Advertising

This Week in Ad Tech: Week of November 5, 2013

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Facebook Ads, Facebook advertising, Facebook

Facebook Ads Audit Checklist [2017 Edition]

You might be able to run the same old PPC ads on the same old search keywords without any significant dip in volume, but you won't get away with that with Facebook Ads since ...

AdStage, Advertising, Guides, Mobile Advertising, Bing Ads, Guides-Search, Search, Search Advertising

How to Audit Your Bing Ads Account

Let's be honest. Your Bing Ads account doesn't get as much love and attention as your Google AdWords account. And your Bing account likely started out as a carbon copy of your ...

Advertising

This Week in Ad Tech: Week of October 29, 2013

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Advertising, Google AdWords, Guides, Mobile Advertising, Search, Search Advertising, Display Advertising

How to Audit Your Google AdWords Account

Whether you've inherited an AdWords account or created one from scratch, it's important to take a step back and review the account as a whole to make sure there are no ...

Google AdWords, Bing Ads, Reporting, Search, Search Advertising, keyword targeting

How To Use the Search Terms Report

The search terms report is one of the most powerful sources of data in your PPC campaign. Tragically, it's also the best hidden. This report tells you exactly what people who ...

Google AdWords, Bing Ads, Search Advertising

How To Structure & Setup High Performing PPC Campaigns

Have you ever compared a mature PPC campaign with one from a new advertiser? The most striking difference is typically the campaign's focus and its role in the overall account ...

News, Facebook Ads, Google AdWords, Guides, Social Advertising, Twitter Ads, Bing Ads, Search Advertising, Display Advertising

How To Set Your Campaign Budgets

Are you looking to launch new ad campaigns and unsure of how your budgets should be set to start? We’ll walk you through the decision making process here to start you off on ...

Advertising

This Week in Ad Tech: Week of October 15, 2013

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Google AdWords, Bing Ads, Sitelinks, AdWords

Why Advertisers Should Use Sitelinks

If you’re not using sitelinks in your AdWords and Bing Ads search campaigns, you’re seriously missing out. And here’s why.