov 7, 2012 in Advertising, Search

How Do I Sync Google Analytics? In the last post, I setup campaigns for Facebook and AdWords. Now, I want to hook up Google Analytics to track my campaigns. It can be a bit tricky, but it’s worth it. (Note: You will need access to your site to add Google’s code snippet required to collect the […]

Setting up AdWords & Facebook campaigns

Posted by on Nov 7, 2012 in Advertising, Social

In the first post I asked some important questions, made some predictions, and identified some of the main differences I know of between Search & Social ad networks. Now it’s time to launch my first campaigns. I’ll start by setting campaigns on Facebook and Google AdWords. First, Go to www.facebook.com/ads/create (assuming you have a Facebook […]

Initial ad questions & Search vs Social

Posted by on Nov 7, 2012 in Advertising

Hi there, My name is Clark. I’m a Sales guy looking to take on marketing here at AdStage. Specifically I’m going to work on paid user acquisition. With this blog, I’ll be sharing my experiences building and optimizing our first AdStage ad campaigns. I hope that sharing my experiences will help all new online advertisers. […]